[Commercial Vehicle Xinnet Original].
On January 24, with the theme of "Leading New Energy and Creating Wealth and New Life", Lanking Automobile New Energy Pure Electric 30 & hybrid 20 new product launch conference was held in Chengdu. At the meeting, the official prices of two new cars were officially announced: Lanking EN Super Hybrid 20 (Weichai 2.)3Q-140 hp) Class II chassis 13Starting from 380,000 yuan, Landking EN pure electric 30 (CATL) van vehicle 16From 980,000 yuan.
With the product layout of "pure electric + hybrid", Landking Auto fully considers the needs of different users, meets the scenarios of urban distribution and intercity commodity logistics and transportation, and brings efficient, reliable and low-consumption solutions to the logistics industry with leading product strength and ultra-high cost performance.
The release of two fist products kicked off the prelude to product upgrades
In 2024, the continued recovery of the service and manufacturing sectors will ensure the growth of demand in the freight industry. According to the judgment of Lanqing Automobile, the target market of light, small and micro trucks was 1.6 million, a year-on-year increase of 10%; Among them, 560,000 light trucks, an increase of 15% year-on-year.
At the same time, the implementation of policies such as full electrification of the public sector and four-stage fuel consumption regulations will accelerate the transformation of light, small and micro trucks to new energy. The increase in the penetration rate of new energy vehicles will further drive the market acceptance of new energy vehicles and the willingness of users to buy cars, bringing greater development potential to the market.
To this end, in 2024, Weichai New Energy Commercial Vehicle has set an overall business target of 480,000 vehicles, of which 1 is new energySales target of 50,000 units and 4,000 units exported; In addition, it proposes to comprehensively deepen the four major energy structure strategies of pure electric, hybrid, hydrogen fuel and fuel oil.
At this press conference, Landking Automobile released the Landking EN superhybrid 20 and Lanking en pure electric 30 two products, for 2024 new pure electric 30 product clusters, 2The 0 product cluster kicked off.
Commercial vehicle news media reporters learned that Landking EN superhybrid 20 adopts 2030 cab, which can be matched with Weichai 170 horsepower engine + Fast P2 hybrid transmission, with stronger power and greater bearing, and the product is expected to be launched in the second quarter.
Landking pure electric light truck 30, the maximum mid-mounted 132kWh large power, the range of more than 400km, at the same time, due to the flat floor design, the space and comfort are comprehensively improved. It is worth mentioning that the Landking pure electric 30 light truck is matched with the first-class power combination of "Fodi blade battery + Hande flat wire electric drive axle", of which the battery is also independently developed by Weichai New Energy Commercial Vehicle and BYD, realizing technical independence.
In addition, at the press conference, Landking Automobile said that in 2024, the whole series of light, small and micro trucks will switch to a single-pack mid-mounted battery, with a battery energy covering 49 132 degrees to form a series of product portfolios; With the launch of light trucks with maximum power (132 kWh) and the launch of high-roof flat-floor light trucks, coupled with the launch of hybrid series products, Landking Automobile will have a rich product portfolio to fully meet the needs of customers in different scenarios, and will also inject new momentum into the new energy commercial vehicle market.
Innovate marketing strategies and play methods to win the battle in 2024
The unveiling of pure electric + hybrid fist products intuitively demonstrates the technical advantages of Landking Automobile and the absolute strength of creating explosive products. At the same time, seizing the opportunity of the new energy market and landing a supported marketing strategy and playing style are also the key to winning the battle in 2024.
First of all, in terms of channels, through the creation and promotion of regional benchmarks with high penetration rate and large capacity, and potential areas, we will promote the implementation of new marketing models such as new energy store sales, online sales, key customer marketing, and ecological marketing, and fully implement the breakthrough of new energy core cities.
At present, Landking Automobile has initially built a 5+1 industry strategic customer system, especially the platform version of the products in place, the procurement system such as the fast dog in the network, and the direct sales capacity has been preliminarily built, which can fully provide customers with the solutions they need, and at the same time has built the ecological cooperation of the catering association, the China Communications Association, China Trade Logistics, the China Federation of Things and other associations, and these resources will also empower the dealers to expand business cooperation and achieve sales increase.
In terms of ecological model, Landking Automobile will comprehensively promote the implementation of operation and leasing models, rely on the mature Luyuan and Zhike models of leasing business, empower dealers to carry out leasing models, and carry out franchises, branch cooperation, and first-class leasing according to demand, so as to help achieve sales breakthroughs in an all-round way.
In addition, for the service strategy in 2024, Landking Automobile focuses on its core competitiveness, proposes a series of service policies of "lifetime warranty" and "how fast and good it is saved" for the new energy three-electric power chain, and launches a new service brand "Extreme Service" of Blueking Automobile, aiming to relieve users' worries.
From product hard power to service soft power, Landking Automobile is moving step by step towards the goal of entering the first echelon of the new energy commercial vehicle industry.
Forge ahead and ride the wind and waves! Lanqing Hybrid 20. Pure electric 3The advent of 0 light trucks means that the high-end layout of Landking automobile products has entered a new stage. In the future, Landking Automobile will continue to focus on market demand, increase product upgrading, and continue to create explosive new products to create more value for users in various industries. How will the market react then? Time will tell.