There are many brands in the baking industry, and each brand has more or less stores, which are large and small, profitable and hard-working. Many business owners I have contacted are all concerned about the improvement of store sales, so I plan to improve sales from several different angles, and maybe I can bring you some ideas. Today, I will first talk about the improvement of sales in bakery stores from the perspective of brands.
From a brand perspective, it sounds lofty, but how do you do it in practice? I will talk about how to combine it with reality from several key factors of the brand, so that the store sales improvement plan can really be implemented.
First of all, it is necessary to have a clear understanding of the target market, and to put it bluntly, it is necessary to understand the consumption characteristics and preferences of the customer group in the store. Consumption characteristics refer to the customer's spending ability and habits, corresponding to the store's pricing strategy, ** method and even determine the business hours. Consumer preference refers to the basis of customer demand, corresponding to the store's product taste, production time and even store decoration style. If you understand these, you will know how to operate the store's products, service methods and basic operation methods, and cater to the market is the right choice, so as to help improve store sales.
The brand is used to bend itself and other competitors, so understanding the competitors and determining their unique advantages compared with competitors is the core competitiveness of the brand. How to do a good job in product characteristics, service quality, innovation ability, brand reputation, etc., is a necessary internal skill for sales promotion. If you don't practice internal skills, you just want to do some superficial articles, which seem to have short-term effects, and I call this way drinking to quench your thirst, which will sacrifice long-term interests in the future. Only by practicing internal skills can we continue to improve the sales capacity of stores.
Brands, like people, also have their own unique values, and brand values are not vague, but are embodied by brand culture and brand image. The brand culture is mainly reflected in the work attitude of the store staff, how the staff treats customers, how they treat product quality, and how they treat the details of their work, which all reflect the brand culture. The brand image is mainly reflected in the overall presentation of the store, including the store decoration style, signboard VI, publicity posters, product packaging and even employee image, etc., every flaw in these aspects will damage the corporate brand. Through the specific operation of each store corresponding to the brand values, it can establish emotional resonance with the target market and enhance brand recognition and loyalty.
Finally, when it comes to brand experience, brand positioning is not only reflected in the brand's rhetoric and publicity, but more importantly, in the actual experience of consumers. Brands need to create a brand experience that is consistent with positioning through product design, service quality, brand image, etc. However, if the content carefully designed by the enterprise is not correctly used and implemented in the store, it is not only a waste of resources, but also difficult to help the store sales increase. Only under the premise of basic design, improve store execution, through continuous inspection and correction, can we really make the brand experience truly felt by customers, thus improving the sales of the store.
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What I am talking about is just the tip of the iceberg of the brand, finding its own unique position in the highly competitive market, and establishing a close connection with the target consumers, through the effective implementation of the store's work, in order to truly solve the problem of market sales from the perspective of the brand.