In recent years, with the rapid rise of the e-commerce economy, live streaming has become a craze. In order to attract more attention, many manufacturers and brands choose to cooperate with celebrities, making full use of the influence of celebrities to attract fans and achieve rich returns on sales.
Although some people think that such cooperation reduces the value of celebrities, and that only stars who are in trouble in the entertainment industry will use this way to make money, in fact, there are still many celebrities who do not hesitate to join the trend of live broadcasting.
In the case that it has become commonplace for celebrities to bring goods to brands in live broadcasts, few celebrities choose to sell their calligraphy and paintings through live broadcasts. Huang Xuan and Xia Yu are among the most accomplished stars in the field of calligraphy among the younger generation, and their calligraphy works have even been selected for the National Academy of Painting Invitational Exhibition.
However, they never saw their calligraphy talent as a selling point, but rather as a way to cultivate one's self-cultivation and show the least respect for calligraphy. However, recently, Liu Xiaoqing, who is in his seventies, once again launched his calligraphy and painting on a short ** platform, which caused a lot of controversy.
Liu Xiaoqing wears a bright red coat and a huge red and yellow head flower, as if to match her calligraphy works full of auspicious words. The background wall of the live broadcast room is hung with calligraphy works that are framed with a very bookish atmosphere, adding an elegant atmosphere to the entire live broadcast room.
In the shot, Liu Xiaoqing looks decent, with thick brown eyebrows and exaggerated smoky eyeshadow, which sets off a bloody mouth, she holds up the blessing word she has just written to show the audience, and gives this seemingly ordinary word a rich and beautiful meaning, claiming to attract wealth and keep safe, blowing the sky, hoping to successfully promote her work.
However, the audience didn't seem to buy it, and many netizens said that they couldn't accept that childhood goddesses such as Liu Xiaoqing actually embarked on the road of making money by lowering their value. As a national first-class actor in China, Liu Xiaoqing has accumulated many honors such as the Golden Rooster Award, the Hundred Flowers Award, and the Golden Image Award in his career. Her reputation in the entertainment industry is high, and even other celebrities have to call her a senior in a proper manner. Why does such an internationally renowned artist of the older generation make money by selling words through live broadcasts?
If Liu Xiaoqing's behavior is to bring benefits to fans, not just to make money, anyone with basic discernment will not believe this statement. Because the price of her calligraphy works is not cheap at all.
An ordinary word "Fu" will be sold for 999 yuan, the four-word "Purple Qi from the East" is as high as 3999 yuan, and the word "good luck" will cost 999 yuan. Such pricing makes it clear from the outset that this is not a benefit for the general public. So, is Liu Xiaoqing's calligraphy work really worth it? What about her calligraphy?
Shu Jiong, chairman of the Chengdu Calligraphy Association, bluntly said after reviewing Liu Xiaoqing's calligraphy works that her characters did not match calligraphy at all, and criticized her characters for being too impetuous and not looking like they had any experience of going through the inscription.
Shu Jiong's evaluation also proves that Liu Xiaoqing's characters have neither calligraphy value nor artistic value, and are a level that anyone who has simply learned calligraphy can easily reach or even surpass. From the point of view of a professional calligrapher, her characters have no collection value at all, let alone be able to sell for a thousand dollars.
Liu Xiaoqing's live broadcast selling words is completely different from ordinary live broadcasting. Although the latter also takes advantage of the fame of celebrities and the love of fans, the quality of the goods brought by most celebrities is also real. It can be said to be a win-win situation for fans and celebrities.
However, in Liu Xiaoqing's live broadcast, fans spent a huge amount of money and could only get a piece of paper with no collectible value in the end, what is the difference between this and directly asking fans for money? It's just an extra piece of paper, and a few words of decoration and cover-up seem to be just to maintain the last bottom line of the old artist.
The reason why Liu Xiaoqing chose to sell words in live broadcast may not be unexpected. First of all, this way can get money quickly, and it is difficult for old artists to resist money.
Secondly, in the entertainment industry, Liu Xiaoqing has gradually faded out, after all, at the age of more than seventy, he still insists on playing the role of a seventeen or eighteen-year-old girl, which makes the audience feel very uncomfortable, and it is difficult to receive a suitable role. Liu Xiaoqing operated like this, almost dooming her to not age gracefully, but chose a controversial way to make money.