On January 10, Beijing time, Dell China held a CES 2024 new product launch conference in Beijing, launching a variety of blockbuster products including thin and light laptops, gaming laptops, monitors, keyboards and mice, etc. After the meeting, I had the opportunity to communicate with Gao Minsong, senior product manager of XPS and Inspiron at Dell China, and got more thoughts from Dell on the new Inspiron equipped with Core Ultra, and also saw more possibilities for Dell notebooks in the future.
2023 is defined as the first year of AI, and 2024 AI has shown a trend of rapid development. Currently, PCs are considered to be the most suitable platform for running AI. When it comes to embracing AI, Dell moves very fast. The three new Dell Inspiron products released today are all equipped with Intel Core Ultra processors, which use the three AI engines of CPU + GPU + NPU to achieve rapid generation of AIGC. In addition, Inspiron's new products have been adapted to more than 100 software, which can achieve AI accelerated optimization.
Of course, that's not enough for Dell.
When talking about the advantages of Inspiron's new products in AI, Gao Minsong said that in addition to providing outstanding AI performance, Dell Inspiron also takes into account the problems of AI deployment and application, that is, the threshold for AI deployment and application is high. Dell will continue to innovate on the Inspiron series to bring users an upgraded AI intelligent experience.
Talking about the current problem of low AI applications, Gao Minsong said frankly that it takes time to adapt to applications at this stage, and Dell is speeding up the progress in this regard. On the one hand, we work closely with Intel to support new features at the hardware level as quickly as possible. On the other hand, Dell is also trying to cooperate with software manufacturers to jointly promote the implementation of AI in PC applications.
In addition to actively embracing AI, and solving the problems faced by users in using AI in an innovative way, Dell Inspiron new products have also been improving their competitiveness, in the performance of the **Core Ultra processor, Gao Minsong emphasized that the advantage of the Core Ultra processor is not how much the processor performance has improved, but in the rapid improvement of graphics card performance and AI performance. The performance of the graphics card has been doubled, and the AI energy efficiency has been increased by 8 times, so that the notebook has stronger battery life.
Of course, this does not mean that the performance of Lingyue's new products will be compromised, on the contrary, Lingyue's new products give a maximum of 45W performance release, which is high enough for a thin and light notebook.
In addition, in addition to outstanding AI performance, Gao Minsong also talked about the biggest advantage of Dell's new Inspiron in his eyes, that is, outstanding appearance and feel, especially emphasizing the rounded corner design of Lingyue's new product, which has achieved a relatively high level in terms of grip. I also experienced the grip of the Dell Inspiron 14plus at the scene, and the rounded design of the four sides does bring a better feel
At the same time, the new Inspiron also uses a more unique color scheme, such as the glacier blue ** color, which is really different at first sight.
Gao Minsong also emphasized the screen of Dell's new Inspiron, which he believes is also a major competitiveness of Inspiron's new product. Inspironon new products offer up to 28K screen, at the same time, there is also a high brush and hardware-level anti-blue light blessing. In the current thin and light market, the specifications of Inspiron's new screen are also eye-catching.
In addition, Dell Inspiron's new products have also followed the pace of large storage, providing up to 32GB of RAM and 1TB PCIe40 SSDs, no capacity anxiety.
Through the exchange, it can be seen that the new Dell Inspiron series responds quickly, firmly grasps the development opportunity of AIPC, fully supports AI from the aspects of hardware architecture and software adaptation, and strives to solve users' pain points in AI applications through independent thinking, so as to provide users with the best AI experience. In addition, Dell's new Inspiron products have not given up on the optimization of notebooks in other aspects, and continue to strengthen the appearance design, screen quality and storage capacity that users pay attention to, so as to create a more comprehensive Inspiron product. It is believed that such a product will become a strong competitor in the AI PC market in 2024.