The Spring Festival holiday in 2024 has just ended, and all kinds of news about China's auto market are flying all over the sky. 
On February 18, He Xiaopeng, CEO of Xpeng Motors, announced in an internal letter that Xpeng Motors' 2024 performance targets, product planning and other information, and also mentioned that in 2024, R&D investment in "AI technology with intelligent driving as the core" will be 3.5 billion yuan, and about 30 new products or facelifts will be planned in the next three years. 
Immediately afterwards, BYD launched the Qin PLUS and Destroyer 05 Glory Edition models, and the official guide price dropped to 7980,000 yuan, realizing the market segment of less than 100,000 yuan, "electricity is lower than oil", and many car companies immediately followed. At an internal meeting, Hi-Hop Automobile announced that it would suspend production for six months from February 18. According to insiders, the wages of employees before February 18 will be paid as usual, and the employees who remain in Gaohe Automobile before March 15 will only be paid basic salary; After March 15, employees will only be paid their Shanghai basic salary. Previously, Gaohe Automobile announced the postponement of the payment of January wages, the cancellation of the year-end bonus and the salary reduction of all employees. 
The good news and bad news are intertwined, making the competition situation in China's auto market in 2024 somewhat complicated, some people are starting to fall behind, it has reached the point of life and death, and some people are setting off bigger waves. The competition between car companies is becoming more and more brutal, and the knockout competition will be further deepened. The main tasks of the new energy vehicle market in 2024 are: ** competition is more direct, product benchmarking is more specific, and market differentiation is more obvious. Price reductions are more straightforward, and everything has a foreshadowing. Wang Chuanfu said at the Guangdong Provincial High-quality Development Conference: "At present, the transformation of the automobile industry has entered the deep water area, the electrification transformation continues to drive in the fast lane, the intelligent transformation has begun to shift gears and speed up, and the development of new energy vehicles will only run faster and faster, and will not give us the opportunity to stop, slow down, and take a breath." ”
Everyone knows that the current development trend of new energy vehicles has become a prairie fire, and it is normal for Wang Chuanfu to make such a statement at such a meeting, and there is no special concern. No one thought that the listener was unintentional, but the speaker was intentional. As soon as Wang Chuanfu finished speaking, BYD launched the Qin plus, destroyer 05 glory version model, 7The price of 980,000 yuan directly lifted the table of fuel vehicles within 100,000 yuan. Some people say that BYD is targeting joint venture fuel vehicles, because the sales of Sylphy, Lavida and other models in 2023 will be more than 300,000 units, and the sales scale is still quite a lot. In fact, BYD is an indiscriminate strike. The joint venture brand is just a strategy to win the "hearts and minds of the people". Li Yunfei, general manager of the brand and public relations department of BYD Group, said that thanks to BYD's large-scale effect and the advantages of the whole industry chain, BYD's plug-in hybrid can be lower than that of fuel vehicles of the same level. At the same time, he said that this move will completely open the decisive battle with fuel vehicles, "Next, who will buy fuel vehicles." "The market segment within 100,000 is so important, mainly because, subject to the reason of income, the consumer group who pays attention to this range is still the majority, their budget is relatively limited, more concerned about energy consumption, and they are also very sensitive to the market. 
Other Chinese NEV brands have apparently taken notice. As a result, we see that Geely, Chang'an, Wuling, and Nezha are also actively following up. SAIC-GM-Wuling announced that the price of the 150km advanced version of its Wuling Starlight plug-in hybrid model will be increased from 10580,000 yuan was adjusted to 9The "glory price" of 980,000 yuan has hit ** to less than 100,000 yuan; Changan Qiyuan announced its A05, limited to 7From 890,000 yuan; Nezha Automobile announced that the price of all products will drop by up to 220,000 yuan, the price is 9980,000. Another point is that it cannot be said that the industry boss has obvious advantages, and the chasers should be willing to bow down. Market competition is full of uncertainties, how can there be opportunities without competition? Give it a go, and turn your bike into a motorcycle. Although some brands are destined to be in this knockout game, for consumers, this is the happiest moment. Because, whether it is the industry leader or a non-head brand, only when everyone competes and actively participates in the competition, can the industry develop rapidly, rather than squeezing toothpaste like the joint venture brand before. The most important thing is that consumers can enjoy a higher level of space and experience for the same amount of money. Regardless of the consideration, due to the competitive situation in 2024, all new energy vehicle companies can only continue to reduce costs and increase efficiency, and actively embrace competition. The products are also more abundant, of course, the first battle is not the whole of the competition in the car market. The competition between various new energy brands will also be carried out in product richness. To a large extent, ** and products go hand in hand. We can imagine that if a model only looks at the best and does not look at the performance of the model in terms of space, configuration and power, it is destined not to be long-term. Therefore, in the case of the continuous war, the performance of the model products will also determine whether the brand can go long-term. 
From the perspective of the future planning of various car companies, the richness of new energy vehicles will be further improved in 2024. According to He Xiaopeng, in the next three years, Xpeng Motors will launch 30 new cars or facelifts. In 2024, a new car will be released on the 300,000 yuan level and the 150,000 yuan level platform to fill the gap in the 100,000-400,000** range; In 2024, Li Auto will also intensively release new products. It is understood that in March this year, ** Ideal L7 L8 L9 will be listed, Ideal L6 and Ideal MEGA will also be listed in the first half of the year, and there will be 3 pure electric models in the second half of the year. BYD plans to release more than 10 new cars, including pickup trucks, RVs, coupes, etc., basically covering all subdivisions of passenger cars. The BYD Qin L will be equipped with the all-new 5The 0 DM hybrid system, followed by the Dolphin and Seagull, will also be equipped with this system. The Geely Galaxy brand plans to launch three new energy products this year, including a hybrid model and two pure electric models. This year, the Haval brand Dragon series will add differentiated new models, consolidate the sales scale of the fuel market base through the H6 Guochao and the new generation of big dogs, and restart the H5 model. Changan Automobile's actions this year are not small, the world's first extended-range pickup Changan Hunter will start delivery in the first quarter; Deep Blue hard SUV G318 was officially launched in the second quarter, and in the third quarter, AVATAR's second SUV E15, Deep Blue C857, and Changan Kaicheng G393 will be officially unveiled; In the fourth quarter, the new automobile CD701 and Changan Qiyuan C798 will join the product camp. It is not difficult to find that in the new energy vehicle market, the horn of the new car relay race has been sounded. 
For car companies, whether it is high or low, or brand performance, if there is no complete product matrix to carry it, it will become a bubble. Let's do an extension here, in 2024, the first battle is just a basic operation for car companies, and the competition has spread to all levels, such as products, technology, marketing, ** chain, etc., in order not to fall behind, in order to be able to persist until the end, each car company can only try to make up for the shortcomings and increase their ability to resist pressure in order to stand firm in the knockout round. People still say the same thing when they evaluate cars, not all brands can win the knockout round, and there will always be people left behind. Everyone should be mentally prepared to deal with cutthroat competition. For those car companies that have fallen behind or even fallen into crisis, making up classes, saving themselves, and surviving will be the top priorities. The uncertainty lies in whether the self-help measures of the lagging car companies will be effective. In 2024, time is running out for them. **10,000 Fans Incentive Plan