On February 18, He Xiaopeng, chairman of Xpeng Motors, issued an internal letter. In the internal letter, He Xiaopeng shared ten thoughts on 2024, and announced Xpeng's 2024 performance goals, product planning and other information.
He Xiaopeng said that 2024 is the tenth year of Xiaopeng Motors, and it is also the second year of the company's organizational adjustment, the performance will be more than doubled, and the organization will supplement and complete all the shortcomings.
At the beginning of 2024, Xpeng Motors has completed a series of personnel adjustments. It was previously reported that Huang Ronghai, the former head of the data intelligence center (DIC) of Xpeng Motors, is in charge of the human resources department, and Chen Dan, the former head of the human resources department, has resigned from Xpeng Motors; Zhang Li, the former general manager of Great Wall Motors, who joined Xpeng Motors a few months ago, was in charge of production and manufacturing, replacing Jiang Ping, who had retired; Jiang Ziyang, who previously worked as a senior consultant for positioning consulting at Reece Strategy, joined Xpeng Motors to be responsible for product planning, after being led by Wu Meng. However, Xpeng did not comment on the report.
Cadres must not only listen to reports, but must penetrate multiple layers to understand the facts, must go deep into the front line to listen to the fire, and promote the implementation of the company's strategic strategies at the grassroots level to ensure that the effect and efficiency can defeat the opponent. We can't cover up the problem, report the good news or not the bad news, we must do what we say, and the mission will be achieved. He Xiaopeng wrote in the internal letter that cadres should be guided by internal and external customer experience, take the lead in breaking down departmental walls and knocking down high chimneys, not sacrificing upstream and downstream for single-point interests, nor pursuing a superficial group of harmony, and taking the initiative to take one more step for the overall interests in cooperation in order to maximize the value output of the enterprise.
Previously, the industry was generally **, and this year's knockout competition in the automotive industry will be further accelerated, and differentiation will continue to intensify. Starting from the end of 2023, some auto OEMs and industrial chain companies have closed recruitment, laid off employees, and contracted to further reduce costs and increase efficiency, and accumulate resources in order to stand out from the knockout stage. However, He Xiaopeng believes that although the macroeconomic uncertainty is strong, many friends are shrinking and dare not invest, but this year will be a good opportunity for the development of Xiaopeng Motors.
In order to meet the needs of subsequent development, Xpeng Motors will recruit about 4,000 people and invest more than 40% of its R&D budget year-on-year. It is estimated that the annual R&D investment in "AI technology with intelligent driving as the core" will be 3.5 billion yuan.
According to the plan, in 2024, Xpeng Motors will release the first product on the platform of more than 300,000 yuan and 150,000 yuan; Over the next three years, 30 new or facelifted models will be released. It is reported that in 2024, Xpeng Motors' second brand MONA project will be officially launched, and the brand's first product will focus on the 150,000-yuan market. In the market of more than 300,000 yuan, Xpeng Motors will launch a large-size SUV product, which will use the same platform as Xpeng X9.
In addition to expanding its product lineup and increasing R&D efforts, Xpeng Motors will begin to accelerate its overseas layout in 2024. Previously, Xpeng Motors has entered the markets of European countries such as Norway, Sweden, Denmark, and the Netherlands, and starting in 2024, Xpeng Motors will deploy core markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions, deepen the intelligent advantages of products, and strengthen the localization and adaptation of products (including left-hand drive and right-hand drive).
He Xiaopeng believes that this year is the first year for Chinese auto brands to enter the "sea of blood" competition, that is, the first year of the knockout competition.
Editor-in-charge: Liu Anqi |Review: Li Zhen |Supervisor: Wan Junwei.
*: CBN).