Recently, the Chinese film market has set off an uproar, and a series of film withdrawals have hit like a mountain, shaking the entire industry. It is jokingly called the "first year of withdrawal" in the film industry, the Spring Festival stalls in 2024 have become the main battlefield of this war. From hot topics to commercial considerations, from audience responses to market order, this film withdrawal turmoil highlights the fierce wrestling between business wars and market challenges.
For a while, the topic of "I also quit the Spring Festival stalls" emerged on social networks, and netizens joined in one after another, ridiculing the new trend in the film industry. And behind this seemingly light-hearted ridicule is a serious challenge for the filmmakers。Since February 14, a series of films have been announced to be withdrawn, including "Let's Shake the Sun Together" and "Mr. Red Carpet", all of which have been spared and all of them have been affected.
The cause of the turmoil of this movie withdrawal,On the one hand, it is due to commercial considerations, and on the other hand, it is influenced by the choice of schedule。In the hot competition in the film market, choosing the right schedule is one of the keys. However, for some movies with special themes that are not quite adapted to the atmosphere of the Spring Festival, choosing the wrong schedule means that they may face a box office Waterloo. For example, director Han Yan's "Life Trilogy" series of films "Get Out! "Tumor Jun" and "Send You a Little Red Flower" have a good reputationHowever, "Let's Shake the Sun Together", which is incompatible with the atmosphere of the Spring Festival, chose to withdraw in order to get a better performance in the new schedule
However, not all films are withdrawn for such clear reasons. Some movies such as "Huang Pi: The God of Wealth Cat from the Sky" and "Eight Rings: The Nether of the Canopy" did not clearly explain the reason for the withdrawal, leaving only room for speculation by the audienceAnd "Mr. Red Carpet" expressed its desire to communicate sincerely with the audience in a statement, obviously hit by the poor box office performance, and decided to temporarily withdraw from the Spring Festival stalls。For these films that do not clearly state the reason, there may be more commercial considerations and internal contradictions behind them.
Putting aside the commercial aspect, the withdrawal of the film also involves the issue of market norms. As a large and complex ecosystem, the film market needs a certain order and norms to maintain its operation. Large-scale withdrawals may not only affect the interests of theaters, audiences and other parties, but also have a negative impact on the entire industry。Market regulation is not only a kind of self-discipline, but also the respect and maintenance of the entire industry.
Personally, I think that while the withdrawal of a film is part of a commercial decision to some extent, the impact is by no means limited to the commercial level. As a cultural product, film carries the hard work and efforts of countless people such as directors, actors, and producers。Therefore, the withdrawal is not a rash move, but a helpless choice made in a complex market environment.
However, whether it's commercial considerations or market norms, filmmakers need to be cautious. When choosing a schedule, you should fully consider the characteristics of the theme of the movie, the needs of the audience and the reaction of the market, and avoid blindly following the trend or being too aggressive. At the same time, they should be responsible for their own decisions, respect market rules, and maintain industry order to ensure the healthy development of the film market.
In summary,The film withdrawal turmoil not only reflects the cruelty of commercial competition, but also exposes the inadequacy of market norms。In the future development, film producers should strengthen market research and improve the quality of works, and at the same time, they also need the supervision and guidance of relevant departments in the industry to promote the healthy development of the film market and present more excellent film and television works to the audience.
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