Wuling Starlight 150km advanced version ** reduced by 6000 yuan, the price is 9980,000 yuan; Nezha X has a price reduction of 22,000 yuan for the whole series, and the new price is 9The 400AIR version starts at 980,000. Nezha and Wuling took the lead in following up BYD's ** war, and Zhonghe is expected to usher in a more aggressive wave of brand price cuts in March for four reasons:
First, the number of inventory ordersinsufficient, new orders need to be captured. In addition to the 890,000 reserve orders in the world, the reserve orders of other brands are basically exhausted, and the second- and third-tier brands are facing a greater survival dilemma, and the price reduction impulse is one of the few survival options.
Second, the new car will be released explosively in March. When the old and the new are alternated, the old models will enter the cycle of price reduction and inventory clearance, driving the overall market downward.
Third, the differentiation of new energy vehicles below the 200,000 level is not strong, and competing products are piled up. The specific configuration may vary, but there are not many models with obvious competitive advantages, and the brand moat is not deep. When it comes to 300,000 and 400,000 level models, Wenjie and Xiaopeng are intelligent; NIO has the advantage of battery swapping, etc., and has a strong ability to resist the impact of price reductions. Therefore, the market's requirements for the core competitiveness of car companies will increase, and low-end models will be reduced in a large area to ensure volume.
Fourth, the overseas market is still in the development stage, and it is not yet possible to fully undertake the domestic excess production capacity. According to the report of "China's leading production and marketing news": in January 2024, the export of new energy vehicles will be 1010,000 units, down 9% month-on-month8%, a year-on-year increase of 217%, overseas increment is limited. Taking the top brand as an example, although BYD has begun to bear fruit in the Southeast Asian market, with marine models such as Dolphin and Seal occupying the top two new energy sales in Thailand, the growth rate in the European and North American markets is not high, and the action of entering the United States through Mexico has not yet been implemented.
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