Recently, due to the approaching Spring Festival, the New Year's dinner of prefabricated vegetable groups has also become the focus of people's attention. Although it received suspicion and accusations from customers, its sales still maintained a high momentum, and soon rushed to the first place in the search search. The pre-made Chinese New Year meal is an industrialized production of raw materials after processing, and made into semi-finished products for customers to buy, which can be eaten after a little heating or processing.
In the case of attracting much attention, the hot sales of prefabricated dishes reflect the rapid development of today's society and the change of people's consumption concepts. In modern society, people are more inclined to choose convenient and quick food. The prefabricated New Year's Meal was born in such an environment, which can better adapt to people's requirements for time, convenience and deliciousness.
However, the current prefabricated New Year's meal has also received a lot of suspicion and accusation. Some people feel that this kind of Spring Festival lacks the atmosphere of family and the connotation that the Spring Festival should have. At the same time, it is inevitable that preserved vegetables need to be preserved, sterilized and other links in the processing, which affects people's attention to their food safety and nutritional value.
For the above problems, the author believes that they should be dealt with in the following ways:
1.Enhance customer awareness of the Prepared Food Annual Banquet. At present, many consumers are skeptical and critical of pre-made New Year's meals, mainly because of their incomprehension and misunderstanding of pre-made New Year's meals. To this end, the media and the whole society should increase the promotion and promotion of prefabricated New Year's meals, so that people have a more reasonable understanding of it.
2.Strengthen the supervision and management of food security. Relevant departments at all levels should increase the supervision and management of prefabricated dishes and New Year's meals, establish and improve production process procedures, and ensure the quality and safety of products. In addition, during the Chinese New Year, it is important to pay attention to choosing reputable brands and merchants to buy pre-made Chinese New Year meals.
3.Product and service innovation. Manufacturers can innovate their products and services according to the needs of their customers. For example, we will develop a variety of dishes for the New Year's dinner, tailor them to customers, and increase communication with customers.
Therefore, the pre-made New Year's meal is an emerging food, and its emergence and development is the general trend. We must deal with this objectively and propose corresponding countermeasures. In the process of inheriting and carrying forward, it is necessary to adhere to the respect and inheritance of traditional Chinese culture, so that it can continue to develop in the process of continuous innovation.