The fish in the water jumped high above the water, and the highest could jump out of the water15 meters. This is Ye Xiangmei, relying on big fish and giant nets, she earned 10 million a year, and her secret is to make the fish jump high.
On the shore of Qiandao Lake, one of the housekeeping skills of the beautiful tour guide Ye Xiangmei is to make the fish dance, attracting countless tourists from far and wide. This performance requires an early queue because it is not easy to get the fish to jump out of the water, which consumes both the physical strength of the fish and the energy of the person.
As a result, there is only one show per day, and each performance lasts only 2 minutes. Since 2014, Ye Xiangmei opened"Giant net fishing"Since the performance, the business of Qiandao Lake Scenic Area has been extremely hot, with an annual reception of 100,000 tourists, and ticket revenue of more than 10 million yuan a year.
Recalling the difficult start of the project, Ye Xiangmei couldn't help but sigh with emotion: "This is really a difficult journey. At the beginning, the fish in the lake were reluctant to cooperate with the performance, and no matter how hard Ye Xiangmei tried, she couldn't make the fish jump.
But after countless attempts and explorations, Ye Xiangmei has mastered some tricks and tricks, and finally succeeded in making the fish dance under her command, bringing a wonderful visual feast to the visitors.
The fish leaps into the dragon gate, and the wealth is rolling. "Ye Xiangmei's entrepreneurial experience, although full of hardships, always smiles and doesn't seem to care. After the performance, she always immediately engages in the interaction with the visitors, and her laughter and hearty personality are unforgettable.
Ye Xiangmei has a straightforward personality, decisiveness, and a somewhat impatient temper, but this is her vigorous and resolute style, which has allowed her to successfully transform from an ordinary tour guide to a big boss with an annual income of 10 million.
Qiandao Lake, located in Chun'an County, west of Zhejiang Province and at the junction of southern Anhui, is known as the "world's three major Qiandao lakes" together with Kingston Thousand Island Lake in Ottawa, Canada and Xiandao Lake in Huangshi, Hubei Province because of its more than 1,000 islands.
The water quality of Qiandao Lake ranks first among many major rivers and lakes in China, and it is a first-class water body in China, known as "the first beautiful water in the world". Today, it is a national 5A-level tourist attraction with picturesque scenery that attracts countless tourists to come for sightseeing.
Since 1989, Ye Xiangmei, a little girl from Chun'an County, Zhejiang, has formed an indissoluble bond with Qiandao Lake. At that time, Ye Xiangmei, who was from a poor family, walked out of her rural hometown in Chun'an County for the first time and began her adventure.
In 1991, Ye Xiangmei became one of the first tour guides in Qiandao Lake, not only providing interpretation services for tourists, but also relying on small wooden boats to transport tourists to and from the lake.
Ye Xiang beauty was deeply loved by tourists with her beautiful face and cordial and warm service. Later, she used her savings to invest in the business, and when the business boomed, she decided to replace the wooden boat and build a bigger ship, named the "Qingxi".
However, her husband disagreed, but Ye Xiangmei insisted on her decision and resolutely spent 250,000 yuan to build the ship, looking forward to its performance in the future. Although she and her husband often had arguments on the road to entrepreneurship, she still insisted on her faith and determination and showed perseverance.
Ye Xiangmei used to have everything, but the divorce after a quarrel caused her to lose her "Qingxi" and her husband. Faced with the situation of having nothing, Ye Xiangmei was not discouraged, she overthrew everything, and with tenacious perseverance and unremitting efforts, she successfully started from scratch.
In 2014, Ye Xiangmei relied on her own efforts to develop a wooden boat into a cruise company, earning more than 20 million yuan a year just by carrying passengers on Qiandao Lake.
At the end of the year, Ye Xiangmei took tourists on a tour of Qiandao Lake and accidentally discovered that the Qiandao Lake fishing team was engaged in fishing operations. Visitors are amazed by the sight of the fish jumping out of the water.
Ye Xiangmei looked at the surprised tourists, and saw the lively fish, and she keenly discovered new business opportunities.
originally thought it was a huge business opportunity, but it almost put Ye Xiangmei in a desperate situation. Qiandao Lake is famous for its beautiful water features, and in order to protect this national first-class water body, the relevant authorities have stocked a large number of fish fry here, which not only regulates the local ecosystem, but also purifies the water quality through the fish.
Therefore, the state clearly prohibits private fishing activities in the Qiandao Lake. Fishing is only allowed by state-owned fishing teams, which stock large numbers of fry in Qiandao Lake every year to maintain ecological balance.
As a result, sights like big fish jumping out of the water are rarely seen by tourists. So, Ye Xiangmei has been thinking about this since she went home.
Ye Xiangmei believes that for those who have witnessed such a spectacular scene for the first time, the sight of thousands of fish jumping out of the water together is undoubtedly a great attraction, especially when it is up close.
After much deliberation, Ye Xiangmei decided that the "giant net fishing" project in Qiandao Lake might be the most attractive, because Qiandao Lake is blessed with unique resources, and this project may not succeed in other places, but in the clear water of Qiandao Lake, which is rich in fish, it is almost impossible for this project to fail.
Ye Xiangmei approached a state-owned fishing team to seek cooperation, purchased a variety of fish and shipped them back to her scenic spot for performances. At the end of 2014, she invested 11 million yuan in the Diaoyu Island of Qiandao Lake to establish a "giant net fishing" performance area.
Just like the previous construction of the Cheonggye, which used all of its savings, this business encountered challenges from the very beginning.
