The sun and the moon open a new era, and the world has another spring. During the Spring Festival of the Year of the Dragon, the land of China is filled with a strong festive atmosphere and strong economic vitality. The Spring Festival transportation data in 2024 is eye-catching, from the first day of the first lunar month to the eighth day of the first lunar month, the cross-regional flow of people in the whole society is as high as 231.1 billion people, some to visit relatives and friends, some to travel. In particular, the popularity of dragon culture has added another fire to the consumption of cultural tourism in various places. Tourist attractions have come up with a variety of designs and activities that include dragon elements to stimulate the new popularity of the national trend. Merchants also make full use of the charm of traditional culture and use various ideas for the Year of the Dragon to attract citizens and tourists to come to check in and consume.
Speaking of this year's Spring Festival, what impresses people the most? The main hit is a red fire. Night markets, business districts, and scenic spots are filled with two words: popularity. During the Spring Festival, people who have worked hard for a year rush back to their hometowns from all over the world to reunite with their loved ones. This is the long-awaited reunion year.
In the month of La, the time to get home enters the countdown. A bus full of migrant workers from Guang'an, Sichuan Province, traveled more than 1,200 kilometers from Fuyang, Anhui Province, to send people who were full of homesickness back to their loved ones. The homesickness that had been brewing for a year was finally released at this moment when I saw my family.
On Chinese New Year's Eve, the big red blessing character exudes the joy of the festival. In Daliuzhuang Village, Wuyi County, Hebei Province, 83-year-old Guo Shunyi's home is particularly lively, with five families and 15 people from the same family gathering together for the New Year. This is the most important day of the year for this big family.
During this year's Spring Festival, in order to celebrate the long-awaited reunion, relatives and friends get together, the small family becomes everyone, and the small dining table also becomes a large dining table. In order to let everyone have a good reunion dinner during the reunion year, in addition to dine-in in restaurants, many restaurant companies have launched personalized catering services such as door-to-door delivery of food and door-to-door cooking of reunion dinners by chefs. In some places, home cooking has become a trend.
If you want to go back to your hometown for reunions, visit relatives and friends, and have to go out and around if you want to have a rich holiday life. Different from the Spring Festival holiday in previous years, this year's new vacation model of "returning home + tourism" has become the choice of many people.
How to play during this eight-day holiday?
In the Spring Festival Gala, the scene of the famous poems once exploded in the audience, and it was reproduced by tourists in the Datang Sleepless City in Xi'an.
During the Spring Festival this year, the tourism market is extremely hot, and all localities are doing their best to attract tourists.
Ordinary people have made endorsements for their hometowns and sent sincere invitations to tourists from all over the country.
The hot and hot tourism market has ushered in recovery and transformation in people's participation and choice.
During the Spring Festival holiday, the ice and snow boom inspired by the Winter Olympics continued. For tourists from the south, it has become a new fashion to celebrate the New Year in the ice and snow and welcome the New Year. During the Spring Festival, the northern ice and snow resorts welcome an average of more than 1.1 million tourists from the south every day; Harbin continued its previous tourism popularity, welcoming more than 7.55 million tourists in the first six days of the Spring Festival. This Spring Festival, Erbin not only caught fire on his own, but also took the "old iron" in other Northeast regions to take a hand. On the tourism platform, the number of bookings for Spring Festival hotels in Suihua, Heilongjiang, Fushun, Liaoning, Shenyang, Jilin, Siping, and Heihe, Heilongjiang has increased by more than 10 times compared with last year.
Compared with 2019, the number of Spring Festival trips in 2024 has increased by 45%, and the continuous enrichment of consumption supply has also provided people with more fresh travel pictures.
During this year's Spring Festival, it has become fashionable to accompany the national treasure panda for the New Year. The number of homestay bookings around the Chengdu Giant Panda Breeding Base has increased by nearly 10 times compared to the same period last year.
During the Spring Festival, nearly 4,600 tourists boarded a large domestic cruise ship to see the world, and there was more pride in the novelty. Some people also choose to experience a different New Year's flavor on the special train that runs through the north and south of the river.
This Spring Festival, on social platforms, the search volume for "a new way to celebrate the New Year" exceeded 3.3 million.
During this year's Spring Festival, more and more people choose to stay away from the hustle and bustle of big cities and experience a different flavor full of local characteristics. Many.
