After a year of the end of the pandemic and the generative AI boom, the tech tide is accelerating in 2024.
At the CES 2024 conference last month, Lei Technology sent a reporting team to Las Vegas, where they really felt the pulse of science and technology and were touched by the ubiquity of AI. We have exported a total of 26 articles ** to report on CES 2024, which has received more than 5 million communications, which has received high attention from the industry.
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After CES 2024, the tech industry will usher in another big event: on February 26, Mobile World Congress MWC 2024 will open. Lei Technology has confirmed that it will send a reporting team led by senior editors Tianming and Dingxi to Barcelona for on-site reporting.
As the largest and most influential exhibition in the field of mobile communications, MWC attracts mobile phone manufacturers, communication solution providers, chip manufacturers, communication operators, and Internet technology manufacturers from all over the world every year.
In MWC 2024, in addition to domestic mobile phone manufacturers such as Xiaomi, OPPO, Honor, ZTE, and Transsion, which we are relatively familiar with, there are also chip manufacturers such as Intel, Qualcomm, MediaTek, and AMD, as well as communication giants such as Huawei, ZTE, Nokia, and Ericsson, as well as global operators.
This year's MWC will be on display for four consecutive days from February 26 at the Gran Via exhibition hall at the Barcelona Exhibition Centre, with the theme of "Future First" and will focus on six areas:
- 5G and beyondBefore the conference was officially held, many manufacturers had made a preview in advance, what are the plans of the domestic mobile phone manufacturers we are more concerned about? What are the aspects of MWC that are worth paying attention to? Now is the time to take a look.connetcting everything
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Xiaomi is one of the mobile phone manufacturers that confirmed to participate in the exhibition earlier, but at this MWC, Xiaomi's identity is not only a mobile phone manufacturer. On the warm-up poster, Xiaomi invited everyone to experience Xiaomi's People X Car X Home on MWC.
The official teaser that at MWC 2024 Xiaomi will not only release the Xiaomi 14 series in the global market, but also exhibit its first electric car: the Xiaomi Su7. Xiaomi Su7 has not yet been officially released in China, Xiaomi announced a large number of details of the product in the form of a technical conference, at that time Xiao Lei has made a live report "Xiaomi car scene details: Lei Jun's deram car, do rice fans buy it?" 》。
However, Xiaomi Su7** has been in suspense, and at the same time, Xiaomi Su7 is currently only open to Xiaomi's internal executives and other people, and has not yet been submitted to third parties including ** evaluation. At MWC 2024, the Xiaomi SU7 will make its debut at a major exhibition. In particular, it is worth mentioning that one of the benchmarks of Xiaomi Su7 is Porsche from Germany, and there are a large number of smart travel exhibits at MWC 2024, so Xiaomi Su7 is bound to cause a sensation at that time.
It is foreseeable that since it is a person x car x home , at MWC 2024, Xiaomi is bound to show a large number of various smart home products in which it has an advantage.
Regarding Xiaomi's MWC 2024, Xiaolei's biggest expectations are:The Xiaomi Mi 14 Ultra has just been finalized in China, and the image is a major selling point, and it may be released in the global market at the same time as the Xiaomi Mi 14 14 Pro during MWC 2024.
Figure Xiaomi. OnePlus also has moves in MWC, but it is only known that it will release the OnePlus Watch 2, equipped with the WearOS system.
OPPO should have a new product launch, but it has not yet disclosed the highlights of its participation at MWC 2024. Combined with OPPO's current focus, Xiaolei**, OPPO will release its latest super flagship product OPPO Find X7 just released in China around the world, showing its ambition for imaging flagship mobile phones and AI large model mobile phones.
Figure GSMA
Last year alone, Zhao Ming, CEO of Honor, has repeatedly emphasized the importance of the European market, and the importance of European operators, it is naturally impossible to miss this year's MWC. Even on the official website of Honor, there is a special booth guide and countdown.
However, after all, it has just released a round of new products, and Honor's focus this time is to bring the Magic6 series and Magic V2 series to the global market. I won't go into detail about the configuration experience,Lei Technology has done a Glory Magic6 Pro evaluation before,"Glory Magic6 Pro Evaluation: Practical Players in the Era of Stacking。
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Going back to MWC 2024, the biggest question mark left for these two phones may be how Honor will adjust its pricing. In addition, Lei Technology has ** a few days ago, Honor may release the second Porsche co-branded mobile phone in MWC, "Glory Magic6 RSR version is about to be released, Porsche co-branded two goals". Given that AI is the core theme of MWC 2024, Honor's new products are bound to show its practice and concept of AI large-model mobile phones, and Lei Technology will focus on it.
Figure Glory. As the "king of Africa" focusing on overseas markets, Transsion is increasing the European market to expand its overseas territoryIt may be one of the domestic mobile phone manufacturers that pay the most attention to MWC this year, and it has officially announced that it will exhibit a series of new products at the conference.
First of all, in addition to mobile phones, Transsion's flagship innovative technology brand Tecno has officially announced that it will participate in the exhibition and launch its first four-legged bionic robot dog Dynamic 1, which can be compared to Xiaomi's robot dog; There is also its first Windows AR gaming device that integrates AR glasses and Windows game handheld - Lenovo Legion released a similar product at IFA last year, which is basically based on the Windows game handheld and then equipped with AR glasses as a display device. But what is the specific appearance of Transsion's game equipment, we may pay attention to it at the MWC conference in the future.
