There is a ** circulating on the Internet that juxtaposes Li Yizhou with OpenAI's CEO Sam Altman, which made Li Yizhou popular all of a sudden, and this picture was jokingly called "the two AI giants of China and the United States" by netizens.
Why is this picture popular?
Sam Altman is one of the co-founders of OpenAI and has a pivotal role in the AI space, especially in driving the development of advanced AI models such as GPT-3.
Li Yizhou, with a doctorate from Tsinghua University, majored in industrial design, and studied at the School of Design and Art of Hunan University for his bachelor's and master's degrees. However, with the trend of "Tsinghua" identity + AI, it has successfully achieved the "sales crown" of AI courses in China. According to reports, the sales of his AI courses have reached hundreds of millions of yuan. Some questioned the quality and value of the course's content, arguing that he might be charging an "IQ tax." Some bloggers bought and evaluated his course, thinking that the course content is not worth it, but it is helpful for the science AI industry.
So everyone posted this picture to ridicule Li Yizhou's marketing strategy and influence in the field of AI education.
I myself have successfully become a "little leek", so let's talk about my own opinion.
I just saw the advertisement of his AI course live broadcast when I was swiping the circle of friends on WeChat, and then clicked in to watch the live broadcast, and I thought his logical thinking was not bad when he spoke, and then I went to buy it, anyway, 199 is not expensive. After entering, a teaching assistant gave a link, which contained all the content of 199 in three parts: courses, tools, and materials.
The material is divided into three parts: the first part is an introduction to the AI tools he built himself; secondly, he popularized some basic knowledge of AI; The last word is some small case, the case of a side hustle that makes money.
Then his tool contains some general functions such as drawing and chatting. You need to buy or exchange hash power, and he will give it away at first.
The information is to sort out some of the most basic tutorials of others.
After buying it, he did three days of live content live broadcast on the last day, he was selling his SD course, it seemed to be 1980, and I didn't buy it in the end, but he sent me a local installation package of his SD I ** down, and it was good to use it.
So, I have to say, it's a hard experience to put into words.
First of all, this guy's marketing methods are really admirable. Although he is not from an AI class, when he talks about the class, he is still very organized, his head is the way, and he feels very professional, which makes people can't help but want to pay for it after listening to it. This ** and marketing skills are really convincing.
Besides, he also built an AI platform himself, which is not an easy task and requires a lot of effort. This shows that he not only has ideas, but also has the ability to act, which is worthy of recognition.
Then, the AI content he shared, although the value varies from person to person, is indeed popular science for Xiaobai, that is, if you are willing to search for it, there is a lot of this knowledge on the Internet, but he also provides you with a platform to learn.
In the end, I think he really grasped the wind of the times. Through his own efforts, he not only made himself popular, but also made more people start to pay attention to AI, discuss AI, and even learn AI. This is a positive thing in the big picture.
In general, Li Yizhou, although controversial, did contribute to AI education and popularization. He showed us that no matter what our background is, as long as we have passion and action, we can leave our footprints in this era.
So his success is probably:
Marketing ghost + self-** genius knowledge payment insists on updating the live broadcast every day
Large money printing machine Li Yizhou.
Marketing Strategy:
Precise positioning: The course is mainly aimed at middle-aged people around 35 years old, who have a certain economic foundation but do not know much about AI. He meets the needs of this segment of the population by providing entry-level AI courses.
Live Sales: The live streaming technique is very efficient, and he is able to drive sales through circular sales tactics and creating a sense of urgency. His live content loops** to ensure that new viewers to the studio always feel the urge to buy.
Streaming ability: Good at using the streaming function of the platform to efficiently attract potential customers through accurate tags and time period selection. His streaming strategy has allowed him to gain a large number of new users on platforms such as Douyin.
Personal IP Building:
Tsinghua Ph.D. Background: Tsinghua University's Ph.D. status provides him with a strong trust endorsement, which is especially important in the field of knowledge payment, making his courses more attractive.
Content creation: His content creation closely follows market hotspots, such as the rise of ChatGPT, quickly adjusts course content, and seizes the wind of the AI boom.
Diligence and persistence: Almost every day, he broadcasts live on multiple platforms, each time lasting several hours, this high-intensity work attitude and continuous updating of content have established a stable audience base for him.
Business Model:
Knowledge payment: Successfully applied the knowledge payment model to the field of AI education, and achieved high revenue through the sale of courses. His course pricing strategies, such as $199 for basic courses and $1980 for advanced courses, also reflect his deep understanding of market demand.
Information gap utilization: By providing basic AI knowledge, it fills the information gap in the market and meets the needs of users for AI technology entry, which is especially effective in the Chinese market.