The OPPO App Store has a huge user base, with more than 13 million users searching here every day. A whopping 44% of store owners use search. The average amount of distribution generated per search user is 115 times. In the search scenario of a store, there are two main pages involved: the search association page and the search results page. The main reason for the difference in the style of the two pages is the difference in user interaction behavior in the two scenarios.
On the prediction page, the user interaction is relatively short, and once the resource is clicked, it will jump to another page. On the search results page, users can install the app directly and instantly**. Users can also click and ** multiple resources at the same time. In terms of display styles, the store offers a variety of options, including regular styles, one large picture, two large pictures, horizontal three pictures, vertical three pictures, and **, etc.
1. Search advertising methods
1. The core of search advertising - keywords
Search ads are ads that users actively search for, and because they are actively searched, the traffic is more accurate and of higher quality.
Keyword = query, that is, the information content entered by the user in the search box, the system through the understanding and processing of the query semantics, and finally display the advertisement.
Query is the most direct behavioral feature that the system obtains from users, so in search scenarios, it will directly affect the display of ads. The granular management of query terms is very important for advertisers who run searches.
2. Effect advertising - cpd&ocpd
OCPD offers an automated bid strategy that automatically bids based on the expected CPA provided by advertisers to help clients get more conversions within their budgets.
In the CPD method, there is only one bidding operation and is delivered against a single target.
In the OCPD method, there are multiple bidding operations, and you can choose to perform two-tier bidding for shallow and deep targets.
Single-target OCPX types include: OCPX Postback Activation, OCPX Registration, OCPX Application Payment, OCPX Activation, OCPX Application Credit, OCPX Game Payment, and OCPX Game Registration.
Shallow conversion types include: OCPX Postback Activation, OCPX Game Registration, OCPX Game Paid, OCPX Game Registration, OCPX Registration, and OCPX Postback Activation.
The types of deep conversions include: OCPX postback retention, OCPX game payment, OCPX game payment ROI1, OCPX application payment rate, and OCPX callback retention rate.
3. Contract Advertising - CPT
The product is designed for strong insertion intervention logic, and the priority is greater than that of other types of advertisingIdeas include: one large picture, two small pictures, three small pictures, direct service, pure list. Contract ads are individual** for each keyword.
The above is the content shared by Juxuan Network about the introduction and delivery methods of OPPO store search advertising, OPPO App Store has various search advertising methods, whether it is effect advertising or contract advertising, it has its unique advantages and application scenarios. Through reasonable selection and optimization of advertising methods, combined with keyword management and bidding strategy adjustment, advertisers can achieve better marketing results in the OPPO App Store, enhance brand awareness and user conversion rate. If you want to know more about itOPPO adsWelcome to comment here!