On February 23, the 2024 Triangle Raw Fish Food Culture Carnival was happily opened at the Cultural Square of Triangle Town, Zhongshan City. At the opening ceremony, the IP image of "Triangle Fish" and the planning of the Triangle Fish Industry Platform were released, and the strategic cooperation agreement on the high-quality development of Triangle Fish was signed. The event actively responded to the requirements of the Guangdong Provincial High-quality Development Conference, and made every effort to promote the cultivation of triangular raw fish into "quality fish", "taste fish" and "brand fish", adding vitality to the "leap" of raw fish into the broad market.
The event lasted for 4 days, with the theme of "Raw Fish Leaping over the Dragon Gate and Striving for Millions", and a series of cultural characteristic activities such as the "Fish You Fragrance Covenant" Triangle Raw Fish Chef Competition, the "Fish Every Year" Triangle Raw Fish Competition, the "Fireworks in the World" Triangle New Year Restaurant, and the "Fish Leaping Dragon Gate" Lantern Festival Fish Lantern Festival were held, so that the masses could immerse themselves in the profound connotation of the triangle raw fish culture.
It is reported that the triangle has a long history of raw fish farming, a good industrial foundation, and the raw fish breeding area of the town has reached 140,000 mu, the total output reached 90,000 tons, and the annual output value of the industrial chain exceeded 1.7 billion yuan. In recent years, Triangle Town has taken raw fish as a rural characteristic industry, and has taken "catching a fish" and "making raw fish into 'cooked' fish" as an important starting point for industrial revitalization, and promoted the "Millions and Thousands Project" to strengthen the town and rejuvenate the village and enrich the people. By starting the "strong core" project of raw fish, optimizing the quality of raw fish seedlings and adult fish, digging deep into the story of the triangle raw fish and the story of farmers' struggle, holding special activities with the theme of raw fish, gathering popularity, building brands, effectively broadening the sales market, improving brand awareness, and cultivating the triangle raw fish into "quality fish", "taste fish" and "brand fish".
During the event, the people of Triangle Town signed a strategic cooperation agreement with Sun Yat-sen University, South China Agricultural University, Guangdong University of Finance and Economics, and Zhongshan Torch Vocational and Technical College. The Triangle Town Fishery Association has signed strategic cooperation agreements with a number of banks for financial support, and has signed strategic cooperation agreements with three major communication operators.
In the form of "Raw Fish +", the Raw Fish Food Culture Carnival has created a series of activities in an all-round and multi-level manner, bringing together food, cooking, performances, play, exhibitions, recruitment and other content, creating an immersive experience of deliciousness, fun and shopping for tourists.
The reporter saw at the scene that the food stalls were the most popular, and the boiled sashimi, lotus seed and lily sashimi soup in the "Triangle Fu Cuisine", as well as special delicacies and Internet celebrity snacks from all over the world, attracted tourists to stop and taste. The event also added a variety of cultural interactive projects, interestingly displaying the historical stories and legends of the triangle raw fish, and the masses can intuitively feel the "triangle on the tip of the tongue".
The King Chef Competition, the "King of Fish" selection, and the fish competition are traditional events loved by the local people, and they are also a highlight of the Raw Fish Food Culture Carnival. On the morning of February 23rd, the "Fish You Fragrance" Triangle Raw Fish Chef King Competition took the lead in sounding the gong, and 10 contestants "met friends with fish", creating a cooking competition with raw fish as the main ingredient, showing the cooking skills and diverse ways to eat raw fish.
It is reported that the Triangle Raw Fish Food Culture Carnival will last until February 26. On the occasion of the Lantern Festival, during the event, the "Fish Leaping Dragon Gate" Lantern Festival Fish Lantern Festival was specially held, integrating lantern exhibitions, guessing lantern riddles and other activities. The main venue of the exhibition is equipped with a number of creative interactive areas with the theme of triangular raw fish, and arranged interesting interactions, scene photography, interesting check-ins and other links, bringing multiple experiences combining culture and fun to the masses.
Text and photo丨Reporter Zhang Degang Correspondent Zhong Xuan.