HuaweiAfter being suppressed by the United States,ApplesIt has accelerated the pace of moving the industrial chain out of China and focused on the Indian market. CookIt is claimed that this is to reduce costs, but it is actually to reduce dependence on Chinese manufacturing in order to cope with possible adverse situations. However, this strategy did not achieve the desired results, one could even sayApplesCompletely "lost".
Expanding:ApplesIn the face of China and the United StatesTechnologyIn the fierce competition, we have to adjust our development strategy. Due toHuaweiSuppressed by the United States,ApplesAware of the risks that China's manufacturing industry may face, it has accelerated the pace of relocating the industrial chain from China to other places. India, as a market with an abundance of cheap labor, becameApplesNew key development areas. AlthoughCookClaiming that this is to reduce costs, he is actually aware of the importance of reducing his dependence on Chinese manufacturing. However, this strategy did not bring the desired results, one could even sayApplesI did not expect the "sanctions" to be so fast.
Although the Indian market has an abundance of cheap labor, it cannot compete with the Chinese market due to the generally low quality of local staff and the lack of infrastructure such as water and electricity. This led to:ApplesCapacity efficiency and yield in the Indian market have been greatly reduced. Take the latestiphone15For example, this model has been exposed many times to low-level quality control problems such as paint loss on the fuselage and dust on the lens. AlthoughCooksaid that these problems are all caused by Chinese companiesOEMresponsible, but consumers don't think so. According to the data, due toiphone15The word-of-mouth and sales of the series are far less than expectedApplesThe market value has evaporated by hundreds of billions of dollars. At the same time, capital is beginning to rightApplesSinging and declining.
Expanding: Although the Indian market has an abundance of cheap labor, it faces a number of problems and challenges. First of all, the quality of local staff is generally low, which leads to:ApplesProduction efficiency in India was lower than expected. Second, India's infrastructure construction is relatively lagging behind, and infrastructure such as hydropower cannot meet the requirementsApplesproduction needs. These problems not only affectedApplesThe efficiency of production capacity in the Indian market also has an impact on the quality of products. With the latest releaseiphone15For example, this model has a series of problems, such as paint peeling on the body, dust hiding on the lens, etc. AlthoughCookArgue that Chinese companies are responsible for these issuesOEMbut consumers don't buy it. According to the data,iphone15The word-of-mouth and sales of the series were far less than expected, making thatApplesThe market value of the company has lost 100 billion dollars, and even the capital behind it is starting to rightApplesRaise a question.
HuaweiAfter three years of hibernation, it finally broke through the blockade and launchedmate60series, which caused a huge shock in the industry. At the same time,XiaomiIt has also ushered in a highlight moment in the high-end market, and it is equipped with a new oneXiaomiSurging OS systemXiaomi 14The collection is highly sought after and is still selling well. These two major domestic brands are pairedApples's sales have had quite a hit.
Expansion: After a long period of hibernation,Huaweisuccessfully broke through the blockade and launched a high-profile onemate60Series. The release of this series of products caused a huge shock throughout the industry and made people aware of itHuaweistrength and potential. At the same time,XiaomiIt has also ushered in a moment of success in the high-end market. Xiaomi 14The series is equipped with a completely new oneXiaomiThe surging OS system, once released, was sought after by the majority of consumers, and still maintains a hot sales situation. The rise of these two major domestic brands is rightApplesis undoubtedly a huge shock.
Recently, a number of ** have released the latest consumer trend analysis report, in which "rational consumption" has become the key word of the moment. The consumer groups in 2023 are mainly concentrated in the post-80s and post-90s, of which more than 60% of the consumer groups in the field of electronic products are from the post-90s. This generation of consumers pays more attention to product quality and hardcore when purchasing electronic productsTechnologyand connotation, and no longer blindly pursue foreign brands. They are more inclined to chooseXiaomiHuaweiand other domestic brands. Huaweimate60series andXiaomi 14The popularity of the collection is a testament to this trend. Xiaomi 14The series sold more than 1.44 million units in just 10 days after it went on sale, making it this yearMobile phonesA highlight of the market. Statistics show that throughout the month of November,XiaomiMobile phonesThe number of activations increased by 44 year-on-year1%, preempting 183% market share, back to the first position of domestic brands,HuaweiThis is a close second.
Expanding: According to the latest consumer trend analysis report, there has been a fundamental shift in consumer buying behavior recently. In recent years, the post-80s and post-90s generations have begun to become the main force of consumption, and they will occupy the main body of the consumer group in 2023. In the field of electronic products, more than 60% of the consumer groups are from the post-90s. Relative to the previous oneConsumption conceptThis generation of consumers pays more attention to product quality and hard coreTechnologyand connotation, no longer blindly pursue foreign brands. They are more inclined to chooseXiaomiHuaweiand other domestic brands. Huaweimate60series andXiaomi 14The popularity of the collection is a testament to this trend. Xiaomi 14The series sold more than 1.44 million units in just 10 days after it went on sale, making it this yearMobile phonesA highlight of the market. Statistics show that throughout the month of November,XiaomiMobile phonesThe number of activations increased by 44 year-on-year1%, preempting 183% market share, regain the first position of domestic brandsHuaweiThis is a close second.
Consumers rightDomestic mobile phonesrecognition and trust as wellConsumption conceptThe transformation heralds the futureDomestic mobile phonesThe market will continue to grow strongly. In the past year, we have witnessed the rise of domestic brands and the gradual reduction of market share of imported brands, which is indicatedDomestic mobile phonesIt will continue to maintain a strong momentum in the future. Overall, 2023 is:Domestic mobile phonesA year of market rise. Consumers are choosing more and more rationallyDomestic mobile phones, no longer blindly pursuing foreign brands. Especially in the field of elite people, they pay more attention to product quality and technical content, and no longer pursue the premium of foreign brands. This makes imported brands such as:ApplesLost an advantage in the market. Domestic mobile phonesThe rise of consumers and consumersConsumption conceptThe transformation is not accidental, but the inevitable result of industry development and market demand. Through the development trend of the past year,Domestic mobile phonesIt will continue to maintain a strong momentum of development.