Since 2019, short dramas have quickly entered the public eye, and until 2023, they have ushered in significant growth. During this period of time, the short drama industry has been in a state of coexistence of opportunities and challenges, attracting a large number of creators, brands and platforms and other new forces to pour in, promoting the short drama field to move towards a more high-quality, commercial and diversified direction, and embark on a new peak of development.
On January 12th, the 4th Golden Drama Awards, hosted by Kuaishou Short Drama, exclusively titled by Tmall, guided by Guangdong Network Audiovisual New Association, and co-organized by Shenzhen Radio, Film and Television Group and Shenzhen Internet Audio Association, will be held in Shenzhen.
As an industry festival that accompanies and witnesses the growth of the short drama industry, the Golden Drama Awards also officially ushered in the fourth spring and autumn season. It is reported that the 4th Golden Drama Awards are mainly composed of the short drama ecological conference, the red carpet ceremony and the Golden Drama Award Ceremony for the development of the short drama industry. With the theme of "Cohesion and Growth", the Short Drama Ecological Conference will invite outstanding short drama creators, MCN institutions, film and television companies and other partners to meet in Shenzhen to focus on the present and future of the short drama industry. The final list of honors for the Golden Drama Awards will also be announced that night, with a total of 24 awards set up from multiple dimensions such as people, dramas, institutions, and brands to reward short drama works, short drama creators, and short drama related production institutions with outstanding performance in the field of short dramas in 2023.
In such an era of short drama development, Kuaishou, as a platform, provides a stage and space for a group of talented and creative new forces, and has achieved many people's "drama star dreams". According to the previously held 10th China Internet Audiovisual Conference Micro Short Drama Industry Development Forum, there are currently more than 130,000 Kuaishou short drama creators, and nearly 3,000 creators with more than 1 million fans, of which 52% are from professional MCN institutions, film and television institutions and director studios.
As a pioneer and leader in the industry, after nearly 5 years of development, Kuaishou short drama has become the largest short drama consumer market. As of November 2023, Kuaishou has launched nearly 1,000 short dramas, covering eight categories: ancient style, love, family, campus, urban, funny, suspense, and magic, of which the number of short dramas exceeding 100 million is as high as 326.