On February 20, Haidilao International Holdings***hereinafter referred to as "Haidilao", *6862HK) issued a positive profit alert. According to the announcement, as of December 31, 2023, Haidilao's annual revenue from continuing operations is expected to be no less than RMB 4140 billion yuan, with an increase of not less than 333%。
Compared to 16 in 2022With a net profit of 400 million yuan (excluding Tehai International Business), Haidilao's net profit in 2023 will not be less than RMB 440 billion yuan. The increase was mainly attributable to the increase in turnover rate and improvement in operational efficiency of Haidilao restaurants.
Haidilao's performance is gratifying to the market and demonstrates the full recovery of the consumer sector. According to the announcement, due to exchange rate fluctuations, Haidilao recorded a net exchange gain of about RMB 1 in the first half of 2023$9.2 billion and a net exchange loss in the second half of 2023. Excluding the impact of foreign exchange gains and losses, compared with the first half of 2023, Haidilao's net profit in the second half of 2023 is expected to increase by no less than 100%。
Haidilao said in the announcement that the Group's financial results for 2023 are expected to reflect the strong recovery after the new crown epidemic. This compares with the Group's revenue from continuing operations and net profit from continuing operations in 2019 of approximately RMB249., respectively400 million and 25 million600 million yuan (excluding Tehai international business), revenue and net profit in 2023 are expected to increase by no less than 659% and 718%。According to Haidilao, the increase was mainly due to the expansion of Haidilao's restaurant network.
2023 is the "year of consumption boost", and the hot pot economy is also "boiling" in this year. According to the latest data recently released by the National Bureau of Statistics, the national catering revenue in 2023 will be 5,289 billion yuan, an increase of 20 percent year-on-year4%, a record high; The catering revenue of units above designated size was 1,335.6 billion yuan, an increase of 20 percent year-on-year9%。
Pro-consumption policies and the recovery of the tourism market continue to promote the rapid recovery of the catering market, and Haidilao will usher in a peak of dining during many holidays in 2023. Five.
1. The passenger flow of Dragon Boat Festival, Mid-Autumn Festival, National Day and other holidays has increased significantly year-on-year, especially in popular tourist cities. Among them, in the first three days of the May Day holiday, Haidilao received as many as 4% year-on-year in the new popular tourist city of Zibo7 times; The passenger flow during the Dragon Boat Festival holiday increased by more than 40% year-on-year, and some Haidilao stores in popular tourist cities such as Hangzhou, Xiamen, and Changsha turned over more than 9 times a day; During the eight-day holiday from September 29 to October 6, 2023, Haidilao stores received more than 13 million customers, and the average daily customer flow increased by more than 70% compared with the National Day in 2019.
In order to meet the needs of consumers for "taste bud travel", Haidilao stores in different regions have launched new special dishes to provide customers with personalized product experience. For example, the "seafood dregs vinegar pot bottom" launched by Hainan store, the sauerkraut white meat pot bottom in Beijing and Northeast China, the Hu spicy soup in Henan, and the crayfish fried rice in Suzhou area. According to statistics, Haidilao will launch more than 300 new products in 2023.
In 2023, Haidilao will burst out with full innovation vitality from the inside out, and in addition to products, various new formats and fancy services will also "bloom everywhere" across the country, which will be well received by consumers and create many "famous scenes out of the circle".
The "night economy" is particularly popular in summer, and Haidilao has upgraded its night snack products and dining scene this summer, turning Haidilao stores into a good place for late-night gatherings to help boost night food consumption. Haidilao in Shandong, Qingdao, Shanghai and other places set up stalls in the night market, attracting many consumers to stop, and even customers from other places to experience the products on the stalls of the Haidilao night market.
In the first half of last year, concerts across the country were intensively held, which significantly drove the demand for late-night dining. Some Haidilao stores actively use celebrity song lists, support color arrangements and other ideas to create a "second branch venue of the concert" for fans who are still unsatisfied, and the services such as "concert end bus pick-up and drop-off audience" provided by the stores have successfully "gone out of the circle" in social networking, and have been well received by fans and customers, helping the turnover rate to increase steadily.
In November, the clerk of the Qingzhou store in Shandong Province unexpectedly became popular when he performed "Subject 3" for customers, and Haidilao was once again "out of the circle" because of fancy service. Boosted by Haidilao's stores across the country, "Subject 3" has become a cultural scene of national interaction in the winter of 2023, and even appeared on the world stage, becoming a unique cultural output.
In addition, the frozen roses that started from the Taiyuan store, the hair washing service that started from the Wuxi store, and the yarn experience that started from the Hangzhou store are all loved by consumers. Campus stores, camping shops, beef workshop theme stores and mutton workshop theme stores also allow consumers to enjoy Haidilao services while getting a fresh and personalized experience.
In addition to the store side, Haidilao community operation starts from user insight, uses the company's own innovation mechanism and management system to create new delivery supply in product setting, scene creation, personalized service and other aspects, forming a business matrix of "Haidilao Happy Banquet", "Haidilao Hot Pot Delivery" and "Haidilao Rice Hot Pot Dishes". With the business innovation of Haidilao community operation, the concept of "Haidilao anytime, anywhere" continues to cross borders.
According to the 2023 China Food and Beverage Consumption Trends Report, satiety and taste are no longer the only needs of the new generation of diners, and catering + experience will be able to better meet consumers. In order to create a more diversified consumption experience for consumers, Haidilao has delegated the authority to put products on and off the shelves since the beginning of this year, so that store managers and regions can adjust products and services according to local needs, so as to give regions greater autonomy to gain in-depth insight into the market, grasp consumer needs, and help the overall business level continue to improve.
Zhou Zhaocheng, vice chairman of the board of directors of Haidilao, said, "We will continue to adhere to it in 2024'Grasp the staff with one hand and the customer with the other'strengthen the regional layout, and use more acute tentacles to gain insight into and meet the diversified needs of consumers; At the same time, we will continue to improve the lean management level of the enterprise, and continuously optimize the organizational efficiency and innovation agility. Through a wide range of products and services, we strengthen the emotional connection with customers and bring customers a more three-dimensional and delicate dining experience. ”