**: Eye Entertainment.
Starting in 2022, it has become customary for dramas to explode at the beginning of the year.
Much depends on the circumstances at the time. Due to the epidemic, more users choose to entertain at home, and dramas have become the best entertainment consumer products for family and friends.
Excellent dramas have spread quickly with the common recognition of many people.
And because of this,Most of the popular dramas at the beginning of 2022 and 2023 indicate the direction and theme of the dramas that will be popular in the following year.
For example, in 2022, "The Beginning" will be a big hit, and the infinite flow of novelty will enter the audience's field of vision, and in the following year, "diversification" and "anti-routine" have become the popular passwords of dramas, and "Qingqing Daily" and "Canglan Jue" have broken the inherent template of costume romance dramas and Xianxia dramas to achieve the top stream; "The World" and "The Wind Blows in the Summer" are popular period dramas from the new perspective; "Crime Hunting Guide" and "Sanyue Has a New Job" have risen to prominence, focusing on special professions, the former investigating from the perspective of a "simulated portraitist", and the latter focusing on the daily life of the funeral industry.
And in 2023, after "Hurricane", it will undoubtedly open the first year of realism and crime themes, and male audiences will enter, and since then, "The Long Season" and "The Year of Fire" have come one after another, and Tencent** and Youku have chosen to "break the problem" with crime themes, and launched "X Theater" and "Boutique Pioneer Short Plays" to complete the theatricalization of the platform.
But here it isIn 2024, there will be only reproductions, no explosive dramas
Infinite Stream: Without "The Beginning" and "Ice Hunting", it is difficult to soar
On January 16, Mango TV opened the exclusive premiere of the self-made suspense adventure drama "19th Floor" at a similar time when "The Beginning" was broadcast.
The play was completed in August 2022Judging from the filming time, it is almost the team that was planned to be formed after the fire of "The Beginning".
From the perspective of project elements alone, "19 Floors" is more attractive than "The Beginning". The drama is adapted from the best-selling ** "The Nineteenth Floor of Hell". The author, Cai Jun, has held the highest best-selling record of Chinese suspense for 9 consecutive years.
One of the most important features of the story is that it is full of traditional Chinese elements.
And this has also become the biggest promotional selling point in the early stage of the series. Strange villages, villagers sewn out of leather, staring at you ...... with eyes without the whites of their eyesThis glimpse created a fire for the short promotional of the series.
So inIn 2022, "The Beginning" will be successfully verified "Infinite Stream" + "Chinese Horror" successfully verified in domestic stand-alone + "Game Fighting Wisdom" in Japan next door, including "Alice in the Dying Country".What is the fused work?
It's a failure. "Chinese-style horror" has become a stereotype of traditional folklore, and "game fighting wit" has finally become a friendship storm after reducing intelligence.
Douban netizens commented: "Even if you can't shoot Silent Hill, at least you can shoot it as a Ming detective, but it turned out to be a secret escape with the lights on." ”
The texture is not as good as variety shows.
The same problem arose with Ice Hunting.
This drama was filmed before Zhang Songwen starred in "Hurricane", which is also a crime theme, Zhang Songwen also plays the villain of the black boss, and Tencent**, who bought the treasure early, was naturally also scheduled to be screened at the beginning of the year.
According to Maoyan data, "Ice Hunting" has been occupying the top three on the popularity list of Maoyan dramas since its premiere on February 21.
But the ** center gradually shifted from Zhang Songwen to another protagonist, Yao Anna.
Yao Anna's acting competition quickly became popular on Douyin, and the action of "raising a gun after rushing into the house and looking up and down, left and right" was imitated by every ordinary amateur, with the text "I feel, I can do it".
You must know that the last time the film and television scene that could trigger the imitation of all the staff in this way was Wang Chuanjun worshipping Buddha in "All or Nothing".
The identities of drug dealers and police officers in the play of "Ice Hunting" are gradually blurred in the carnival of the audience outside the playIt has become a big contrast between the acting skills of "Xiaomi spokesperson" and "Huawei's second princess".
The most important plot discussion was absent in this process.
Such a result is not unexpected. To be fair, compared with Yao Anna's casting, the script of "Ice Hunting" has greater congenital problems.
In Gao Qunshu's response on the 22nd, it can be found that the first draft of the script of "Ice Hunting" was written by a legal reporter who had not learned to write a script before, and then found a young director to forcibly join a police line, that is, the reckless female policeman played by Yao Anna.
In the end, as expected, the script was submitted to major platforms"The scripts are not good enough".
Therefore, I am ready to find a non-professional actor to shoot one"Low-cost account-sharing drama".
In the middle, the only surprise is that an actor named Zhang Songwen likes this villain role and takes the initiative to play it. The unexpected thing in the accident is that the actor named Zhang Songwen later became popular because he played a role with a similar personality.
This led to this "low-cost account-sharing drama", which was originally not qualified to talk to the platform, became a hit at the beginning of the year.
Zhang Songwen's reading scene of the same style was placed in the promotional materials as stills
The reason for the failure of the reproduction of the previous work in the two works is clear and clear: the genre is right, and the quality has not kept up.
