With China's self-developedc919The aircraft was put into commercial operation for the first time and started the pace of international market promotionChina AirlinesIndustry is facing unprecedented opportunities. c919The success of not only brokenBoeingwithAirbusGloballyaviationThe monopoly position of the market, tooBoeingThe company poses a huge challenge. c919The good news of more than 1,200 orders means:China AirlinesThe development of industry is booming. This article will focus on the analysisc919The good news is rightBoeingimpact, as wellBoeingChallenges in the Chinese market.
BoeingwithAirbusIt has long been globalaviationThe giants of industry have almost monopolized the civil airliner market. This means that civil aviation companies around the world can almost only choose the products of these two companies when they want to buy aircraft. WhileChina AirlinesThe company has always beenBoeingwithAirbusimportant customers, because inc919Before the emergence of domestic civil airliners, the choice of domestic civil airliners was very limited. However, with China's own research and developmentc919With the advent of airplanes, this monopoly pattern is being broken.
c919Since the aircraft was first put into commercial operation, remarkable results have been achieved. OrientalaviationAs the first customer, more than 600 flights have been successfully executed and 4 have been receivedc919Plane. In addition,c919It has also obtained more than 1,200 orders, forming a strong large aircraft industry chain. These good news show thatc919It is not only popular in the domestic market, but also widely recognized in the international market.
1. The decline in the number of orders
c919The aircraft received an order for more than 1,200 units, which pairedChina AirlinesThis is an important milestone for industry. However, this pairBoeingIt's a tragedy for the company, because every time it is deliveredc919Plane. BoeingLost a chance to get an order. If the future 1200 aircraftc919The planes were all delivered, so someChina AirlinesCorporate customers may no longer need to make a purchaseBoeingPlane. BoeingThe decline in market share will undoubtedly have a significant impact on the company's profit and growth.
2. Weakening of market competitiveness
withc919The continuous development of theChina AirlinesThe competitiveness of the industry is constantly increasing. c919With its unique technology and design advantages, the aircraft has attracted the attention and recognition of many customers. Especially on the ** has a great advantage, a lotChina AirlinesCompanies prefer to choosec919aircraft, because it has a relatively low purchase and maintenance cost. That's rightBoeingIt is undoubtedly a wake-up call that technological innovation and product upgrading need to be strengthened to improve competitiveness to cope with the increasingly fierce competitionMarket competition
1. Verification and adjustment of senior management for go-around
In order to get more orders in the Chinese market,BoeingThe company has taken a series of measures. First of all, they will be grounded for many yearsBoeingThe 737MAX underwent go-around validation in China to restore the market pairBoeingConfidence in the product. Secondly,BoeingIt has also adjusted its senior personnel and strengthened its management and services for the Chinese market. These measures embody:BoeingEmphasis on the Chinese market and hope to win more orders. However,c919Success remains a huge challengeBoeingFurther efforts are needed to make a breakthrough in the Chinese market.
2. Airbus's competitive advantage
Exceptc919of competition,BoeingAlso faced fromAirbuschallenges. AirbusIt has successfully secured orders from China for hundreds of aircraft worth tens of billions of dollars. In contrast,BoeingThe performance in the Chinese market was relatively weak. AirbusWith its excellent technology and rich experience, it has established a good reputation and cooperative relationship in the Chinese market. BoeingIn order to succeed in the Chinese market, it is necessary to further strengthen product innovation and marketing to improve its ownCompetitive advantage
c919This is evidenced by the combined strength of the aircraft and the ever-increasing number of ordersChina AirlinesHuge potential for industry. At the same time,BoeingThe challenges faced in the Chinese market cannot be ignored either. c919The success of not only brokenBoeingwithAirbusThe monopoly position, tooBoeingThe company's market share and profits had a direct impact. Therefore,BoeingIt is necessary to strengthen technological innovation and product upgrading to improve competitiveness in order to maintain its position in the Chinese market. At the same time,BoeingIt is also necessary to increase the layout and services in the Chinese market and improve its own presenceChina AirlinesInfluence in industry. Only then,Boeingtalent in the intenseMarket competitionto achieve better development.