When it comes to luxury car brands, I think the first thing that comes to mind is Mercedes-Benz, BMW, and Audi, after all, they can be said to be the benchmark of first-line luxury brands. So who is the boss of the second-tier luxury brands? Many people will say that it is Lexus, after all, the original Lexus still needs to increase the price to buy, but if you think so, you are very wrong! Can't hold back the brothers, surpassing Lexus, Cadillac has officially become the king of the second-tier luxury car brand!
In the past, in addition to the first-tier luxury brand BBA, whether in terms of sales or popularity, Lexus was a well-deserved king of the second-tier luxury brand, after all, it was the only luxury brand that dared to increase the price. But now this pattern has been completely changed, and in 2023 Lexus will sell 1810,000 units, while Cadillac's annual sales were 1830,000 units. Even Volvo, a Nordic luxury brand that was previously unpopular, rushed to 1680,000 units, ranking third, has the momentum to catch up with and surpass Lexus.
In the past, Lexus, you went to the store and asked: Can I pick up the car if I increase the price by 20,000 yuan? The sales will tell you that sorry, we don't have such a big deal. The current Lexus not only does not increase the price, but also gives you tens of thousands of discounts. But after the discount, the Cadillac still can't be sold, which is ultimately because the older generation's concept of buying a car is not good for young people. You say that you are fuel-efficient in Lexus, can you save new energy? You said that you maintain value, and now the new car ** has generally fallen sharply, and the price has been reduced, what else is there to talk about hedging? If you say you're ***, then I'll ask, which car is not of good quality now?
I'm so bold **, this year's Lexus sales in China are still sluggish, if you don't make changes, I think even the name of the second-tier luxury brand may not be able to be maintained. Don't think I'm joking, in addition to the Lexus logo, from the perspective of the three major parts, configuration, and materials, which point can surpass Cadillac?