In the 90s of the last century, cross talk actor Li Jiacun once made an advertising endorsement for Blue Sky Liubizhi: "Good teeth, good appetite, good body, good food." This advertising slogan is deeply rooted in the hearts of the people and has become a common memory of several generations of Chinese. And behind this advertisement, there is a gripping historical story.
As a high-profile brand in the Chinese toothpaste market in the 90s of the 20th century, Blue Sky Liubizhi has a long historical origin behind it. Its founder, Liu Kaiping, is an ordinary and great person, and his life carries deep feelings for the country and the nation.
Liu Kaiping was born in 1890 into a wealthy family in Yi County, Jinzhou City, Liaoning Province, and his father, Liu Guangde, was a local philanthropist, and his kindness and generosity set an example for Liu Kaiping. Under the influence of his father, Liu Kaiping has had the quality of being kind and charitable since he was a child, and he also has a strong affection for his family and country.
At the beginning of the last century, Japan forcibly occupied the land of northeast China, which was a heavy blow to Liu Kaiping, who was young at the time. He called himself "Liu Kunru" and always reminded himself to drive out the Japanese invaders and safeguard the dignity of the motherland.
In 1904, Japan launched a war against Tohoku, which ended in victory. Japan began to plunder in the northeast, monopolizing the market, and even tooth powder was made from Japan. Faced with this situation, Liu Kaiping was unwilling, and he vowed to develop China's own tooth powder.
Liu Kaiping, who was only 20 years old, devoted himself to the laboratory, studied ancient books, analyzed the composition of tooth powder, and after a year of unremitting efforts, he finally developed his own tooth powder - "Earth" brand. This tooth powder became the first self-developed oral cleaning product in China and obtained the certification of the relevant departments.
Liu Kaiping began to mass-produce earth brand tooth powder, and at a conscience price, it was warmly sought after by the market. Subsequently, he set up a factory "Tong Cheong Hong" to continuously improve the process and expand the scale of production. In 1921, the "Old Train" brand tooth powder was launched with excellent quality and refreshing taste, which was deeply loved by consumers.
However, with the rise of Tongchang Hong, the Japanese tooth powder market began to be impacted, and Japanese businessmen launched various actions against Liu Kaiping. But Liu Kaiping was unmoved, he insisted on his convictions, and rejected the offer of bribery and cooperation from Japanese businessmen.
In 1930, Liu Kaiping expanded the production scale of Tongchanghong, further improved the quality of products, and actively participated in patriotic activities, boycotted Japanese goods, and propagated the idea of saving the country during the Anti-Japanese War. He also led by example, actively participating in public welfare undertakings, donating money for disaster relief and sponsoring poor students.
However, Liu's firm stance alarmed the Japanese authorities, and he was arrested and tortured, eventually executed in secret in 1932. Liu Kaiping was only 42 years old when he died, but his spirit and career are immortal.
After Liu Kaiping's death, Tongchangxing experienced ups and downs, but still persevered. After the liberation, the company responded to the national policy, carried out reforms, and eventually developed into today's Tianjin Blue Sky Group Co., Ltd., which has become the largest modern toothpaste production base in the north.
As a precious legacy left by Liu Kaiping, Blue Sky Liubizhi toothpaste has been committed to product development and innovation. However, with the influx of foreign toothpaste brands, Blue Sky Liubizhi has also been in trouble. But in 2023, with the wave of revival of old domestic products, Blue Sky Liubizhi will once again return to the public's field of vision and become the focus of people's common memories and attention.
In addition to the blue sky and six must be treated, Liu Kaiping's other masterpiece - "Thousands of Purples and Thousands of Reds" moisturizing oil has also returned to people's attention. These old domestic products are not only commodities, but also a piece of real history, carrying the memories and emotions of generations.
The story of Liu Kaiping and Blue Sky Liubizhi tells us that persistence, faith and patriotism are eternal themes. Their spirit will continue to inspire us, let us not forget our original aspirations, remember history, and cherish and inherit the culture and traditions of our nation.