Jiupai News Special Commentator Huang Shuai
According to reports, after OpenAI launched the AI model SORA, Max Brownlee, a well-known American technology blogger, said that compared with the AI** tool a year ago, SORA has made great progress, or will sound the unemployment alarm in the film and television industry.
Looking closely at sora**, it is indeed much more powerful than the artificial intelligence of the past. In the past, it was easy for AI to "fake at a glance", and many details were not real, especially the facial expressions and hand details of the characters, which were far from real people. However, there is not much difference between the special effects lens of SORA and many blockbusters, but its production cost and threshold are very low, which will inevitably have a huge impact on the film and television industry, especially in the field of editing and production.
Previously, ChatGPT has brought a lot of shocks to people, but the potential power of SORA is obviously greater. ChatGPT has high requirements for the accuracy of text descriptions, and its main function is reflected in the generation of ** and text, and it is not yet possible to "understand" the production method of complex **. But in a short period of time, AI has become more and more "smart", not only learning to make complex **, but also making it much less difficult for users to make **. By typing in a descriptive text, Sora is able to create a near-professional "blockbuster" – what comes to mind, what can be performed" will no longer be a dream, but a fact that has already appeared. Moreover, with the development of AI technology and the update and iteration of related products, its prospects will inevitably be broader, and perhaps its future development will exceed people's imagination.
The impact of every new technology is often a "double-edged sword", and SORA is no exception. Many film and television practitioners said that they may face the risk of unemployment under the influence of SORA. After all, once the AI generation technology is reduced to almost "zero threshold" and "zero cost", related industries will inevitably be greatly impacted, and practitioners will be easily replaced by AI. However, we must also realize that the opportunities brought by SORA far outweigh the risks, and all walks of life that have been impacted will continue to develop in the midst of challenges, so as to optimize talent allocation and development paths, so that people can use AI in a better way, rather than being used by AI.
A lot of repetitive and mechanical work is indeed easy to be replaced by new technologies such as SORA and ChatGPT, but this does not mean that most people in related industries will be eliminated. Just like today, with the development of AI technology, it is easy to automatically generate text, but there is still a huge living space for writers and professional scholars.
Because the essence of any literary and artistic activity is the expression of human emotions and thoughts, no matter how advanced AI is, it is impossible for people to have human consciousness and thinking ability, especially the problem of "ambiguity" in literary and artistic creation, which is difficult for AI to solve perfectly. The people who really need to worry about SORA are not directors, screenwriters, actors and other practitioners in the film and television industry, but those who lack the sense of innovation and independent thinking ability in production and editing, and AI technology will also force them to improve their professional skills, have more diverse creative concepts and professional thinking, and then prevent themselves from being replaced by AI.
Under the influence of SORA, the transformation of the film and television industry is inevitable, and labor pains are inevitable, but this is not necessarily a bad thing. When ordinary people can master the generation of SORA, film and television practitioners can only come up with more professional and distinctive works to cope with changes, which is also a trend that the majority of audiences are happy to see. The development of an industry is also inseparable from such challenges and turnarounds, and practitioners in the film and television industry may wish to make good use of new AI technologies such as SORA while not being overly anxious and panicked, and support their own development with strong scientific and technological strength and advanced thinking.
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