Familiar with overseas mainstream social platforms, such as Facebook, Instagram, etc., with special attention to their influence in the Chinese community.
Proficient in the operation skills of major platforms, such as various post formats on Instagram (** feed, etc.) and Facebook content publishing methods, to ensure that content is pushed efficiently and engagingly.
According to the habits and needs of users, set clear operational goals, such as increasing the number of followers, increasing the interaction rate, etc.
Publish culturally appropriate, differentiated, and engaging content, and optimize your content strategy with data tracking.
Think from the user's point of view, understand their needs and pain points, and provide them with valuable content.
Explore content topics closely related to the life and culture of target users, and create resonant content based on hot topics in foreign forums.
Elevate your content visually with easy-to-use graphic design tools like Canva.
Master the basic skills of shooting and editing**, especially for Instagram's Reels feature, to create fun short** content.
Maintain good communication with various departments within the company to ensure that the needs of content creation materials, products, design, etc. are met.
Establish a deep emotional connection with overseas users, and make them feel the sincerity and care of the brand through listening, interacting and co-creating.