Poster News reporter Qin Wen reports from Jinan.
According to the data of Lighthouse Professional Edition, as of 18:24 on February 17, the total box office of the 2024 Spring Festival stalls (February 10-February 17) exceeded 800.4 billion, more than 78 in the 2021 Spring Festival stalls4.3 billion, breaking the box office record of the Spring Festival stalls in Chinese film history! The Year of the Dragon Film Market is off to a good start!
The head film leads the way.
The total box office of the schedule broke the record in Chinese film history.
Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" are temporarily among the top four box office of the schedule, with a single film box office of more than 1.2 billion, accounting for a total of 97 percent of the box office of the schedule5%。
Among them, "Hot and Hot" performed the most eye-catching, with a cumulative box office of more than 2.6 billion, and the box office counterattack reached the top on the second day of the Lunar New Year, and won the box office crown for 6 consecutive days, and broke the box office record of the Spring Festival feature film period held by "Man Jianghong", and the box office of the film was amazing, with a box office of more than 300 million for 6 consecutive days.
On Valentine's Day on February 14, it won a box office 43.3 billion, becoming the single-day box office champion of this year's Spring Festival, making a great contribution to the record-breaking box office of this year's Spring Festival. Chen Jin, a data analyst at Lighthouse Professional Edition, said that the second place in the total box office of the Spring Festival stalls was the Spring Festival stalls in 2021, and there was also a work "Hello, Li Huanying" directed by Jia Ling that year.
"Flying Life 2" won the box office championship on the first day of the Spring Festival, and the cumulative box office has exceeded 2.3 billion, which greatly exceeded the box office results of the previous work "Flying Life" and created a new high at the box office of director Han Han.
The former broke the box office record of the Spring Festival animated film held by "Bear Infested, Stay with Me "Bear Core" in less than 4 days, and the latter achieved 3 single-day box office reversals in the Spring Festival, with a strong long-tail box office.
It is worth mentioning that the average ticket price of this year's Spring Festival stalls is less than 50 yuan, compared with 52 yuan for last year's Spring Festival stalls3 yuan has been significantly reduced, during the pre-sale period, the subsidy of the ticketing platform this year is relatively large, and the actual ticket purchase of many audiences is significantly more affordable than that of the Spring Festival stalls in previous years, which also makes going to the cinema to watch movies a cost-effective entertainment consumption choice for the Spring Festival stalls.
Third- and fourth-tier cities contributed more box office share.
Family groups account for a high proportion of viewers.
This year, the box office share of third- and fourth-tier cities during the Spring Festival exceeded 538%, significantly higher than last year's 501%, especially in the north of Shandong Province, Henan Province, Hebei Province, Liaoning Province, the box office ranking of the Spring Festival stalls provinces has increased significantly compared with last year's Spring Festival stalls, among them, Weihai, Tonghua, Dezhou, Huludao, Zhangjiakou, Xinyang and other third- and fourth-tier cities This year's Spring Festival box office performance is particularly prominent, the market as a whole continues the momentum of the Spring Festival continues to sink, three live-action comedies "Hot and Hot", "Flying Life 2", "Article 20" The third and fourth tier cities performed well, with a box office share of more than 52%, and the cartoon "Bear Infested· The box office share of "Reversal of Time and Space" in third- and fourth-tier cities is more than 6%.
Chen Jin said that in addition, the proportion of family audiences continued to increase, hitting a record high, and "watching movies together as a family" has increasingly become a consumption habit during the Spring Festival, with the top three films at the box office, "Hot and Hot", "Flying Life 2", and "Bear Infested: Reversing Time and Space", with three or more people watching movies together accounting for more than 24%, and the family audience has increased significantly.
There is also a certain difference in the composition of the core audience between the Spring Festival films, "Hot and Hot" and "Article 20" account for about two-thirds of the female audience, while the proportion of male audiences in "Flying Life 2" is significantly higher than that of other Spring Festival films, and "Bear Infested: Reversing Time and Space" is the most prominent proportion of audiences aged 35 and above, which has exceeded 55%.
This year's Spring Festival file can be said to be frequent, "Hot and Hot", "Flying Life 2", and "Let's Shake the Sun Together" The three films have a score of 96 points, "Article 20" and "Bear Infested: Reversing Time and Space" also scored as high as 95 points, and at the same time, we also saw that there are 4 films with a score of 7 on Douban9 points or more. Chen Jin said that it can be seen that both ordinary audiences and fan groups highly recognize the quality of this year's Spring Festival films, and it can be said that the overall reputation of the Spring Festival files is the strongest in the past years.
Industry insiders said that the record-breaking strong performance of this year's Spring Festival stalls has made a good start to the film market in the Year of the Dragon, and has also laid a good foundation, and it is expected that the good reputation of the Spring Festival stalls can promote more audiences to become "repeat customers" in cinemas, not only in popular schedules, but also on weekdays and weekends to go to cinemas to watch movies, promote the virtuous cycle of the film market, and sustainable and healthy development.