During the Spring Festival of the Year of the Dragon, the Chinese film market is booming. According to the data of Lighthouse Professional Edition, as of 17:52 today (11th), the total box office (including pre-sale) of the 2024 Spring Festival (February 10-February 17) has exceeded 2.4 billion yuan. In 2024, the ** box office (including pre-sale) will exceed 5 billion.
What are the highlights of this year's Spring Festival movies?
This year, a total of 9 films have been officially announced for the 2024 Spring Festival, namely: "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: Canopy Nether", "Breaking the War", "Huang Pi: God of Wealth Cat from the Sky".
Judging from the film list, this year's Spring Festival stalls are all domestic films, with comedy dominating, focusing on laughter for the New Year, familiar faces, and elegant and vulgar appreciation, and the audience's desire to watch movies has also increased compared with previous years, and the box office is expected to hit a new high in film history.
In this Spring Festival, Zhang Yimou tried rolling comedy in the movie "Article 20", and he hoped to let the audience feel that there is a lot of happiness in life.
Director Zhang Yimou: This time I tried rolling comedy, this kind of improvisational performance may make comedy look more like something that comes out of the heart spontaneously, the audience looks more comfortable, and they will feel that there is a lot of joy in life, and there is a lot of joy in life.
Extend business hours and increase the number of scheduled films.
The average ticket price has dropped.
As the most important schedule of the year, this year's Spring Festival holiday lasts for 8 days, and the ample viewing time has created a huge upside for the box office performance of the schedule.
The data shows that the box office on the first day of the Spring Festival reached 136.5 billion, and the number of moviegoers exceeded 25.94 million, all exceeding the results on the first day of last year's Spring Festival. The top two films at the single-day box office "Flying Life 2" and "Hot and Hot" both had a box office of more than 400 million on the first day, while "Bear Infested: Reversing Time and Space", which ranked third at the single-day box office, led the Spring Festival stalls in terms of attendance.
This year, the National Film Administration, together with 11 financial institutions, released preferential viewing measures for the Spring Festival, and various localities also released various forms of movie-watching activities that benefit the people and make profits, and the average ticket price of movies has decreased.
Industry insiders pointed out that in the early stage of pre-sale of this year's Spring Festival, the subsidy of the ticket-buying platform was relatively large, and the audience's actual ticket purchase was more affordable. The average ticket price on the first day of the Lunar New Year was 51 yuan, which was significantly lower than the average ticket price of 55 yuan in the same period last year, which was conducive to boosting the attendance rate and expanding the scale of movie viewing.
In addition, during the Spring Festival, major theaters also increased the number of film screenings and business hours to meet the needs of movie fans.