According to industry-related data, China has 1400 million people with hair loss. Coupled with the impact of the epidemic, in the post-epidemic era, more and more people have begun to face up to health and wellness. At present, the most common health problems of the post-90s, 95s and even 00s are hair loss, insomnia, anxiety, etc. Massage, relaxation, exercise, etc. are the main means of health preservation for this group of people.
Recently, ** has also made relevant remarks: the "Opinions" clearly put forward the development of the anti-aging industry in Article 17. In the seventeenth article, a total of 119 Chinese characters, 48 Chinese characters are related to anti-aging cosmetics, and clearly stated that "deepen the research on the mechanism of aging, human aging model, human hair health, etc." Promote the research and development of cosmetic raw materials, formula and production process design and development. "This is a milestone event in the anti-aging cosmetics industry, and it has great guiding significance for the best anti-aging products, scalp anti-aging and hair health related products.
The next ten years will be the decade of explosive growth of China's head therapy market, and the current market is only 15% can meet the market demand, which means that the market potential of head therapy is huge.
Therefore, many investors are looking at head therapy shops. Because it is easier to obtain a stable source of customers and quickly have functional products that have been developed for many years compared to joining alone, many investors are more inclined to join the head therapy shop.
However, there are many hair therapy brands, how to choose?
As a sharer who has been deeply involved in the head therapy industry for many years and is committed to bringing more head therapy knowledge to everyone, it is of course necessary to analyze the existing well-known brands of head therapy for you one by one.
1. Doctor's Garden Hair Salon.
Founded in 2004, Bo Yuan Hair Care Center is headquartered in Beijing. It focuses on solving various hair problems and provides a series of services, such as gray hair to black, healthy hair nourishment and hair follicle cultivation. Combined with self-developed patented technology and high-tech intelligent instruments, it aims to help consumers improve hair quality and make their hair healthier and more beautiful.
Franchise advantages: It has a perfect standardized operation system, which not only improves user satisfaction, but also allows dealers to get more benefits.
2. The first soup.
Toudao Tang is a physiotherapy brand affiliated to Toudao Tang Technology. After two years of research and development and clinical trials. It is a comprehensive brand focusing on the big health industry, integrating the output of health care products, the output of the education system and the output of the whole store management, headquartered in Panyu District, Guangzhou. There are three soups: one is scalp detoxification soup, the second is hair health and stress relief soup, and the third is hair and soothing soup.
Franchise advantages: It has a complete and mature operation system, multi-dimensional brand promotion output, professional instruments and equipment, etc.
3, Chu Yunjian.
Founded in 2020, Zhengzhou Chuyunjian Health Service*** covers store operations, corporate consulting management, health care services, technical consulting, technical services, etc. The company is committed to "building the most valuable brand in the health care industry" and a socially responsible enterprise with the mission of "keeping the world's body away from sub-health". Combined with the current consumption concept, the head therapy series is the core project, the ear cleaning series is the characteristic project, the beauty series is the public health care project, and the Tai Chi Rou meridian series is the high-end health care project, and the "Chuyunjian" brand is strongly launched.
Advantages of joining: no experience required, can be easily copied; professional technical and management training team; Abundant projects to help profit points.
4. The domain of plants.
Founded in 2009, Tianshi Beauty has been focusing on the operation of brand chain stores for 16 years, with 19 directly operated stores and nearly 1,000 franchise stores, headquartered in Shanghai. It is a national brand integrating cleansing and nourishing, science and technology. Focus on hair health, maintenance, hair growth white to black and other projects. It is a professional functional head project integrating production, research and development, sales and management, and is committed to becoming a great national brand and influencing 300 million Chinese to attach importance to head health. Plant Domain is different from other brands that focus on hair care, focusing only on scalp health and hair care. Healthier hair and body by improving scalp health.
Franchise advantages: small investment, low risk; Profitable, labor-saving; Effect-oriented, standardized, and easy to replicate; Heaven, earth, and people network full marketing coverage. It has an independent business school and a 15-year chain education system.
5. Silk domain hair nourishment.
Silk Domain Hair Care is committed to scalp anti-aging, anti-hair loss and rejuvenation, moisturizing and healthy hair, hair SPA, special care and other series, providing a multi-faceted scalp and hair care program. Aspire to be a provider of scalp and hair health solutions.
Franchise advantage: 2 million + loyal fans; System innovation to improve store operation efficiency; One-stop franchise support, multi-faceted help store opening.
6. Biyu hair nourishment.
After 5 years of rapid development, Biyu Hair Care has become a hair care industry enterprise integrating technical research, product production and sales, hair care franchise chain store services.
Franchise advantages: chains in all regions of the country; Talent training support, professional elite tutor training; Medium-term operation support, network promotion, marketing promotion, publicity and reporting support.
7, Xue Zhongtang head sanatorium.
Xue Zhong Tang Tou Sanatorium is a brand founded in 2015 with more than 100 employees and more than 600 franchise stores. In the past 5 years of development, Xue Zhong Tang Tou Hair Salarium has helped many people with hair problems to solve their hair problems. They massage the scalp and take care of the hair, providing customers with ecological health services. The brand's star rating standard is 100% star, and a star store needs to achieve 3 stars and above.
Franchise advantages: There are more than 600 franchise stores, and the whole store output model can be replicated; The advantages of the product are to massage the scalp, maintain the hair, and reduce the damage to the body.
8, Zhang Guang 101
Beijing Zhangguang 101 Group is a diversified group dominated by traditional Chinese medicine hair growth and skin care products. The main production of the famous baldness expert Mr. Zhao Zhangguang invented Zhangguang 101 series products, with special purpose cosmetics, health care products and drugs three types of hair growth, hair loss, hair care, skin products more than 20 kinds of products, marketing more than 100 countries and regions in the world, 101 series products in the world to establish more than 2,000 consulting service centers, is recognized as a well-known brand of hair growth.
Franchise advantages: 47 years of business precipitation, assist in site selection; Teach in the store; multi-channel marketing promotion; Professional and technical training.
9, Black Mystery.
Founded in 2006, Black Mystery is committed to providing professional hair treatment solutions for people with sub-scalp health such as hair loss and gray hair. After 15 years of precipitation, the brand has more than 700 offline stores distributed in 180 cities. In 2019, Black Mystery was upgraded to "Black Mystery", and Zhao Yazhi was invited to endorse it, and is committed to providing more professional hair care solutions for people with sub-scalp health such as hair loss and gray hair.
Joining advantages: Zhao Yazhi endorsement; national drainage; military garrisons; Mini Program drainage.
10, the first life.
Tousheng focuses on scalp care, and its products are mainly aimed at scalp problems, such as dandruff, itching, hair loss, etc., through Chinese herbal formulas and scientific and technological means, to provide consumers with effective solutions. Shousheng has a good market management ability and popularity in the industry, and has won the recognition and attention of many consumers with its unique skills, forming a strong brand scale.
Franchise advantages: unique and flexible service model; Remote diagnosis service, online and offline integrated operation.
The above are the most popular hair therapy brands among investors. Each brand can develop to the present with its own characteristics, some brands have the advantages of small investment, full coverage of the world, earth and people, and some brands have decades of precipitation experience. In short, in addition to understanding the advantages between different hair therapy brands, it is also necessary to see whether you agree with the brand concept. Only by finding a brand that you recognize from the bottom of your heart can you better achieve a win-win situation.