It is not an accident that Gaohe Automobile has entered the endgame, it is inevitable

Mondo History Updated on 2024-02-25

**Ten thousand fans incentive plan The first time I saw Gaohe was at an auto show, the first time I saw the vehicle was Gaohe Hiphi X also really amazed me, what impressed me the most was its uplifted door, it was really very convenient, of course, I asked for it** also amazed me, about 800,000. At that time, I wondered who its customers would be and how many people would pay for it, and it was said that the sales in the later period were good, and thousands of units were sold.

Of course, the market can do a good job, and the sales volume is estimated that the company should still be good, and a company must use its products to achieve profitability in order to develop for a long time. If the product is not profitable, then it must have a point that can continue to make profits to make up for the losses here until the product turns around before it can develop normally.

Gaohe's original intention is good, positioning high-end, after all, the more high-end, the higher the profit. If you can do a good job in the high-end market, it is indeed a good choice. Even if we are small businesses, we have to prepare for the best and prepare for the worst to achieve the best balance.

But Gao He ended up out out of balance. Without continuous capital input, the profitability of the product is not enough to support the development of the enterprise. In this regard, it cannot be compared with Tesla and Huawei. Tesla Motors was just a small business for him at the beginning, but his main profit point was that Starlink was its technology, but in the automobile business, it could have continuous capital and technology input until the product was profitable, and it only made a few models, and achieved good results, the larger the sales, the lower the cost, so that it entered a virtuous circle, and finally did something wrong and continued to make profits.

Of course, Huawei is not simply based on new energy electric vehicles as its basic profit point, its main business is also known to everyone is the communications industry, and it is also a leading leader in the world. The cars it works with are nothing more than providing capital and technology, and it can continue to provide support, and it can afford to lose money if it doesn't succeed, and it casts its nets on a large area to fish.

After the profits of the cars sold by Gaohe were not enough to support the development of the enterprise, the external capital chain was broken, and without the continuous support of external funds, it entered a vicious circle, which eventually led to the endgame of the enterprise. It is estimated that the new domestic driving forces may have the same result in the later car companies. New energy electric vehicles are originally a money-burning industry, you must have enough funds and technology for continuous support, and market positioning precision marketing on the right road, in fact, everything has to pay attention to a time and place people, all of which are indispensable.

Of course, I also hope that domestic car companies can build cars with conscience, build good cars, and make safe cars that ordinary people can afford.

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