The first store in the country will officially open in Beijing on February 2.
It is understood that Tea Cat is positioned as "healthy milk tea", focusing on raw leaf fresh milk tea, covering pure tea, fresh fruit tea and other products.
Screenshot from Xiaohongshu.
Previously, some netizens posted on social ** that it only costs 01 yuan a cup sparked a lot of discussions.
On the afternoon of February 1, when the red meal network went to the tea cat applet to inquire, it was found that the tea cat Tianjin store was 0The 1 yuan cup product still exists, but the store is "resting", so it is impossible to place an order. According to netizens, the location of the Tianjin Tea Cat store is the headquarters of Cudi Coffee, which has not yet opened.
And on the small program of the Beijing store, there is no 0For 1 yuan product, the cheapest is 9 yuan, the most expensive is 21 yuan, and the range is 15-18 yuan. At the same time, it also launched a "buy one get one free" campaign, that is, if you buy any product at the marked price, you can get a voucher of the same amount.
Screenshot from the Tea Cat applet.
It is worth noting that compared with the Fujian internal test store, the first store of Tea Cat in Beijing has been adjusted in terms of product unit price and activity intensity.
In November 2023, Chamao's first internal test store opened in Fujian. According to the menu disclosed on the Internet, the average price is about 16 yuan a cup.
However, according to netizens who went to check in, the unified price of all products during the event was 88 yuan, 6 after the coupon9 yuan, and even launched a half-price activity for the second cup, which is comparable to Honey Snow Ice City.
Screenshot from Meituan app
In addition to the first store in Beijing, Red Meal Network also found on the Meituan app that the tea cat store has been opened in Guangzhou, Wuhan, Hangzhou, Nanjing, Nanchang, Baotou and other cities. In Guangzhou, there are 2 stores that are about to open, and one store is next to Cudi Coffee.
In November last year, Cudi Coffee publicly stated that "Tea Cat" is the second brand of Cudi, focusing on the healthy new tea drink track, and will be officially launched in January 2024.
Regarding the joining of "Tea Cat", Li Yingbo, chief strategy officer of Cudi Coffee, also said that Tea Cat will still adopt a risk-sharing joint operation model. In the brand manual, Chamao also said that it will take advantage of Cudi Coffee's solid advantage foundation to further expand synergies and provide greater value to associates and consumers.
Tea Cat Brand Manual.
Different from general tea stores, all stores of Chamao are equipped with a human-machine collaboration system, through the collaboration of store staff and robots, the best optimization of customer experience and cost structure can be achieved, and 24-hour unmanned business can be realized.
By equipping it with a human-robot collaboration system, it can achieve the best advantages. On social **, the every move of the "tea cat" has attracted much attention, among which the discussion about ** is the highest:
Only 66 yuan, must drink! Let's beat the workers' milk tea!
It's not non-dairy creamer to drink, although the taste is a little lighter, but what else do you need for this ** bike?
The storm of milk tea is coming, and the ** tea brands are trembling!
Looking at the new tea beverage industry in 2023, the "* war" has already intensified, and even rolled to the "nine pieces of nine".
Starting in July 2023, Nai Xue's tea announced that it will be launched in East China for 99 yuan monthly card activities. Since then, it has officially launched "9 pieces of 9" to the national market in the form of monthly cards and weekly coupons.
Subsequently, COCO also released an exclusive event for members, with 9 designated drinks every day9 yuan, and launched 9$9 and $12A single card of 9 yuan can be used to write off a designated drink for free.
Not to be outdone, other players followed suit. Brands such as Hey Tea, Ancient Tea, Shuyi Burning Fairy Grass, and Shanghai Auntie will either launch 9 for a limited time9 yuan for the whole purchase of activities, or limited styles for 9$9**.
Wang Lulu, a columnist for Red Meal Network, said bluntly: "The new tea drink has entered the ** battle of 9 pieces and 9, which is essentially to win traffic and stimulate demand. ”
In other words, brands hit 9 pieces of 9 **, nothing more than to mobilize consumers' desire to buy, in the increasingly fierce competition in the stock market, to seize more customer flow.
At the beginning of 2024, with the addition of tea cats, it may further intensify the war in the new tea beverage industry. So, what is the market response after the tea cat is launched? Red Meal Network will continue to pay attention.
Author: Mai Yongyi, Red Meal Network; Editor: Li Tang.