Hello everyone, I'm Qin Chuan.
I am the social animal in the workplace who runs 3 Little Red Book accounts.
It's time for Thursday's Xiaohongshu account dismantling.
Today, let's dismantle a dedicated advertising account and make money by sending skin care product ads.
01.Accurate account positioning
Let's take a look at the following ** first.
This blogger posted the first note on June 1, 2021.
Keep 2 notes a day.
At present, the account has posted 194 notes and received 7 likes00,000, the number of collections 230 thousand.
He is positioned as a skincare blogger, and all his notes are output around this positioning.
The screen of the account is full of skin care product advertisements, and it should be a corporate operation depending on the account situation.
02.The cover of the note is uniform
Let's take a look at the blogger's cover page, each cover page is basically unified.
Close-up of the skincare product**, plus a description of the effects of use.
The blogger doesn't even have an account profile, so he should be a special grass blogger.
Such precise positioning is easy to attract the attention of those who have product needs in this area.
So, to make a Xiaohongshu account, you must determine what kind of account you want to make? How do you want to make money? Who do you want to make money?
03.Emphasize the effectiveness of your use
Let's analyze one of the blogger's highly praised notes.
The title of the note is "Promoting the New Miracle of Whitening Essence!" The dark face is finally white.
The blogger said his actual situation at the beginning, born with yellow and black skin + 10,000 years of staying up late, sun protection is not in place, and there are many spots.
I've used a lot of other products as well, but it didn't seem to work, so I used this whitening serum in a desperate time.
By talking about your own practical problems, you can bring in the problems encountered in the reader's life.
Next, the blogger carefully introduced the ingredients of this whitening serum, which are some tall names that ordinary people can't understand.
Then, the blogger elaborated on the texture of the product, which is not only easy to push away, absorb, but also comfortable to feel.
Finally, it highlights how good the results of this product are.
This should be dedicated to business copywriting.
I personally feel like it's not a real blogger running it.
Write at the end
In the past few days, based on my experience in finding popular notes and benchmarking accounts, I have finally determined the positioning and output content of my Xiaohongshu account.
The question of how to make money, who you want to earn, and how to convince others to pay for it.
Next, according to the positioning of the account, constantly output notes to strengthen your personality.
After fumbling for a few months, now I have touched the door of Xiaohongshu, as for whether we can get in, let's wait and see.