**: Xingyue said financial report
WM Motor, out of business! Gaohe Automobile, stop work and stop production! Nezha Automobile, the year-end bonus was delayed ......At present, China's new energy vehicle market is in a hot battle after several battles, some car companies are trembling in the flames of war, while others are welcoming the dawn of victory.
A while ago, many ideal employees "blew up" and got a year-end red envelope of up to 8 months' salary. In addition, as of February 7, 2024, according to the voting results of more than 600 people in the Maimai community, in addition to more than 400 people who have not yet "drawn", nearly 100 people have voted to get the year-end bonus for 5 months or more.
In this regard, Li Xiang, founder and CEO of Li Auto, responded on Weibo that in 2023, more bonuses will be given if the goal is exceeded, and less bonuses will be given if the goal is not achieved in 2022, so that the rewards and punishments are clear.
From this point of view, although the real life of many friends is very "skinny", the "ideal" financial report "ideal" should be realized very full.
On February 26, Li Auto announced its financial results for the fourth quarter and full year of 2023.
According to the financial report, Li Auto's Q4 revenue in 2023 will be 417300 million yuan, a year-on-year increase of 1364%；For the whole year of 2023, Li Auto will achieve revenue of 1238500 million yuan, a year-on-year increase of 1735%, becoming the first new power car company in China with annual revenue exceeding 100 billion yuan; The net profit was as high as 118100 million yuan, it is the third new energy vehicle company in the world to achieve profitability after Tesla and BYD.
At the same time, Li Auto's cash flow is also very healthy. According to the financial report, Li Auto's net cash from operating activities in 2023 will be 506900 million yuan, up from 73 in 2022800 million yuan, an increase of 5869%；Free cash flow for 2023 is 441900 million yuan, up from 22 in 2022500 million yuan, an increase of 18618%；As of the end of 2023, Li Auto's cash reserves reached 1,036700 million yuan.
There is no doubt that 2023 is the highlight of the ideal, and even Li Xiang, the founder and CEO of Li Auto, said that 2023 achieved the best financial performance in history.
Affected by the financial report, Li Auto's financial report soared by 18% on the day of its release, and its market value reached $43.9 billion, which is more than twice the combined market value of Weilai and Xiaopeng in the former "Wei Xiaoli".
The realization of high revenue is naturally due to the company's stable high sales volume. According to the financial report, the sales of Li Auto are still firmly in the first place among the new forces.
Data shows that in the whole year of 2023, Ideal will deliver a total of 37 new cars60,000 units, up from 13 in 202230,000 units nearly tripled, a year-on-year increase of 1822%；On a quarterly basis, the ideal four quarters of 2023 will deliver 5 new cars20,000 units, 860,000 units, 105 cars and 1310,000 units.
At the same time, a healthy and positive gross profit margin is crucial to the stable development of car companies. Li Xiang, founder and CEO of Li Auto, also revealed in an interview: "20% gross profit margin is the threshold for the healthy development of the enterprise. He also said: "Any plan made by car companies should be a cycle of more than five years, and (healthy) gross profit margin is the key point in this." ”
According to the data, Li Auto's gross profit margin in the quarter of 2023 will continue to increase, and the four quarters will be5%；For the full year of 2023, the gross profit margin reached 222%, more than Tesla's 182%。
The maintenance of high gross profit margin allows Ideal to stand out in the battle of "price for volume" of new energy vehicles.
In 2023, the battle of "price for volume" of car companies will last for almost a whole year. In such an environment, Li Auto can still make amazing achievements. It is reported that Li Auto will deliver a total of 376,030 cars with a price of more than 300,000 yuan in 2023, a year-on-year increase of 1822%。
Selling a car to earn 30,000, in the current Chinese new energy vehicle market can be said to be dazzling profits, the last one to do it, may only be Tesla.
Behind the sales volume and high profitability is the wisdom of the company's strategic focus. It is reported that at present, L7, L8, L9 and the discontinued ideal ONE are all nesting dolls of the L series, constituting nearly 400,000 sales of the company. Among them, L7 is the only incremental model of Ideal in 2023, while other car companies have touted vehicle-machine collaboration and intelligent driving, while Ideal has less publicity.
Concentrating on doing a good job of "making explosive cars" has improved the ideal customer viscosity and operational efficiency. Some industry insiders said that nesting dolls, that is, repeated marketing of the same type of target customer group, repeated bombardment of the same market segment, repeated use of the same production platform and the same batch of parts, the operating efficiency is the highest.
In last year's third quarter report, we are still observing the impact that several "far ahead" cars may have on the ideal, and now it seems that the impact is limited.
The strength is here, and the ideal has the confidence to say that it will not launch models below 200,000 in the next 5 years. It means that we don't do anything to spend money to earn money, and we have drawn a big pie for ourselves: 800,000 cars will be sold in 2024. You must know that this is a full 200,000 units higher than the target of 600,000 units set by "Far Ahead"! Can you do it? Let's take a look at the ideal speed.