The report is "Cross-border E-commerce Industry In-depth Report: From Behind the Scenes to the Front, Insights into New Cross-border Trends", the report has a total of 61 pages, for more important content and core views, please refer to the original text of the report, and the full version can be obtained at the end of the article.
In recent years, the cross-border e-commerce industry has shown a sustained high boom trend, with strong demand growth, and the European and American markets have become the main export destinations of China's goods. This report provides an in-depth look at the development status and future trends of cross-border e-commerce from multiple perspectives such as demand, e-commerce trends, supply, product strategies and models.
First, demand growth is strong
According to the report, since May 2023, the year-on-year growth rate of hourly earnings of monthly non-farm payrolls in the United States has been higher than the CPI growth rate, which means that the actual purchasing power of residents is increasing, providing a broad market space for cross-border e-commerce. At the same time, as the destocking in various fields around the world tends to come to an end, overseas demand continues to improve, creating favorable conditions for the development of China's cross-border e-commerce.
Second, the trend of e-commerce is obvious
According to statistics, the retail sales of global e-commerce channels will reach about 41 trillion yuan in 2022, of which the United States, Japan and the United Kingdom are relatively large. In the North American e-commerce market, Amazon dominates, but emerging platforms such as Temu and Shein are also showing rapid growth. This trend provides more market opportunities for China's cross-border e-commerce enterprises.
Third, the supply capacity is improved
Although the domestic operating rate was insufficient due to the expansion of production capacity in the early stage, the domestic supply capacity gradually increased with the growth of demand. The report shows that in 2022, the scale of China's cross-border e-commerce export will reach 153 trillion yuan, becoming an important driving force for China's export growth. At the same time, China's continuous improvement in the integration of the first chain, logistics and distribution has provided strong support for the rapid development of cross-border e-commerce.
Fourth, product strategy diversification
For different types of goods, cross-border e-commerce companies have adopted different sales strategies. Small and medium-sized goods are mainly shipped by air, while large non-standard products need to be shipped by sea + pre-overseas warehouse. With the improvement of overseas warehouse allocation, large-scale non-standard products are expected to achieve higher growth. In addition, different types of goods such as standard and non-standard products, pan-products and high-quality products also have different sales strategies.
Fifth, the coexistence of business and industry and trade integration enterprises
In the cross-border e-commerce industry, first-class business and industry and trade integration enterprises have different advantages. The first business relies on its e-commerce operation ability to open up the market, while the integrated industry and trade enterprises rely on the advantages of product research and development and chain integration. In the case of the gradual weakening of the flow dividend, the refined cost reduction and product strength advantages of the integrated industry and trade enterprises will be more prominent.
To sum up, China's cross-border e-commerce industry has shown a good development trend in terms of demand growth, e-commerce trends, supply capacity improvement, product strategy diversification, and the coexistence of first-class business and industry and trade integrated enterprises. In the future, with the continuous expansion of the global e-commerce market and the continuous upgrading of consumer demand, China's cross-border e-commerce industry is expected to achieve more rapid and healthy development.
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