Do you still remember Hangzhou Wahaha, a big domestic brand?
Do you still remember the legendary journey of Zong Qinghou, the founder of Wahaha, who led the company to become an industry leader?
Do you still remember the sad news of Zong Qinghou's sudden death, which made everyone regret it?
In a blink of an eye, Wahaha ushered in the new head - Zong Fuli.
So, can the heroine who took over her father's business keep the business empire of Wahaha?
Let's wait and see.
In 1987, Zong Qinghou founded Wahaha in Hangzhou, which was initially just a small ** businessman.
At that time, Zong Qinghou was only in his early 30s, and he was full of confidence and passion for the prospects of the beverage industry.
He could have chosen a more stable job, but Zong Qinghou firmly believed that only entrepreneurship could realize his business ambitions.
Zong Qinghou started as an ordinary salesman, talking about business everywhere during the day and researching products at night.
With his excellent sales skills, he quickly opened the market and began to take shape.
However, even greater opportunities are yet to come – the functional beverage market is growing rapidly, and Zong Qinghou is keenly aware of the business opportunities.
In 1999, Zong Qinghou decided to transform into a beverage manufacturer and independently develop products.
He led the team to conduct research and analysis of the market and found that there is still a large gap between functional drinks and carbonated drinks.
As a result, Wahaha has established the main direction of health food + carbonated beverage products.
The rest of the story is legendary.
With high-quality product pricing and accurate market positioning, Wahaha quickly opened up its popularity and sales were booming.
Zong Qinghou has led Wahaha to acquire a number of integrated enterprises, the production line has been increasingly improved, and the supply capacity has been greatly improved.
Today, Wahaha has more than 80 subsidiaries with an output value of over 10 billion yuan, and is known as "China's No. 1 beverage".
It was Zong Qinghou's outstanding business vision and execution that allowed him to seize the opportunities in the industry, come back from the dead from a small company, and counterattack to become a leading enterprise in the entire industry.
It can be said that Wahaha is the crystallization of Zong Qinghou's business wisdom and the business he founded.
At the end of 2023, Zong Qinghou will work as usual and lead the management team to hold an annual meeting to make arrangements.
No one thought that such a vigorous middle-aged man would die suddenly in the blink of an eye.
On February 25, Zong Qinghou died.
This sudden bad news is undoubtedly a major blow to Wahaha.
As the founder and helmsman of the company, Zong Qinghou's sudden death made Wahaha's core executives feel deeply lost and uneasy.
What's more serious is that this made Wahaha suddenly fall into a succession crisis at the top of the company.
As the founder, Zong Qinghou's business courage and decision-making ability are important cornerstones of Wahaha's success.
His sudden death undoubtedly poses a huge challenge for the company: who will take over the baton of power? Who has the authority and courage to lead the team?
For a while, there were even voices from the outside world speculating whether Wahaha would fall apart.
Faced with a power vacuum and a management crisis, Wahaha's board of directors held an emergency meeting to study the company's next steps.
At the meeting, everyone unanimously elected Zong Qinghou's eldest daughter Zong Fuli to temporarily take over as the company's legal representative.
Because Zong Fuli has worked under her father for many years, is familiar with the company's operation and has basic management skills, she is the most recent candidate.
Zong Fuli, who was born in 1982, originally lived a princess-like life of a wealthy life.
After graduating from university, she worked abroad and soon went to Brandeis University in Canada to study for a master's degree in business administration.
Zong Fuli has an elegant personality and generous conversation, and is deeply loved by teachers and classmates.
If you are an ordinary rich girl, you will choose to live a comfortable life in Switzerland or Singapore after graduation.
But Zong Fuli took the initiative to return to China and work under her father Zong Qinghou.
She later became the director of the marketing center of Wahaha Group, responsible for the overall brand operation of the group.
Zong Qinghou also attaches great importance to cultivating her daughter and regards her as the best person in Wahaha.
In Zong Qinghou's heart, Zong Fuli is not only the most beloved daughter, but also the most powerful assistant.
Zong Fuli is smart and capable, and gets along well with employees, which is well recognized by Wahaha's management team.
