According to the calendar published by the Department of Islamic Affairs and Charitable Activities (IACAD) in Dubai, Ramadan 2024 will start on Tuesday, March 12, 2024 and is expected to last for 29 days, with the last fasting day being Tuesday, April 9.
The Eid al-Fitr holiday is expected to run from April 9 (Tuesday) to April 12 (Friday), plus two weekends for a total of six days. The date of Ramadan in Saudi Arabia is generally similar to that of the United Arab Emirates.
Ramadan is the holiest month of the year for Muslims all over the world. During Ramadan, they fast from sunrise to sunset to focus more on self-reflection, prayer, and spiritual communication.
At the end of Ramadan, Eid al-Fitr will be celebrated. The period from before Ramadan to Ramadan and then to Eid al-Fitr is also the peak period for Ramadan market consumption.
Ramadan consumer market in the Middle East
Consumer market
During Ramadan, people fast during the day and work shortened hours, which gives consumers more leisure time to shop online and party.
Today's consumers are keen to buy a wide range of products, from food and groceries to clothing, from home and garden to beauty and electronics.
This consumption phenomenon reflects that Ramadan is not only a religious celebration, but also a peak time for commercial activity!
Popular categories during Ramadan
Holiday special products
During Ramadan, traditional Muslim clothing is a must-have product, and there are many more categories such as home furnishings, fashion accessories, and electronics.
Household items
To celebrate Ramadan, many families add household products to set up a festive mood and welcome friends and family. These household products include carpets, curtains, wall stickers, balloons and lamps, among which products with Islamic cultural elements are often more popular, such as lamps in the shape of crescent moons;
In recent years, a new type of product has gradually emerged in the market, known as the "Ramadan tree". This Ramadan tree originated in the United States and is similar to a decorative Christmas tree, but the tree is crescent-shaped. This product is very popular among Muslim consumers in Europe and the United States and entered markets such as the UAE around 2020.
Fashion accessories
During Ramadan, Muslims often dress up in festive attire for services and celebrations. In keeping with the festive mood and showing respect for religion, they often choose to dress themselves up with jewelry.
Fashion jewelry is also popular on this occasion because of their ability to add a sparkle to the overall look. In addition, items such as high heels, hair accessories, earrings, rings and other items are also more popular styles.
3c appliances
With the continuous development of technology, electronic products and accessories are very popular in the Middle East market. Especially during Ramadan, Muslims are more likely to use mobile devices for self-reflection and entertainment.
In addition, due to the need to entertain guests at home during Ramadan, the demand for kitchen appliances and related utensils has also increased.
As the largest sales market in Ramadan marketing, the Middle East has huge consumption potential and market opportunities.
By combining with local culture and customs, developing targeted marketing strategies to attract consumers' attention and purchases, providing products and services that meet the needs of the market, and creating a unique brand image, the Ramadan marketing battle in the Middle East market is bound to bear fruit.