The account matrix refers to the fact that a company has multiple Xiaohongshu accounts, and the account matrix of different companies has different goals. For companies specializing in Xiaohongshu marketing, the Xiaohongshu account matrix is actually used to cultivate the company's own professional and active users. For the brand, the Xiaohongshu account matrix can save the promotion cost of influencers on the one hand, and cultivate loyal users of the brand on the other handHelp brands increase** or respond to negative reviews. Account types are generally divided into four categories: brand accounts, personality accounts, talent accounts, and drainage accounts, and different types of accounts have different roles.
The brand account is first of all a blue V account certified by Xiaohongshu, and the positioning can only publish and promote brand style related and brand activities, such as new product launches, or new course research and development, new book publishing, etc., and do not post content that is not related to the company. 
The person number creates a personal IP image that conforms to the company's image, which can create the image of an executive, operator, customer service, programmer, teacher, entrepreneur, etc. For example: a teacher at Brest Business School. 
The talent account refers to cultivating industry-related talents, such as beauty brands, who can cultivate bloggers in fashion, skin care, and beauty types; Education cultivates bloggers in disciplines, workplaces, graduate school entrance examinations, academic qualifications, etc. For example: a workplace psychology teacher.
The diversion account refers to the Xiaohongshu account that is active in the comment area and helps the private message to drain traffic to the private domain or its own platform
It should be noted here that the number of each positioning account and the time cost of operation need to be considered, and whether to do 10 or 20 at a time depends on the actual company situation. 
The manpower and material resources to be prepared before making a matrix account need to be determined, and the details are as follows:
The first is the preparation of the equipment, which requires 1-2 mobile phones that have not registered with Xiaohongshu, and the configuration of the mobile phone is as high as possible, especially the memory is larger, the processor is faster, and it is recommended to be a mobile phone of more than 1000 yuan. The second is to prepare a computer that has not registered with the National Little Red Book, and the configuration also requires a larger CPU and faster content, preferably with a separate display. 
Finally, it is personnel preparation, 1-2 people in the early stage must have experience in Xiaohongshu operation, and 3-5 people in the middle and late stage of the operation team, and the actual situation can be according to the company's requirements. 
Xiaohongshu's algorithm is relatively accurate, so the traffic users are relatively good, and a maximum of 5 people is enough. 
After preparing the manpower and equipment, the next step is the practical process, and at this stage, it needs to be noted that SOP needs to be prepared from registration to posting.
First of all, it should be noted that when registering an account, one machine and one number are registered normally with 4G, and 5G traffic should not be used for WiFi in the early stage according to the number of registered accounts according to the number of registered accounts, at least 2 accounts, and an account is registered with *** and QQ numbers as a drainage number.
Secondly, pay attention to the packaging of personal information, what type of fans you want to be packaged as an industry benchmark, especially emphasizing that the brand number is directly the brand name or abbreviation, do not write *** number, etc. will be restricted.
The third is that the overall settings of the account such as avatar, name, Xiaohongshu number, gender, region, school, birthday, personality signature, etc. need to be designed, as shown in the figure.
The fourth is how to maintain a matrix account, which requires normal daily operation SOP as shown in the figure.
Some of the main considerations are to be as real as possible.
Fifth, we should pay attention to what industry KOLs and KOCs need on a daily and weekly basis, as shown in the figure.
Fifth, we should pay attention to what industry KOLs and KOCs need on a daily and weekly basis, as shown in the figure.
The seventh is the cooperation between the various accounts.