One of the effective ways to improve store sales is to suggest sales to customers, suggest sales is not simply to introduce the product to customers, but need certain skills to achieve effective suggest sales, and these work skills need to train the store's shopping guides, only the shopping guides have done it, and the role of suggest sales on sales promotion can be reflected. Today I will briefly talk about those tips and methods.
Training, only if the shopping guides do it, then the role of suggested sales on sales promotion can be reflected. Today I will briefly talk about those tips and methods.
The first must be to truly understand the needs of customers, need to interact with customers, through inquiry or observation, to obtain more information about customer needs, understand their taste preferences, eating habits, activities and other information, so as to make targeted suggestions, and targeted suggestions will be easier for customers to accept. Once you know this, you can use the following tips to make effective suggested sales to customers.
Shopping guides should not only have a detailed understanding of the various bakery products sold, including ingredients, taste, characteristics, etc., but also should master the hot selling points and applicable occasions of each product, because basic product knowledge can make customers have a basic understanding of the product, and the applicable scenarios of each product can make customers have situational associations and generate desire to buy.
The tasting experience is also a great way for shopping guides to make effective suggested sales, by allowing customers to try the products in the store, allowing customers to experience the texture and taste of the products firsthand, thereby increasing their likelihood of making a purchase.
Shoppers can highlight the unique features and benefits of the product, such as the use of fresh ingredients, handmade, no additives, etc. This helps to increase customer intent to buy.
Depending on the customer's needs and preferences, the shopping guide can also provide personalized recommendations. For example, if a customer likes chocolate, a concierge can recommend products such as chocolate cake or chocolate chip cookies.
Shoppers can provide corresponding suggestions according to customer needs and occasions, so that customers can buy multiple products at once to increase sales.
The shopping guide can introduce customers to the store's limited-time offers and activities at the right time, such as discounts, gifts, etc. This can capture the interest of customers and prompt them to make a purchase decision.
In addition to selling products, shopping guides can also provide customers with baking tips and advice, such as how to preserve products, how to eat them together, etc., which can increase customers' trust and goodwill towards the store, so that they can have trust in the sales.
In short, through the training of some of the above suggested sales skills, the bakery guide can effectively make suggested sales to customers, meet customer needs and improve sales performance. Of course, these techniques do not guarantee that every suggested sale will be successful, but they will be more effective than the random suggested selling.