At the end of 2023, the release of Huawei Mate60 has become the biggest news in the mobile phone circle. The launch of this phone is not only because of its own technological innovation, but also because of the meaning behind it. With this phone, Huawei has shown that the Kirin chip is back, and the 5G function is also back. Instead of passively purchasing castrated versions of Qualcomm's 4G chips, Huawei is launching its own brand of chips and phones that support the latest 5G technology. Therefore, the Mate60 was called a "far ahead" product as soon as it was launched. A few months have passed, and the market is still in short supply, and many stores have had to increase prices to get the supply. The ** of the mate60 series is not cheap, the starting price of the standard version is 5499 yuan, the Pro version is sold at 6499 yuan, and the high-end model of the Pro version of the Mate60RS Extraordinary Master is sold at 12999 yuan. This pricing is directly compared to Apple's latest iPhone 15 series, and even the Mate60RS is positioned at a higher end. Therefore, the hot sales momentum of the Mate60 series naturally stole the desire of some consumers to buy the iPhone 15.
The return of Huawei Mate60 and hot sales in the market have brought a huge impact to Apple. According to the data, in the fourth quarter of 2023, Apple's revenue in China was $20.8 billion, down 12.0 billion from $23.9 billion in the same period last year9%, a decrease of about 3.1 billion US dollars (about 22 billion yuan). What's even more worrying is that Apple's share of the Chinese market has also fallen to a four-year low. As shown in the chart, in the fourth quarter of 2023, Apple's revenue in China accounted for only 17% of its total revenue39%, the lowest value in the past four years. While Cook insisted on denying that Apple was no longer selling well in the Chinese market, he said it was because the dollar was too strong against the yuan. He also said that in the Chinese market, Apple accounts for four of the top six best-selling mobile phones, accounting for as much as 2 3. However, it is undeniable that the return of the Huawei Mate 60 series has posed a serious threat to Apple's position in the Chinese market. In the future, the downturn facing Apple may become more severe, and the key is how Cook responds, and perhaps he will choose to continue to fight the ** battle to fend off the competition.
Huawei and Apple are two of the most important mobile phone brands in the Chinese market. In recent years, the competition between them has become more and more fierce, especially in the high-end mobile phone market. However, with the launch of the Huawei Mate 60 series, Apple's position in the Chinese market has been seriously challenged. This not only shows Huawei's breakthrough in technological innovation, but also reflects consumers' recognition and support for local brands.
The return of the Huawei Mate60 series brings a new mobile phone experience to Chinese consumers. First of all, Huawei's self-developed Kirin chips have excellent performance and efficient power management, providing users with a smoother operation experience and longer battery life. Secondly, the Mate60 series supports 5G networks, which brings users faster network speeds and more stable network connections, allowing them to enjoy HD**, games and other content freely. In addition, the Mate60 series also uses high-end materials and exquisite craftsmanship, and the appearance design is exquisite and elegant, giving people a sense of luxury and taste. The various functions and features of this series have attracted the attention and purchase desire of many consumers.
In contrast, Apple's iPhone 15 series has seen a significant decline in competitiveness in the Chinese market. First of all, Apple's ** strategy has always been on the high side, and the good performance and relatively low ** of the Huawei Mate60 series make consumers more inclined to choose the latter. Secondly, Apple's innovation ability is relatively weak, and the launch of new products in recent years has not brought too many surprises and breakthroughs. As a local brand in China, Huawei has continuously launched industry-leading products with its strong R&D and innovation capabilities, which are deeply loved by consumers. Thirdly, Huawei's brand image and product quality have been widely recognized in the Chinese market, and consumers' trust and praise for Huawei are significantly higher than Apple's.
Overall, the successful return of Huawei Mate60 and hot sales in the market have redefined the pattern of China's mobile phone market. It is not just an ordinary mobile phone, but also a symbol of the Huawei brand and a demonstration of China's technological strength. At the same time, it has become Apple's most threatening competitor in the Chinese market. Apple needs to carefully analyze market changes and improve the competitiveness and innovation of its products in order to win the favor of Chinese consumers again.
The return of Huawei Mate60 has caused a huge sensation in the Chinese mobile phone market, and its market sales have even caused an impact on Apple's iPhone 15. As a consumer, I am very impressed by Huawei's technological innovation and product quality. Huawei's Mate60 series not only features powerful performance and efficient power management, but also supports the latest 5G network technology, allowing users to enjoy high-speed network connectivity and a smooth entertainment experience. At the same time, I was also deeply impressed by the design of Huawei's products, which gave people a sense of luxury and taste in their exquisite and elegant appearance. In comparison with Apple's iPhone 15, Huawei is obviously more competitive, especially in terms of ** and innovation. In contrast, Apple's strategy no longer has an advantage in the Chinese market, and consumers are more inclined to choose Huawei products that are more cost-effective.
However, as a consumer, it's not just about things like features. Huawei's successful comeback and strong sales in the market also reflect the recognition and support of Chinese consumers for local brands. Over the past few years, Huawei has continued to launch innovative products and achieved a series of successes in the international market. Huawei's brand image and product quality have been widely recognized in the Chinese market, and consumers' trust and praise for Huawei are significantly higher than Apple's. For me, choosing Huawei is also a kind of support and encouragement for local enterprises, and I hope to witness more Chinese technology companies achieve independent innovation and achieve greater success.
Although Huawei's position in the Chinese market has been greatly improved, and Apple is facing huge competitive pressure, we cannot ignore Apple's influence and brand value in the global market. As one of the most influential and innovative technology companies in the world, Apple still maintains a good performance in other regions. For Apple, in the face of Huawei's challenge, they need to be more active in exploring and developing new technologies to improve product competitiveness and win the favor of Chinese consumers again.
Looking back on the return and market performance of the Huawei Mate60, I deeply feel the fierce competition in the Chinese mobile phone market and the changing consumer demand. As consumers, we should choose rationally, according to our own needs and budget, and comprehensively consider various factors to choose the most suitable mobile phone products for ourselves. At the same time, I also hope that China's technology companies can continue to innovate, promote the transformation of Made in China to Created in China, and achieve a higher level of scientific and technological innovation and brand value enhancement. In this era of increasingly fierce global competition, Chinese enterprises need to make continuous efforts to improve their own strength and make greater contributions to China's scientific and technological innovation and national development.