The wind and waves of the Internet have blown to the education industry, many education and training institutions have begun to expand online education, the online student source market is huge, and there is no regional time and other restrictions, which greatly increases the conversion rate of students, and the institution uses the characteristics of the Internet to open up online enrollment channels, which is flexible and convenient; Even if it moves online, offline training has never stopped, so far, the vast majority of institutions are still based on offline training, online enrollment and drainage, offline than online customer unit price is higher, so offline promotion is still very necessary. So what are the ways of offline promotion?
Lecture Admissions: Lecture admissions are a common offline enrollment method. Institutions can organize special lectures or open classes to invite potential students to participate. However, there are also some skills to be paid attention to, for example, when the examinee is approaching the exam, the examinee is more concerned about the revision skills, and in the lecture, the teacher can target what parents like to hear? What problems are children prone to? Only by making parents interested can we increase the success rate. Institutions can showcase their faculty, course features and teaching achievements, and at the same time provide consultation and audition services for students, which can be broadcast live online, offline lectures or in groups.
Invitation enrollment: Invitation enrollment is also an effective offline enrollment method. Institutions can take the initiative to contact potential students through **, text messages, emails, etc., and invite them to visit and audition institutions. In the process of invitation, the institution needs to understand the needs and concerns of the students, find out the learning problems of the students in the process of conversation, and provide personalized consulting services for the students, so as to improve the satisfaction and registration rate of the students.
Campus cooperation: Training institutions can carry out cooperative marketing with schools and enterprises in the enrollment process to expand the enrollment scale, increase market share, and achieve a win-win situation or even a win-win situation. Co-teachers can promote it in the classroom, and students trust their teachers more than unfamiliar education and training institutions, and the teacher's message is more convincing. Institutions can launch groups and bargaining to attract students to sign up.
Education and training institutions need to constantly explore and innovate enrollment methods to adapt to market changes and the needs of students. At the same time, institutions need to focus on improving the quality of teaching and service to provide better learning experience and value for students. In this way, we can better attract and retain trainees and achieve sustainable development of the institution.