Social networking has become an indispensable part of people's lives and daily habits, and overseas social media marketing platforms can play an extraordinary role in the process of cross-border e-commerce going overseas; The choice of the platform, as well as the operation skills and rules of the platform, are different. Many overseas social media workers are often banned, which is also one of the difficulties, today I will sort out the 2024 overseas social media popular platforms and how to operate safely, reduce the ban rate, and watch on!
In today's increasingly important content strategy, marketing can not only rely on one platform, most of them need to establish a multi-platform and multi-account matrix operation, and there are many overseas social media platforms, which can be divided into the following categories:
1. **Leading category: Short** has increasingly become a hot trend of social ** platforms, and it will become dominant in the future, and ** e-commerce is also beginning to show its edge
tiktok、youtube
2. Social-led: Social e-commerce has always had a very high rate of return, and it is easier to obtain fission communication effects
messenger、twitter、linkedin、snapchat、zalo、slack
3. Leading class: Class is one of the most primitive social display methods and one of the main ways of celebrity marketing
instagram、pinterest、facebook
4. Text-oriented class: The text class is more suitable for soft text output, and the forum form is easier to target customers
quara、reddit、discord
Cross-border sellers need to understand the overlap between their platform audience and product audience, test the release effect, and explore marketing methods to choose the most suitable platform for their product positioning to operate.
Next, when it comes to account bans, most of them are caused by not understanding the rules of the platform and touching official restrictions. Here are a few common rules for banning platforms and multiple accounts:
1、facebook
A user is only allowed to have one account, and if multiple accounts are detected, all accounts associated with the main account will be banned.
2、tiktok
A maximum of 3 accounts are allowed for one user, there are associations and traffic restrictions between multiple accounts, and the ban has a sit-down mechanism.
3、instagram
A maximum of 5 accounts are allowed for a single user, and all accounts associated with the main account are banned if multiple accounts are abnormal or detected.
4、linkedln
A user is only allowed to have one account, and if multiple accounts are detected, all accounts associated with the main account will be banned.
5. Twitter
A user is only allowed to have one account, and multiple accounts with the same activity (interacting with the same user, posting the same Tweets, etc.) will be banned. However, if other accounts are suspended as a result, one account is allowed to be kept.
6、reddit
In principle, multiple accounts are officially used. However, redditors are often blocked by mistake, and if they are reported, they will have a mechanism of banning linked accounts.
From the above rules, it can be seen that if multi-account operation is required, although some platforms allow one user to open multiple accounts, the account will greatly increase the ban rate due to association. The important thing is that the platform determines whether the account is owned by a unified user is not only based on your basic account information, but based on IP, browser profile, account behavior and other ways, that is, if your IP is a shared IP and your browser has logged in to someone else's account, then the account is very likely to be invisibly linked. So how to fix it?
The use of fingerprint browser is the choice method of most cross-border e-commerce sellers, and the fingerprint browser can be customized to generate multiple unique and pure fingerprint environments, which is equivalent to opening a new browser environment. When you log in to your account in an environment, you can ensure that the account environment is unique. The management of multiple accounts can be realized through the fingerprint browser, and one device can be safely isolated in multiple environments.
2. IP isolation
IP is also an important monitoring index for multi-account association, many people use shared IP or multiple accounts to log in under the same IP and produce association, on the basis of browser isolation, ipfoxy provides pure exclusive IP, including dynamic and static residential ** and data center types, which can meet the basic needs of social media operations.
Fourth, summary
Keeping accounts away from bans is half the battle. If you are planning to expand overseas traffic and obtain brands in 2024**, please bookmark this guide!