Ye Xiangmei, who was full of longing to step into the field of giant net fishing, now feels a deep blow in the cruelty of reality. Although she enthusiastically instructed her staff to pull the giant net, hoping to reproduce the spectacular scene of thousands of fish churning, the reality ruthlessly poured a basin of cold water, and no fish jumped out.
Ye Xiangmei stood by the lake and tried with the staff for a long time, no matter how hard she pulled the fishing nets, in the end only sporadic fish jumped out of the water, which was far from the original scene. "
In the endless night, Ye Xiangmei always stared at the water by the lake, she wondered, why were the fish able to jump out of the water in the first place, but now they can't? This doubt made her sleepless and depressed.
Ye Xiangmei's scenic spot that has exhausted tens of millions of real gold is about to open, but now there is no "scenery" in the scenic area, which makes her feel ashamed, and she is also worried that her business will fail.
In order to improve the situation, Ye Xiangmei and the staff tried various methods, but only the few freedom-loving fish were willing to jump out of the water. This situation bothered Ye Heungmei very much, because her entire net worth was bet on this project, and she also needed to pay the salaries of her employees and the daily expenses of her family.
If this venture fails, she can't imagine what the consequences will be.
As the scenic spot is about to open to welcome guests, Ye Xiangmei's friend suggested that she open the door to welcome guests first, even if there are not many fish jumping now, at least she can make some money and pay her salary, and then think about how to attract more tourists.
Although her friend's suggestion made Ye Xiangmei's heart flutter, she still decided to wait. After all,"Giant net fishing"The sight of hundreds of fish jumping out of the water together is spectacular, and that's the core.
Ye Xiangmei is well aware of the importance of honest management, so even in the face of the pressure to open the door, she resolutely does not open the door. She is convinced that only genuine service can win the trust of tourists and ensure the stability of word-of-mouth.
She didn't want to ruin the signboard and affect her efforts for many years because of an act of fooling tourists. Therefore, Ye Xiangmei believes that honest management is the foundation of doing business and the bottom line of its own operators.
Yip Heung Mei firmly believes that only by providing an experience that is unique and exceeds expectations will visitors feel that the ticket money is well spent. She knows that in order to achieve this goal, it is necessary to solve the problems encountered in the scenic area.
So, she began to go out to visit relatives and friends, looking for experienced masters in the field of "giant net fishing". After a period of running, she heard a sentence from a friend at a dinner party, like a treasure.
Starting from the type of fish, the friend reminded her to pay attention to the habits of fish, because different fish grow in different environments and have different personalities. This made her think about how she could use this information to improve her giant net fishing strategy.
Although the matter is far from being solved, she is confident that she will solve the problem.
Ye Xiangmei's eyes widened in surprise after listening to her friend's theory about the personality of fish, she always thought that fish were just fish, how could they have gender like people? Friends laughed and told her that fish do have personalities, and they are different, for example, silver carp has an impatient personality and is lively and active; The bighead carp has a peaceful and docile personality, and does not fight or grab; And catfish are very lazy.
Ye Heung Mei runs a fish pond near the lake, and she asked a friend about the habits of silver carp, and learned that silver carp live in the upper layer of the lake, close to the surface of the water, and it is easier to jump out of the water.
She returned to the scenic spot and shook the giant net with the staff, trying to catch the fish that jumped out of the water. After some hard work, they succeeded in catching the fish that jumped out of the water, all of which were silver carp.
This led Ye to change her buying strategy, increasing the proportion of silver carp to 80% and the proportion of bighead carp to 20%. After that, she experimented again and succeeded in recreating the scene of thousands of fish in the sky.
Ye Xiangmei explained that if there are only silver carp in the pond, although there are many of them, once they jump out of the water, they will appear empty. In order to add visual effect and make the pond look plumper, she deliberately bought bighead carp.
In addition, in order to catch more fish, Ye Xiangmei also switched to a conical fishing net, which has a larger contact area and can attract fish to jump out of the water with more force, further improving the fishing effect.
After listening to Ye Xiangmei's explanation, the employees praised her for her intelligence.
When Ye Xiangmei's scenic area opened, she was relieved by the big thing on her mind. Listening to the tourists' amazement at the "giant net fishing", she knew she had won the bet. Word of mouth spreads and tourists flock to her scenic spot because this spectacular sight is a rare sight.
In just over a year, Ye Xiangmei has recovered ninety percent of her capital, and the future will be net profit. Although "giant net fishing" may seem attractive, after all, it is only a distance away, and you will get tired of watching too much.
In order to retain tourists, Yip Heung Mei has launched many additional activities, such as the "Fish Holding Challenge", where whoever can hold the longest time will get a beautiful gift. Many tourists see a big fish weighing twenty or thirty pounds and want to buy one to go home, and Ye Xiangmei naturally will not miss this opportunity.
Whether it is silver carp, bighead carp or catfish, as long as 38 yuan a catty, many tourists rush to pay for it. In addition to fish-related projects, Ye Heung Mei has also developed many other projects, such as making her own "fish paintings", fishing, kayaking and swimming in Qiandao Lake in scenic spots.
No matter who you are, as long as you want, you can enjoy these projects without paying anything, just a 230 yuan ticket, ** and discounts.
Ye Xiangmei's success seems legendary, but it actually stems from her hard work and refusal to give up. She came from a poor family in the countryside and did not have any help, but with her perseverance, she stood up again after the "Qingxi" was taken away, and her success was already doomed. ”
While it may be difficult to emulate her path to success, it's easy to learn from her and start your own business. In addition, Ye Xiangmei's business secret is: the happiness and satisfaction of customers as the top priority.
This is the most basic and effective criterion in the business world.