On January 31, the joint brand of Heytea and the popular drama "Flowers" was officially launched. A reporter from Beijing Youth Daily learned that this joint brand was inspired by the important story scene in the drama "Flowers" - the Zhizhenyuan Hotel located on Huanghe Road, including drinks, cup stickers, commemorative ticket stubs, specially designed co-branded packaging materials and peripherals including stickers on the Yellow River Road. The first wave of joint activities between the two parties was launched in Heytea stores in Shanghai and will be launched nationwide on February 5.
The hit of "Flowers" brought a heated discussion about the life style of Shanghai's wells. Heytea's co-branded drink of the same name in the drama series Fanhua (White Orchid) once again evokes the memory of Shanghai presented in the "Flowers" drama with a fresh and fragrant white orchid fragrance.
The cup stickers and single cup stickers of Blossom (Brand) are in the style of stamps, inspired by the scene where Po and Miss Wang met for the first time, and the two of them took the stamps on the envelope together in steam. At the same time, stamps are also one of the important plot props in the "Flowers" series. The cup sticker brings together the golden art words of the title of the "Flowers" episode and a blooming magnolia flower in one "stamp", with the atmosphere of Shanghai's past in the minimalist design. The cup sticker combined with the design of the stamp can also allow fans of the series to imitate the characters in the play after drinking the drink, and take off the cup sticker and save it separately.
Among the two peripherals, the Zhenzhixi commemorative ticket stub is designed with film lines and stills. Among the viewers of the "Flowers" series, many people were initially attracted by director Wong Kar-wai. Through joint cooperation, Heytea designed a commemorative ticket stub for director Wong Kar-wai's first drama series. The co-branded sticker peripherals focus on the most impressive story scene in the "Flowers" episode - the Yellow River Road. Heytea selected various shop lights on the Yellow River Road, combined with the art prototype in the play to create and design the sticker image.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.