Holiday hotel bookings in third- and fourth-tier cities have increased significantly, making them the dark horses of this year's Spring Festival tourist destinations.
During this Spring Festival holiday, cultural elements have activated the new popularity of cultural tourism in many ancient cities. This year is the Year of the Dragon, and when you walk the streets, you will be dazzled by all kinds of dragon elements.
With the grand debut of the Year of the Dragon, all parts of the country are using their brains and competing to make enough articles for the Year of the Dragon, creating a Spring Festival full of dragon flavor for everyone.
In Inner Mongolia, the ice dragon boat race is drumming and racing, making the Year of the Dragon lively as soon as it begins.
Some people appreciate the dragon culture in the noisy atmosphere of gongs and drums, and some people feel the dragon in the quiet museum, "blue and white red color dragon pattern porcelain plate", "gilt copper Ruyi dragon pattern saddle", the exhibition of cultural relics with dragon elements in different periods in the Qinghai Provincial Museum, so that tourists are greatly admired.
During the Spring Festival holiday, the public spent it in the nourishment of dragon culture. In the Year of the Dragon, many designers and businesses have also integrated the dragon, a traditional cultural element with Chinese characteristics, into modern life through new designs and new expressions. Dragon costumes, dragon pendants, dragon toys ......The colorful and creative dragon elements have not only brought about a consumption boom, but also led a wave of cultural boom.
The creation of the dragon theme has made the traditional culture really popular, and the intangible cultural heritage and traditional folk customs have also been integrated with the trendy culture, rendering the atmosphere of the New Year with new scenes and new gameplay, leading the national tide fever.
In the old town of Huangyan in Taizhou, Zhejiang, the designer team carried out design and renovation on the basis of traditional intangible cultural heritage lanterns, and thousands of Song-style palace lanterns turned the thousand-year-old Wudongqiao old town into a trendy place to check in during the Spring Festival.
During the Spring Festival of the Year of the Dragon, the National Centre for the Performing Arts (NCPA) will immerse the audience in the "quintessence of the country" through new creative cultural activities such as Peking Opera flash mobs, Peking Opera oil painting exhibitions, and the creation of digital Peking Opera. Most of the protagonists of the classic play "Dragon and Phoenix Chengxiang" staged here are played by the post-90s generation of the theater, and the youthful expression in the repertoire not only attracts a large number of young audiences, but also rejuvenates China's traditional culture.
During the Spring Festival holiday, the whole country is filled with a festive and prosperous atmosphere. From the first day of the first lunar month to the eighth day of the first lunar month, the total box office of the film exceeded 8 billion yuan, setting a box office record for the Spring Festival stalls in Chinese film history; The Spring Festival holiday is 8 days of national domestic tourism 47.4 billion person-times, a year-on-year increase of 343%；Since the 23rd of December, the total passenger flow of key business districts across the country has increased by more than 70% year-on-year; Around the Spring Festival, more than 5 million pieces of traditional culture content were set off on social platforms.
Zou Yunhan, deputy director and associate researcher of the Macroeconomic Research Office of the Economic Department of the State Information Center: The consumption of this year's Spring Festival can be summarized in two words, one is hot and the other is new. The popularity is reflected in the fact that the mobility of a wide range of people across regions in the whole society during the Spring Festival this year has been significantly enhanced compared with the past, and the whole society has been mobilized, which has promoted the heat and vitality of the consumer market. Innovation in the field of consumption is a very prominent new growth point, which is not only reflected in the innovation of traditional commodity consumption, but also the innovation of service consumption business models, which has a very good role in stimulating consumption willingness and promoting the release of consumer market potential.
During the Spring Festival of the Year of the Dragon, the popularity of cultural tourism consumption in various places not only witnessed the popularity of traditional Chinese culture, demonstrated cultural self-confidence, but also boosted the consumer market, and also reflected people's strong demand for reunion, leisure and cultural experience. When traditional culture is integrated into the trend culture in new ways, new scenes, and new ways of playing, it not only makes traditional culture more modern and fashionable, but also gives Spring Festival consumption deeper cultural significance and emotional value. As an important node to stimulate domestic demand and activate consumption potential, the consumption boom during the Spring Festival holiday has made a good start for the whole year, which also shows that stimulating consumption requires not only traditional consumption hotspots, but also continuous innovation and creativity.