As a former "dark horse" brand in the automobile market, GAC Trumpchi has fallen into a sales bottleneck after the hustle and bustle, although the cumulative sales of GAC Trumpchi in 2023 are not bad, but it is difficult to compare with the glory of the peak period, even within the GAC Group, Trumpchi's status is not comparable to Aion, looking at domestic brands, GAC Trumpchi and Changan Automobile, Geely Automobile, Chery Automobile and BYD are no longer at the same level. GAC Trumpchi sold 37,850 units in January 2024.
Set sail for the 86th issue of the 2024 Auto Market Outlook Series, the topic of this issue will talk about the market performance of GAC Trumpchi in the first month of the year.
Returning to the calm GAC Trumpchi, in terms of product model innovation, much better than in the past, thinking about the Trumpchi GS4 scenery, GAC Trumpchi is like a bright pearl in the automotive industry, has become the object of many competitors, however, when the Trumpchi GS4 because of the slow speed of model renewal, it also led to the rapid fall of GAC Trumpchi.
As the saying goes: Eat a trench and grow a wisdom. GAC Trumpchi, who woke up, although it later accelerated the speed of new models entering the market, but also missed the market opportunity, especially the sedan can be said to be a major pain point of GAC Trumpchi, and the tepid situation has continued to this day. On the other hand, Chery Arrizo 8 and BYD Qin PLUS have already sold more than 10,000 per month, while GAC Trumpchi still lacks the support of "explosive" models in sedans.
In fact, GAC Trumpchi is the same in the field of SUV, since GS4 off the sales "altar", the successor models have not kept up in time, on the other hand, Changan CS75 Plus, Geely Boyue, Haval H6, etc. are still active in the hot sales camp, but Trumpchi GS4 is showing an indisputable lying state, which is the misfortune of GS4 and the pain of GAC Trumpchi.
There is a saying that God closes a door, but he also opens a window. The MPV that was once not favored by people has become the sweet and sweet spot of GAC Trumpchi, and has become its new sales growth point and pillar, especially the M8 is not only the sales hero and leader of GAC Trumpchi in the MPV field, but also the disruptor in the mid-to-high-end MPV segment, and it is also a strong competitor of joint venture competitors such as Odyssey and Sena.
Trumpchi M8 charges ahead, Trumpchi M6 is responsible for breaking the rear, this is GAC Trumpchi's strategy in MPV, even if the automotive industry changes to the new energy track, GAC Trumpchi also used such a trick to call competitors, Trumpchi E8 and Trumpchi E9 jointly attacked, but the current effect is not too obvious, their respective market performance is not as good as Denza D9.
In 2024, GAC Trumpchi's MPV will face great challenges and tests, in addition to old rivals such as Buick GL8 and Sena, this year, GAC Trumpchi MPV models, including Trumpchi M8 and Trumpchi E8, will also have to wrestle with new energy competitors such as Denza D9, Xpeng X9, WEY Gaoshan and VOYAH Dreamer.
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Of course, the Ruifeng RF8 that has already been launched, as well as the Ideal MEGA and Geely's new MPV that will be launched in the next year, are also its unavoidable competitors. Although GAC Trumpchi's competitiveness in the MPV field cannot be underestimated, on the other hand, its competitors are not soft persimmons.
In the first month of the year, the monthly sales of GAC Trumpchi's MPV family were 16,972 units, a year-on-year increase of 1212%, of which Trumpchi M8 is still responsible for sales. However, judging from the product layout of major car companies in MPV, the pressure on GAC Trumpchi MPV family will not be small this year, after all, including Li Auto, Xiaopeng Motors, BYD Dynasty Network, Geely, etc., have begun to exert force in this market segment.
Of course, in the face of competitors, the GAC Trumpchi MPV family will not sit still, but, in the white-hot market competition, whether the GAC Trumpchi MPV family can continue to maintain market heat, remains to be seen, especially whether the Trumpchi E8 and Trumpchi E9 can be promoted to the new sales responsibility, which is related to the status of the GAC Trumpchi MPV family in the market, what do you say?
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