4 of the world's top five PC manufacturers have launched AI PCs, and IDC** PC market in 2024 will be +3 year-on-year8%, 2024 is the first year of large-scale shipments of AI PCs, and the penetration rate of AI PCs will reach 85% in 2027. The industrial chain pattern is stable, and the head manufacturers occupy the leading position, and the PC machine leader has benefited from the rebound of prosperity.
The latest news: After market hours on February 21, Eastern time, Nvidia announced its fourth-quarter and fiscal 2024 earnings reports with stronger-than-expected revenue and profit. In fiscal year 2024, NVIDIA's total revenue will reach $60.9 billion, a year-on-year increase of 126%; Net profit was 297US$600 million, a year-on-year increase of 581%; Adjusted earnings per share were 12$96, a year-on-year increase of 288%.
Focus on logic: AI fully empowers and innovates PCs, and the definition and value of AI PCs are clear.
At present, major AI companies have launched cloud large model services, but under the requirements of commercial confidentiality regulations, documents such as company contracts, meeting minutes, and financial order data cannot be uploaded to the cloud for processing.
In response to this pain point, AI PC will provide users with four major values: personalized services in general scenarios, instant and reliable service response, lower cost of using large models, trusted and secure personal data, and privacy protection.
Personalized services in general scenarios: AI PCs can provide personalized services such as personalized creation services, personal secretary services, and equipment butler services for work, study, and life scenarios.
Advantages of hybrid cloud and local computing power: AI PCs are based on local inference, supplemented by edge and cloud inference, which can intelligently and reasonably allocate tasks between hybrid computing power and hybrid models, effectively reduce response time, and play a role in offline state, which has become a unique advantage of AI PCs.
Reduce the long-term cost of large models: With the increase in the frequency of generative AI use, relying solely on the cloud will face a linear cost increase, and users can enjoy free local inference services throughout the life cycle after purchasing AI PCs at one time, and AI PC terminal manufacturers can provide users with competitive comprehensive services**, which can significantly reduce the cost of individual users using AI large model services.
User data security protection: AI PCs have a personalized local knowledge base as the basic guarantee of security, and the local inference mechanism of private data also avoids the processing of sensitive information on remote servers, effectively protecting user privacy.
Since AI PC better solves the needs of data privacy and customization in TOB scenarios and improves production efficiency, it is expected that AI PC will be the first to be implemented under the promotion of commercial use, and the implementation of AI PC products will reshape the ecological value of the PC industry.
The world's leading manufacturers are competing for AI PC, and the first year of AI PC is about to be implemented on a large scale.
At present, 4 of the world's top five PC manufacturers have launched AI PCs, and the AI ready stage has been certified for the large-scale implementation of AI PCs and accelerated the opening of market space.
Lenovo: Putting forward the vision of AIFORALL to lead the layout of AI PCs, CES2024 released 10+ AIready AI PCs, improved the AI software ecology and AI infrastructure, and upgraded the entire AI ecosystem layout to AION.
HP: Join hands with Intel to create Huixiaowei smart assistant, the first AI PC equipped with hybrid AI computing power and Huixiaowei to achieve experience upgrade, CES2024AI PC notebooks and game laptops have built-in rich AI functions, and the group will launch the first batch of AI PCs with stronger AI computing power and functions in 24H2;
Dell: The four-dimensional layout of the AI strategy has laid the foundation for AI in a long time, with the full implementation of CES2024 consumer-grade AI PCs, and the Lingyue series and XPS series bringing a new AI experience, and the group's goal is to be the leading PC provider in the AI era.
ASUS: ASUS has been exploring AI computing power and model layout for a long time, the first AI PC is equipped with Intel AI processors to empower office and creation, and a number of new AI PC products were unveiled at CES2024 to show the determination of the layout, the group is optimistic about the long-term opportunities of AI PCs and is committed to becoming an AI PC leader;
Acer: The three new AI PC products show the characteristics of AIREADY, the CES2024 SWIFT series products are rich and comprehensively improve the office and gaming experience, and the group focuses on computing power and experience innovation, and polishes the Acersense software ecosystem to achieve differentiated breakthroughs.
In addition, following Microsoft's launch of Copilot and Lenovo's launch of AI Agent, Nvidia launched Chat with RTX, which supports large models to retrieve and analyze local PC data (documents, notes, **, etc.) to ensure the privacy and customization of personal data. With the entry of NVIDIA, the AI PC ecosystem is gradually improving and landing, and the first year of AI PC is about to begin.
The head manufacturers have started the new product competition, and the PC industry chain may enter a new growth cycle.
According to Sigmaintell**, benefiting from the arrival of a new experience brought by AI technology, it is expected that AI PC shipments will continue to increase, reaching 13 million units in 2024 and increasing to 1500 million units, with a compound growth rate of 126%.
At the same time, IDC** will account for 82024 will be the first year of AI PC, the penetration rate of AI PC is expected to continue to grow, and the proportion of new machines in China's PC market will rise rapidly in the next few years to reach 85% by 2027, AI PC has become an important driving force for the recovery of the global and Chinese PC market.
In order to cooperate with the transition of the next generation of CPUs and Windows 11, leading Windows PC manufacturers, including Dell, HP and Lenovo, have launched new AI PC products following the market rhythm, and since 2023Q2, leading manufacturers have successively launched initial AI PC products such as ThinkPadP14, EliteBook805, and Alienware M16, and this trend has been further accelerated since 2023H2. Major manufacturers have successively launched more new AIPC products with stronger performance.
According to the statements and product progress of major manufacturers, from 2024 to the present, leading manufacturers will launch a wave of new models using AI acceleration to provide users with differentiated experiences in a timely manner. HP, Dell, Lenovo, Acer and Asus have all said they plan to launch new AI PCs in tandem with Intel and AMD's new CPU product roadmaps, bringing products to market during the 2024-2025 Windows update, providing opportunities to accelerate device upgrades.
At present, compared with traditional PCs, AI PCs will have higher performance requirements for chips and software, which is expected to bring new opportunities to enterprises such as CPUs, GPUs, memory, NPUs, software, and acceleration devices.