On February 14, China Literature Group (0772HK) ushered in a good start on the first trading day of the Year of the Dragon in Hong Kong stocks, rising nearly 8% to 22HK$35. On the news side, the box office of the movie "Hot and Hot", jointly produced by Xinli Film and China Literature Film and Television, which is a subsidiary of China Literature Group, exceeded 1.8 billion, temporarily ranking first in the box office of Spring Festival movies.
It is understood that "Hot and Hot" mainly tells the story of how the protagonist Le Ying finds herself and learns to love her own growth and transformation process, from "ten years at home" to "want to win once", the story of the film is very emotionally penetrating, giving people a warm comfort in their hearts. On the day of the film's release, Sony Pictures and Xinli Media officially announced the overseas distribution cooperation of "Hot and Hot". This is also Sony Pictures' first film in Chinese mainland that has purchased global distribution rights without participating in production. Earlier, Sony Pictures won the remake rights of the English version of "Hello, Li Huanying", and this time director Jia Ling's new work once again "went overseas" and was distributed globally, which is not only an affirmation of the quality of the work, but also another leap forward in the influence of Chinese films overseas. Hou Xiaonan, CEO and President of China Literature Group, the producer of Hot and Hot, said, "Good stories are a global language. The universal core of loving oneself and being oneself is the foundation of "Hot and Hot" to be able to transcend cultures and attract global resonance. At present, the Douban score of "Hot and Hot" has increased from 78 points** to 80 points, as the only Douban score ** work in the Spring Festival movie, the overall box office performance of the film in the future is expected.
Hot and Hot is not only the second big-screen work directed and starred by Jia Ling, but also the second film that Jia Ling has collaborated with China Literature Group and its subsidiary Xinli Media. As a cultural industry group deeply engaged in high-quality cultural and entertainment content, China Literature Group has performed well in the Spring Festival in recent years.
In 2021, the Spring Festival movie "Hello, Li Huanying", directed by Jia Ling and produced by Xinli Films, a subsidiary of China Literature, won 54 as a dark horseWith a box office result of 1.3 billion yuan, it became the box office champion of the Spring Festival stalls that year. During the same period, the TV series "Son-in-law" produced by Xinli Media and China Literature Film and Television broke the record of the fastest popularity value of the iQiyi platform to break 10,000 that year, and still maintains the good result of TOP2 in the popularity value of the iQiyi platform.
In the 2022 Spring Festival, "This Killer Is Not Calm", which was jointly produced by Xinli Film and China Literature Film and Television under China Literature Group, relied on the comedy narrative of small people with tears in laughter, and the film scheduling rate counterattacked all the way, and finally won 26The box office performance of 1.6 billion yuan won the runner-up in the box office of the Spring Festival stalls that year. In addition, after the first round of broadcasts of "The World", also produced by Xinli and China Literature Film and Television, it attracted more than 37.1 billion viewers watched, setting a new high in the ratings of CCTV's ** file in the past 8 years, and the Douban score was as high as 84 points, becoming a well-deserved drama of the year.
The continuous succession of popular high-quality products confirms China Literature's position as a blockbuster maker in the field of high-quality entertainment content. In 2024, China Literature's IP and film and television businesses will also usher in a large product cycle. The second season of the TV series "Celebrating More Than Years", "Da Feng Fighting Guards", "Walking with the Phoenix", "Rose Story", the movie "Under the Stranger", "Customs Front" and many other film and television works are expected to be broadcast this year, especially the second season of "Celebrating More Than Years" The number of reservations on the Tencent** platform has exceeded 11 million, breaking the record of the number of reservations for works on the platform, and becoming the most anticipated TV series work in Tencent.
According to the GF** research report, in 2024, a number of blockbuster projects laid out by China Literature Group and its subsidiary Xinli may bring more performance flexibility, and China Literature's proposed acquisition of Tencent Comic to open up the link of online literature and comics and its new business layout in AI, short dramas and other tracks, based on SOTP, the company's reasonable value is estimated to be 40HK$09 shares, maintaining a "** rating.