Jimu News Chief Reporter Zhang Cong.
How will the CCTV Spring Festival Gala perform in the Year of the Dragon in 2024? According to the news released by CCTV Literature and Art at 16:33 on the 10th, as of 2 a.m. on February 10, the 2024 ** TV Broadcasting Station Spring Festival Gala has reached a total of 14.2 billion people, an increase of 29% over last year, of which the scale of young users aged 15-44 accounts for 5159%, setting a new record in terms of the number of viewers and transmissions.
On the TV side, the Spring Festival Gala reached a total of 75 live ratings in the national TV market61%。Among them, the total viewership share of the main station's broadcast channel is 4606%, a new high in the past 9 years; The general channel (CCTV-1) has a rating share of 3084%, a new high in the past 11 years.
watched the Spring Festival Gala on full screen, and the number of real-time live broadcast viewers and broadcasters on the new domestic terminal set a new record. As of 8 o'clock on February 10, the number of new ** live broadcast users of the Spring Festival Gala reached 79.5 billion people, and the number of live broadcasts on the new ** end is 168.9 billion, an increase of 15 percent over last year13%。"Vertical screen to watch the Spring Festival Gala" live broadcast** volume 42.3 billion, an increase of 48 from last year14%, a new high for 3 consecutive years. Spring Festival Gala related**on-demand** volume 436.3 billion, an increase of 1819%。The total number of interactions in the Spring Festival Gala cooperation projects reached 5532.1 billion times.
Of course, what is more intuitive is that during the live broadcast, topics related to the "Spring Festival Gala" continued to dominate the list. CCTV literature and art news shows that the number of discussions on social ** topics in the "Spring Festival Gala" reached 2677.7 billion, an increase of 49 percent over last year76%。1072 topics related to the Spring Festival Gala took turns to occupy the hot search list of various platforms, and 50 topics topped the hot list.
Jimu News reporter noticed that this year's Spring Festival Gala's dance programs, branch venue program settings, and creative programs with unique Chinese characteristics have been praised by netizens.
On the 10th, Yu Lei, the chief director of the 2024 CCTV Spring Festival Gala in the Year of the Dragon, mentioned in an interview that Sa Beining's "hanging" is actually the biggest charm of the Spring Festival Gala, "There will be a lot of small accidents at the live broadcast party, these accidents are harmless, but they are the most vivid part of the Spring Festival Gala stage." She mentioned that in fact, "the Spring Festival Gala cares about everyone very much", "We have been listening to everyone's voices, we especially want everyone to know that we have heard, and we are trying to accompany everyone to be happy and laugh." ”
*From CCTV Literature and Art***
*: Jimu News).
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