1.Unique thinking of earning millions a year: To make 100,000 a year, you can work hard and become an executive or self-employed. However, if you want to make 1 million a year, there is almost only one way to do business. The essence of business is to sell things and make a profit through sales, not wages.
2.Fine calculation: If there is a product with a profit of 300 yuan per order and 300 pieces sold every month, it can reach 1 million yuan a year. While this goal is still vague and difficult, our mindset has begun to shift from making 1 million a year to selling 300 products a month.
3.Further refinement of the goal: This goal is still not specific enough and needs to continue to be broken down into actionable actions. How to achieve 300 transactions per month? We can estimate that if we know from our peers that the closing rate is 10%, there will be an average of 10 deals for every 100 leads. So, 3,000 leads per month results in 300 deals. At this point, the goal is clearer, from 1 million a year to 3,000 leads per month.
4.The core takeaway of the content: there is only one, and that is copywriting. Whether it's shooting** or live broadcasting, you need to speak. Start with 10 pieces of copy per day to test performance, and once you have the results, you can scale them up and optimize. In this way, a target is broken down many times and finally becomes a concrete action that can be landed. Determine the selling point, output the content, and then go all out to execute it, and making money will become logical.
5.Extremely granular goal: However, this is still a vague goal, and we need to keep asking how to get 3,000 followers. The answer is the action steps we really need to take.
There are two main ways to get traffic: make content or spend money on it. For novices, it may be more suitable to choose to write articles on Zhihu, publish works on Xiaohongshu, or live broadcast on Douyin. Only by consistently delivering value can you continue to get traffic.
At this point, the goal is clearer:
From 1 million per year to outputting content every day.
Please always remember this sentence:
The essence of all business and entrepreneurship is actually sales, including selling products, models, personalities, and everything that can be sold! Learn how to manage money from 0