Figure: Transsion. Next up is the mobile phone product line. Transsion will release a number of new phones, covering Phantom, Camon, Spark, Pova and other series. Among them, the Pova 6 series will be equipped with Dolby Atmos, and Transsion will also cooperate with Dolby to introduce Dolby Atmos into the full range of Camon and Phantom products in 2024.
As its high-end series, Phantom will exhibit a scroll-screen mobile phone that claims to refresh the industry at MWC. Judging from the official release**, the shape is basically the same as the OPPO X 2021 scroll screen concept machine. The more worrying question: Will this phone be officially released? After all, it has not been a day or two for the industry to explore scroll screens, but the problems of mass production and durability have not been solved.
In addition, Transsion also plans to release a new image chip technology and Universal Tone multi-skin image technology that truly restores the beauty of diversity.
Nothing, founded by OnePlus co-founder and former OnePlus global head Pei Yu, is also scheduled to launch its latest product at MWC 2024: the Nothing Phone 2A.
The Nothing Phone 2A is Nothing's first model positioned in the mid-range, powered by a MediaTek Dimensity 7200 chip, with a 67-inch 120Hz refresh rate OLED panel with 8+128GB storage and 16-megapixel F 2 on the front0 **Camera, rear 50MP main camera and 8MP ultra-wide-angle lens, also pre-installed with Android 14-based Nothing OS 25 System.
Figure nothing
Previously, Lei Technology paid more attention to Nothing Phone, in addition to breaking the news of the new phone information, we are also one of the few new ones in China to evaluate the real machine of Nothing Phone, such as "Nothing Phone (2) Experience: The design is amazing, the software and hardware are too stretched".
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Nothing Phone has always been positioned as a niche, although its products have not been sold in China, but from the perspective of the relevant content traffic of Lei Technology evaluation, domestic users are still very concerned about Nothing Phone, and its unique industrial design makes it have many fans. With its entry into the mid-range market, it is believed that the Nothing Phone will enter the high-volume stage next.
Huawei and ZTE, the two domestic mobile phone manufacturers, are specialAlthough both have mobile phone business, they are also important communication equipment manufacturers, and they plan to launch a series of products and technical solutions. In terms of terminals, ZTE announced the launch of AI-related new products, Huawei has no reliable news for the time being, and it is not ruled out that there will be Huawei P70-related activities and information exposed.
Figure ZTE. To be fair, the speed of satellite communication by mobile phone manufacturers is obviously not as fast as expected, and the problem is mainly on the side of the Qualcomm-Android camp.
As early as after Huawei and Apple launched satellite communications, Qualcomm also quickly said at the CES in early 2023 that it had reached a cooperation with the satellite communication company Iridium, and released a solution that can achieve two-way communication on high-end smartphones - Snapdragon Satellite (Snapdragon Satellite Communication).
According to Qualcomm, this technology will be first applied to terminals equipped with the second-generation Snapdragon 8 flagship mobile platform, and is expected to be rolled out in some regions starting in the second half of 2023. But to this day, Qualcomm's promises have not been fulfilled, especially in the domestic market.
However, satellite communications are finally coming on a large scale. According to the information learned by Lei Technology, including vivo, OPPO and Xiaomi, they will release a super-large flagship model that supports two-way satellite communication shortly after the Spring Festival holiday.
Figure intelsat
At that time, Qualcomm, Xiaomi, OPPO and satellite communication-related manufacturers will not let go of the big stage of MWC.
Since it is a communications conference, MWC naturally does not fall behind the topic of 5G or even 6GHowever, everyone understands that there is still a long way to go before 6G really lands. Correspondingly, the 5G Advanced (55G) is more closely related to the public, which is believed to be another focus of MWC.
In the invitation letter to operators, Huawei focused on the key to the continued success of 5G Advanced.
As for the last important point to watch, it has to be artificial intelligence (AI). For the first time this year, MWC invited Carme Artigas, the new chair of the United Nations Artificial Intelligence Advisory Committee and former Spanish Undersecretary for Digital and Artificial Intelligence, as the keynote speaker.
While AI has been a focus at MWC for years, it was clear that MWC hadn't caught up with the generative AI wave when it was held early last year. And over the past year or so, generative AI applications have spread to nearly every area of the tech industry. We can see the exact answer at MWC 2024 on how generative AI and large-scale model technologies can be integrated with consumer electronic devices such as smartphones, mobile communications, smart mobility, industrial manufacturing and other industries, and how they can be integrated with IoT.
In short, after the Spring Festival, MWC 2024, a blockbuster event in the technology industry, will open. From February 26th to 29th, the Lei Technology reporting team will also go to Barcelona to report the whole process, welcome everyone to pay attention to Lei Technology WeChat (ID: Leitech), Weibo, B station and other platform accounts, get in-depth observation and product experience from the first-hand scene, explore MWC's good products together, and perceive the direction of the pulse of science and technology together.
Let's look forward to it.
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