The field of consumer goods is an industry that is relatively open and perfect in China's market economy, and the mature consumer market generally has problems such as deep aging, non-growing total consumption, and excess involution.
Under the involution of mature markets, we broke through our own limits and successfully broke the ice
The involution of the mature market is no longer the inefficient, low-quality, and homogeneous volume under the previous high-growth market, but the free competitive involution based on the three highs of high efficiency, high quality, and high service, plus the combination of low cost and low quality.
The information is extremely transparent, the efficiency of the chain is extremely high, and the competitive factors have been from a single product differentiation to a comprehensive entry into the total cost of leading industrial chain competition.
1. The ** chain will be refactored
Because the traditional channel model simply cannot meet the needs of today's diverse retail scenarios. The R&D, production, distribution, wholesale and retail of enterprises are progressive, and a variety of first-class chain systems will be presented according to the scenarios, needs, platforms, and transaction methods to meet the needs of the market.
2. Innovation will become the core competitiveness of enterprises
High-quality, affordable private label goods will quickly occupy the market, the goods will return to their own value itself, and the premium space will be flattened. Most of the so-called "brands" will be beaten back to their original shape, and they will be caught in endless homogeneous competition.
For today's market, the large consumer demand has basically been satisfied, but the structural opportunities still exist, if enterprises really want to achieve a breakthrough in the involution, they must be based on their own research and development capabilities, consumer insight capabilities, and constantly through innovation to achieve their own competitiveness.
Product optimization at any time to ensure the ultimate survival of the fittest
User-centric. The development of a good product must start with a deep understanding of the customer's needs. Prairie Leader has been deeply involved in the meat and sheep industry for many years, not only focusing on mutton rolls, but also successively launching mutton products with different characteristics and online celebrity mutton snacks to cater to the general environment of simple food cooking in the new era.
Observing the market demand and the preferences of consumer groups in advance, doing a good job of market research is the first step, and then transforming these feedback into specific improvement suggestions, and using this as the basis for product optimization and upgrading.
Increase the amount without increasing the price, and create the core explosive products with heart
With the development of science and technology and the continuous change of consumer demand, the life cycle of products has gradually shortened, and the grassland leader Seiko has worked hard to develop each mutton product, especially roll products, so as to continuously upgrade the quality and make the portion more affordable. The grassland leader adopts the traditional breeding method, and under the advantages of unique climatic conditions and geographical features, it has created a good physical quality of the lamb, and the meat quality is super tender. In addition, each box of mutton from production to processing, the whole process of health environment gold standard, after a live sheep slaughtered, 24 hours of acid discharge (the sheep lactic acid discharge, to ensure the taste), 20 minutes 1-4 low temperature segmentation, into the -36 °C freezer freezing for 24 hours, in the frozen state into small pieces, bagging, packaging into the finished product warehouse, to protect the mutton cells to the greatest extent, to ensure the quality of mutton, to retain the original nutrients to the greatest extent.
The leader of the grassland believes that an important symbol of good products is high quality and good quality. In the era of consumption upgrading, personalization and experience have become the mainstream, and we paid attention to product quality in the past, and now we must pursue higher quality on the basis of quality. Products will be our core weapon to win customers. We differentiate our products and gain a competitive advantage by providing personalized products or services, discovering unmet customer needs, and more.
Based on "truth", inject vitality into the product
1. Optimize products: improve quality and focus on experience
The ultimate pursuit of quality is not only responsible for products, but also responsible for consumers. The development of a brand needs the vitality brought by the product. With higher standards and higher quality, we will create healthier, greener and high-quality products. What kind of lamb can meet the consumption needs of diversified markets as much as possible? As a pioneer in the field of fresh food, in order to allow more consumers to eat good mutton at a low price, Grassland Leader has continuously upgraded and optimized the screening, testing, taste matching, and terminal presentation effect of products in the process of in-depth research and development.
The grassland leader and Hema have joined hands to invest and put into production, and set up a Hema mutton town in the "China Sheep Capital" of Bayan Nuoer** Animal Husbandry Belt at 42 degrees north latitude in Inner Mongolia, deeply integrating the whole chain of local feed, breeding, slaughtering, and processing, focusing on convenient cooking Inner Mongolia good mutton, focusing on meat roll products (lamb meat rolls, scallion lamb rolls, etc.).
2. Optimize labor: do not forget the original intention and improve innovation
In the grassland leader, adhere to the "true" attitude, according to the different parts of the sheep, the origin of the raw materials, how to match more than 10 million flavors for countless attempts, ratio, from thousands of raw materials to find more preferred, so that different parts of the mutton in the cooking as much as possible to restore its original, the most extreme taste. This is the goal that the grassland leader research team has always strived for. In the accumulation of experience in innovation experiments again and again, in the grinding and testing of the product over and over again, an authentic Inner Mongolia good mutton is presented, which injects vigorous vitality into the product.
3. Optimize production: lean production, improve efficiency and reduce costs
Optimizing your production line is not just a strategy, it's a key step that can help you stay ahead of the competition. In the process of optimizing the production line, review:
The current production line is a crucial step in understanding the status of the existing production line and identifying areas for improvement. Prairie Leader reviews the current production line (including observing the production process, analyzing production data, and conducting interviews with relevant personnel). By analyzing the production line, we can identify the waste and bottlenecks that exist. In the process of optimizing the production line, we optimize the design scheme at the first time according to the needs of the front end to improve the efficiency and quality of the production line. Finally, when implementing the plan, the priority is determined according to the final plan, and after the relevant training is done, the product is completed with high yield, high quality and high quantity as planned.
In the direction of innovation in the current market, the grassland leader summarized four points from experience and exploration: structural, functional, technical, and emotional. But in the future, when a product cannot bring users social value and emotional value beyond the product function, then its only competitiveness is only the advantage of the cost of the chain. The leader of the grassland continues to break through itself, and has been striving to achieve a noble and inexpensive Inner Mongolia good mutton, and constantly breaking through self-involution. In a high-speed society, the leader of the grassland will not forget its original intention and continue to innovate. I believe that as long as we stick to it, on the basis of doing a good job in product upgrading, and continue to overcome ourselves, the grassland leader will eventually stand out and bring consumers more high-quality mutton, more diverse content, more considerate service, and more affordable **.