From February 10 to February 17 this year, during this year's New Year's Day holiday, the total box office across the country has exceeded 800.4 billion, more than 78 in 20214.3 billion, the best in the history of Chinese films! This year's Lunar New Year stalls can be described as jubilant, with an amazing start!
A blockbuster movie.
This year's Chinese New Year movie box office hit an all-time high.
Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space", "Article 20", these four movies are all more than 1.2 billion, and together, they have occupied 97% of the entire film market5%。
And "Hot and Hot" is the most eye-catching one, the cumulative box office has broken through the 2.6 billion mark, and it has strongly ascended to the first place in a single day on the first day of the Lunar New Year, and surpassed the highest record of "New Year's Day" story movies created by "Man Jianghong" in one fell swoop, and broke through the record of 300 million in one fell swoop.
On Valentine's Day, it reached 4 in one day33 million, the best result of the year, has helped a lot in the overall performance of the entire movie. Chen Jin said. And in this year, the movie "Hello, Li Huanying" directed by Jia Ling also achieved good box office results.
"Flying Life 2" won the total box office of the first month on the first day of the New Year's Day holiday, and has surpassed its previous "Flying Life", setting the highest record of a new round directed by Han Han.
The results of "Bear Infested: Reversal of Time and Space" and "Article 20" are also quite eye-catching, "Bear Infested" was released for only 4 days, surpassing the annual total box office record set by "Bear Infested: Stay with Me "Bear Core", and "Twenty" completed a big leap for three consecutive months in three consecutive trading days within a week, showing a strong long-tail effect.
In addition, this year's movie box office is less than 50 yuan, compared with 52 yuan in the same period last year3 bucks is much lower. In the pre-sale stage, due to a large number of discounts at the box office, compared with last year, the audience's actual purchase ticket price has become more reasonable, so that going to the theater ** movie has become a cost-effective way to entertain the New Year.
The pull of third- and fourth-tier cities on the film market.
The proportion of family group viewership continues to rise.
In China, the third- and fourth-tier film market accounts for 53 percent of the Chinese mainland film market8%, compared to 50 in the same period last year1% is a big improvement. Especially in Shandong, Henan, Hebei and Liaoning, this year's New Year's movie box office is much better than the same period last year. Third- and fourth-tier cities Weihai, Tonghua, Dezhou, Huludao, Zhangjiakou, Xinyang.
Housing performance has been particularly outstanding, suggesting that the property market continues to move downward. The three live-action comedy films "Hot and Hot", "Flying Life 2" and "Article 20" have performed particularly well in the above regions, occupying more than 52% of the market share respectively; Among them, "Bear Infested: Reversal of Time and Space" occupies more than 60% of the market.
Chen Jin said that at present, the number of domestic TV viewers is rising, reaching a record level. "Watching movies as a family" is gradually forming a trend of "watching movies as a family", "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and other movies, the proportion of three people and three people is above 24%, showing a trend of increasing number of family members.
The main audience groups of the movies are also different, such as "Hot and Hot" and "Article 20", about two-thirds of the movies are women, while "Flying Life 2" is men, of which "Bear Infested: Reversing Time and Space" for those aged 35 and above occupies 55%.
Chen Jin said: "This year's Spring Festival Gala can be described as a gathering of high-quality products, with three movies, "Hot and Hot", "Flying Life 2", and "Let's Shake the Sun Together", all of which are 9 on **6, and "Article 20", "Bear Infested: Reversing Time and Space", are also 95。On Douban, there have been 4 movies that have hit 7A high score of 9. This shows that both the public and movie lovers are very optimistic about this year's "China" movie, which can be said to be the most popular year in recent years.
Industry insiders believe that the strong start of the "Spring Festival" has laid a good start for the release of the "Year of the Dragon". I hope that the good reputation of this Spring Festival Gala can make more people become "repeat customers", so that more people can go to the cinema to watch it during the hot period and even on holidays, so as to promote the continuous and healthy development of the film industry.
The authors affirm that this information is a report generated by artificial intelligence feedback.