A revelation caused an uproar on social platforms, revealing that a large number of imported genetically modified and low-quality soybeans were used as raw materials in the production line of Arowana edible oil. This news instantly attracted attention on the Internet, and Arowana's brand image and business reputation faced a comprehensive blow.
As a well-known edible oil brand in China, Arowana has always attracted consumers with "green environmental protection and pure natural" as its selling point. However, this exposure has undoubtedly dealt a heavy blow to its brand reputation. The use of genetically modified ingredients and inferior raw materials in the production of food seriously tramples on the rights and interests of consumers.
* Later, Arowana's social accounts flooded with tens of thousands of questions, complaints and abusive messages. Consumers expressed disappointment with the brand and concerns about the quality of the food. 300,000 pieces of relevant information were disseminated on social platforms, which attracted widespread attention.
*The administration also paid close attention to the incident. Industry insiders pointed out that if Arowana really uses genetically modified and inferior ingredients, its behavior may violate the law and need to bear corresponding responsibility. Local regulators have stepped in to investigate, and the results of the investigation are yet to be announced.
Regardless of the outcome of the investigation, this crisis has dealt a serious blow to the Arowana brand. Consumer concern for food health and safety is unprecedented, and no food manufacturer can challenge consumers' bottom line without authorization.
We expect Arowana to respond responsibly and strictly comply with regulations to ensure product quality. At the same time, it is called for to increase supervision to ensure that every table can be assured and safe.