A similar encounter also happened on Youku, and its "Tang Di Gong Case" also took the route of "costume suspense", with a current score of 61, far less than the original script "Under the Prosperous City".
Compared with the failed genre to follow the trend, the performance of works in the comfort zone of various platforms in February was still stable. Such as iQiyi's period drama "South to North", and Tencent's ** urban romance drama "In the Blizzard".
This reminds us of one point:Although at present, various platforms are still trying to "high-quality" and "diversified" content, under the influence of the normalized advantageous content of the ** platform for many years, the audience has obvious likes and dislikes for different themes.
This is especially evident in solo dramas, after all, it is the platform members who watch the drama, and both the ** and the rating are determined by the members of the platform.
One of the most representative is Mango TV's "Happy Parents Group". Mango TV, which has always been good at variety shows and weaker than dramas, has achieved a first-class counterattack in "Happy Parents Group".
According to Maoyan data, the show only ranked 25th in popularity on the whole network on the day of its premiere, and gradually entered the top ten and then the top five.
In terms of content, the play is mainly from the perspective of female parents, mainly focusing on livelihood disputes such as parents' shortcomings and children's learning, which is in line with the theme bonus area created by Mango TV's huge female members and many life stream variety shows.
Under the dominant area, the male audience has become the gold panning area of the platform
However, if there is no hit drama, it does not mean that there is no annual advantageous theme.
At the moment when the platform advantage area has been clear, it accounts for a small proportion and has a faint rise last yearMale audiences have become the key gold panning area of the ** platform.
Among the February episodes, dramas with themes such as crime, realism and period dramas that take into account the preferences of male audiences are still at the top of the hot list.
Looking at the 2024 film list to be broadcast on various platforms, there is a rich reserve of content for men.
In the most representative field of male frequency online literature, there are many male frequency masterpieces that bloom at many points. In terms of sequels, "Celebrating More Than Years 2" and "Douluo Dalu 2" are back, and "Covering the Sky" and "Zichuan", which have been filmed, have been included in the list to be broadcast, and "Da Feng Da Changren" and "The Legend of Mortal Immortals", which have just been filmed in 2023, are also in the ranks to be broadcast.
It should be noted that although the male frequency online article has been adapted before, when it comes to the drama reform, it was once turned to the development of female audiences, such as the original male frequency online article "Son-in-law", which had multiple heroines (harem), was implanted into the "Male Virtue Academy" by the magic change. In 2024, many project teams said before the start of filming that they would invite the original author to guide and create a cool drama for men and women.
In addition to the themes of ancient costumes and cultivating immortals, the adaptation of male frequency online texts has also entered "diversification". "System Text" "Operation Live Room", starring Zhang Binbin, workplace + system; Through the future, "The Nomenclature of the Night", if you follow the original book, there will be rare "cyber" elements in domestic film and television dramas; and the top infinite stream of wisdom ** "Ten Days of End", which has been included in the film list of Ningmeng Pictures.
If you follow the original book, I seem to hear the "recall" of the hit.
In 2024, the comic reform will also enter the high ground, in addition to the second season of the popular "Under the Alien" last year, other platforms other than Youku have followed up the theme of the comic reform, such as iQiyi's currently airing "Dali Temple Shaoqing Tour", followed by "Wu Gengji of Flames".
The sci-fi theme keyword "Liu Cixin", "Ball Lightning" and "Sea of Dreams" are ready to be broadcast; The historical suspense theme keyword "Ma Boyong", "The Lychee of Chang'an" and "Two Beijing Fifteen Days" are on the way. In addition, the sequel to "Tang Dynasty Legends", "Tang Dynasty Legends: Westward Journey", and the famous domestic reasoning IP "Qingming Riverside Map Password" are also highly anticipated by the audience.
"Martial arts" has become the core password to attract male audiences, and Tencent** concentrated on creating "Jin Yong's Martial Arts World", inviting Xu Bing, Deng Ke, Cao Dun, Zang Xichuan, and Yang Lei to direct five short dramas respectively: "East Evil and West Poison", "Southern Emperor and Northern Beggar", "Huashan on Sword", "Nine Yin True Scripture" and "Iron Blood Dan Heart". More platforms have chosen to use martial arts works written by female writers to remake them, trying to protect women and men, including the work "Water Dragon Yin" by Teng Ping, the author of the hit drama "Lotus Tower", and the work "Ten Years of Night Rain in the Rivers and Lakes", which the author of "Know" cares about.
In addition to the popular "Ice Hunting", the crime-themed dramas are also worth looking forward to the anti-corruption drama "Annihilation" under the IP of "Liang Xiaosheng" and the anti-crime drama "Snow Without a Trace" directed by Lu Chuan.
From "diversity" in 2022 to "realistic themes" and "crime themes" in 2023,The weight of male audiences has become more and more apparent in the changes in the popularity of drama genres, and has gradually come to the front of the stage, becoming a new increment that users of the long-term ** platform urgently need to strive for.
This new change in 2024 is not only the migration of male audiences, but also a new exploration of the types of dramas that women love.