Zong Qinghou has high hopes for his daughter, believing that she will become a strong woman in the industry in the future.
However, he never expected that he would die suddenly, and Zong Fuli had to take over this important task in advance at the age of 38.
It is undoubtedly a huge test for a young woman to face all the challenges of running a company on her own.
Zong Fuli was also very hesitant in her heart, but she did not retreat, but bravely took over the baton of power.
Taking over Wahaha's legal representation means that Zong Fuli shoulders the heavy responsibility of leading the entire enterprise forward.
She has become the top boss of more than 8,000 employees and represents the image of the Wahaha brand.
On February 26, a historic day, Zong Fuli officially became the chairman and CEO of Wahaha Group.
On the day of her inauguration, she immediately made her first remarks through Weibo and other public platforms to express her attitude and determination.
I will uphold my father's legacy, work with all Wahaha people, continue to stick to the original intention of the enterprise, and lead Wahaha, a commercial giant, to a better future. ”
Zong Fuli's tone was firm and full of confidence.
She said that her father, Zong Qinghou, founded Wahaha in the hope of creating an independent brand that belongs to the Chinese people, so that more and more people can afford to drink healthy and safe drinks.
This is also the original intention of Wahaha since its establishment. ”
Zong Fuli also specially put forward New Year's wishes to consumers and employees: "I wish you all good health and good luck in the Year of the Horse!" ”
This affinity and sincerity make people see her demeanor as an excellent entrepreneur.
Zong Fuli's first voice on social ** quickly set off a repercussion on the Internet, attracting tens of thousands of fans** to like.
Most netizens expressed affirmation and encouragement to her **.
Zong Dong is really a sister Fan, elegant and generous, with outstanding temperament! ”
Zong Qinghou is so good, his daughter should also have two brushes. ”
Judging from Zong Fuli's speech, she did learn a lot from her father's side. ”
Some people also said that it is more difficult for the rich second generation to take over the family business than to start a business, because it is necessary to reach a new height on the basis of the success of their predecessors.
They expect Zong Fuli to carry forward the great career of her father Zong Qinghou, and further promote Chinese domestic brands like Wahaha to the world and become a world-renowned benchmark enterprise.
In fact, Zong Fuli, who dares to take responsibility, is not easy in her heart.
Becoming the helmsman of Wahaha means that she faces all the risks and pressures of the company's development alone.
Some industry insiders even questioned whether Zong Fuli was capable enough to lead Wahaha on.
In addition, the sudden death of her father Zong Qinghou is also an indelible wound in Zong Fuli's heart.
**10,000 Fans Incentive Plan
This loving father loves his daughter Zong Fuli very much, and the two have a very deep relationship.
It is an honour for Zong to be able to work next to her father, who she sees as a role model for successful business women.
Before Zong Qinghou was alive, he was not very busy, he would have a meal alone with his daughter every month, and listen to her talk about his work and life.
Zong Qinghou is always the first to stand up to support her daughter's ideas and help her solve problems.
Now, this patron saint-like father has left her in the blink of an eye.
Zong Fuli cried very sadly for her father's death.
Her low mood once affected her life, but thanks to the understanding and support of her family and company executives, Zong Fuli slowly walked out of the shadow of losing her father and regained her strength.
She knows that grieving for too long is not beneficial to Wahaha, and she must stand up and lead the company forward.
An era has created a group of heroes, and Zong Qinghou is a well-deserved business struggler.
He single-handedly built Wahaha into a leader in the industry, and his business courage was admired by all juniors.
Now that the hero has passed away, his beloved Wahaha is facing a new challenge.
Will Zong Fuli be able to hold on to this business empire? We'll see.
As consumers and supporters of domestic products, we sincerely hope that Wahaha can create a more brilliant second spring under the leadership of Zong Fuli.
Because Wahaha is the national drink in the memory of Chinese people, its development represents the self-confidence of Chinese enterprises.
No matter what the road ahead is, let us bless with our hearts - Wahaha will always be a well-known brand suitable for all ages in China, and we all look forward to it going further and further in the market storm!