780 billion in debt! Huawei did not expect that Apple was officially released, and the general trend

Mondo Finance Updated on 2024-02-01

HuaweiFour years ago, it began to suffer a series of suppressions, and the self-developed KirinChipsCan't foundry, can't get 5GChips, causedHuaweiMobile phonesSales have fallen sharply. At the same time,ApplesThe company seized this opportunity and itsiphoneMobile phonesSales are increasing rapidly. According to the data, in 2019ApplesMobile phonesGlobal sales volume is 18.9 billion units, which has reached 22.6 billion units. According to the latest data from IDC, in 2023ApplesMobile phonesSales will reach 23.6 billion units, exceeding for the first timeSamsungto become globalMobile phonesBest-selling champion. However, this good situation did not continue.

1. Huawei's dilemma

HuaweiFaced with the inability to OEM self-developed KirinChipsand the inability to get 5GChipsof the dilemma, which led to itsMobile phonesSignificant decline in sales. HuaweiMobile phonesAt one time, it had a large share of the market, but due to technical barriers and sanctions from the United StatesHuaweiIt is difficult to continue to be competitive in the market.

2. Apple's opportunity

ApplesCompany inHuaweiThe dilemma seized the opportunity to itsiphoneMobile phonesSales are increasing rapidly. This series of achievements was laidApplesGloballyTechnology companiesin the leading position. However, this trend did not last.

From 2024,ApplesThe company has encountered a series of challenges, and the outside world has said that the general trend has gone. There are three main reasons.

1. High debt

ApplesThe company's debt is as high as more than 780 billion yuan, ranking second most in the worldTechnology companies。This latest study data shows that:ApplesThe company is not as comfortable as everyone thinks. AlthoughApplesis one of the companies with the largest cash reserves in the world, but in an unstable worldSmartphonesIn the market, if there is a sustained sluggish sales, debt can be the last straw.

2. Sales of the iPhone 15 series declined

ApplesIssued by the companyiphoneThe 15 Series has been widely criticized in the market, including heat issues, dust ingress of the lens module, and lack of innovation. InHuaweiUnder the attack of the Mate60 series, users around the world began to turn to buyHuaweiMate60 series, rightiphoneSales of the 15 series had an indirect impact. ApplesThe company had to loweriphone15 series of ** to boost sales. However, the price reduction also shows that users around the world are interested in the newiphoneExpectations are not high, rightApplesThe company's subsequent release of new products may have a negative impact.

3. Market capitalization**

ApplesThe company's market capitalization is significantly more than $100 billionMicrosoftThe company beyond. This is due to:iphoneThe 15 series did not sell well as the market rightiphoneThe outlook for the 16 series is not promising. ApplesThe company's sharp decline in market capitalization is also a direct reflection of the market's concerns about its future development.

ApplesThe company as a globalTechnologyOne of the benchmarks in the field, and the challenges and dilemmas it faces are bound to have a significant impact on the industry and the company as a whole.

1. Industry challenges

ApplesThe company's debt problems and market capitalization** show that even globallyTechnologyIt is also difficult for the giants to ignore the changes in the market. The dilemma it faces is rightSmartphonesThe future of the industry creates warnings and reminders, and other companies need to be vigilant as well.

2. Company adjustment

ApplesCompanies may need to overhaul their products to regain the trust of the market and users. This dilemma also givesApplesIt provides an opportunity to motivate them to increase R&D investment and launch more competitive products. ApplesCompanies need to make breakthroughs in innovation and technology to maintain their position in the market.

3. More fierce competition

ApplesThe dilemma will intensifySmartphonesThe fierceness of the market. MiscellaneousMobile phonesBrands will seeApplesof the dilemma and will try to preemptApplesmarket share. ApplesYou need to stay ahead of this competition to ensure that your market position is not eroded.

ApplesThe company as a globalTechnologyOne of the benchmarks of the industry, the dilemmas and challenges it faces have brought people to think. Technology companiesWhile great success may be achieved in a given period, changes in the market and technology are not possible. Therefore, no company can maintain a long-term leading position.

For me personally, fromApplesI learned a few things from the company's predicament. First of all, as a knowledgeable self-editor, I should keep learning and following the development of the industryDynamicto maintain their professionalism. Secondly, I should keep an open mind and keen insight, and adjust my creative direction in time to adapt to the changes in the market. Finally, I should maintain a spirit of continuous innovation and exploration, constantly improve my writing skills, and adapt to new forms and techniques.

In general,ApplesThe company's predicament tells us that the market is fierce and ever-changing, and no company can afford to take it lightly. Only by continuous learning and innovation can we maintain competitiveness and leading position in the industry.

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