In 2023, as BYD overcomes many difficulties and officially breaks through the 3 million mark in sales, BYD has undoubtedly succeeded in creating its own milestone moment and leaving a very strong mark in China's history.
As a witness, I can't help but think of a passage from Wang Chuanfu: "We rely on blade batteries, DM-i super hybrids, and e-platform 30 and other disruptive technologies, insisting on the two-legged walk of pure electric and plug-in hybrid, is about to usher in the explosion of technology, products and markets. ”
As everyone knows, just this week, BYD announced its 2023 performance forecast, once again interpreting what it means to "sell cars like crazy while pouring money".
Specifically, it is expected to achieve a net profit attributable to shareholders of listed companies of 29 billion yuan to 31 billion yuan in 2023, an increase of 74 percent over the same period last year46%—86.49%。This compares to a profit of 166 for the same period in 20222.2 billion yuan. Simple conversion, BYD's average daily net profit reached 7945210,000 yuan—8493150,000 yuan.
Such a performance undoubtedly drew a perfect end to 2023.
It is precisely based on this background that BYD, which has successfully reached the top, plays the role of the "defender" of the entire Chinese auto market. If you want to wear the crown, you must bear its weight, and the number of "challengers" who are eyeing its top position will only increase.
And last night, BYD handed over the first terminal report card of 2024, and still sold 201,493 new cars in the context of ** is not in full swing. Among them, a total of 201,019 new energy passenger vehicles were sold, a year-on-year increase of 339%。
Further split, as the absolute foundation of the entire group, BYD's Dynasty + Ocean Network sales reached 185,096 units; DENZA sold 9,068 units; With the U8 on sale, sales reached 1,652 units; Relying on the stable output of the Leopard 5, the sales volume reached 5,203 units; Overseas exports totaled 36,174 units.
It can be said that every plate has a responsibility to defend the territory. With their existence, BYD's products have covered the high, medium and low-end ** range, covering the needs of various user groups.
At the same time, in a new track, once the first-mover advantage is fully established, it snowballs. What is basically certain is that BYD, which occupies the "right time, place, and people", as long as it does not deviate too much, will continue to maintain its leading state.
At this point, I would like to talk more about my expectations and challenges for the protagonist of today's article.
First of all, it must be focused on the sales level.
Based on the information obtained so far, although BYD did not officially disclose it personally, 4 million vehicles are likely to be its target in 2024.
In other words, it means that BYD will sell nearly 3.8 million new cars in the next 11 months, with an average of more than 34 per month50,000 units.
In all fairness, considering the various uncertainties and the intensification of competition in China's auto market, it is really difficult to touch. After all, as BYD's main position, the market segment below 100,000 yuan is gradually becoming saturated, and each market segment of 100,000-200,000 yuan is doing its best to grab share.
In contrast, the market segment of 200,000-300,000 yuan has long been rolled into a suffocating red sea, and the stock of the market segment of more than 300,000 yuan is limited, and BYD also does not have much sweetness to taste.
To sum up, the pressure that the protagonist of this year's article needs to face has increased by an absolute geometric multiple compared to 2023.
This requires BYD to speed up the replacement and launch of many models under Dynasty Network and Ocean Network, and strive to revitalize those products that have not performed as expected before, because the foundation must be maintained and there must be no room for loss.
In addition, Denza, Equation Leopard, and Yangwang need to shoulder the heavy responsibility of rushing to the top while expanding their forces and providing output as soon as possible in their respective positions.
In addition, how much sales can be contributed by going overseas is also a key factor in whether BYD can reach the target of 4 million units in 2024.
As for the outcome, time will give feedback. In my eyes, although I know that the challenges are really very serious, I still want to believe that BYD can create its milestone moment again.
Taking a step back, even if it does not reach 4 million units in the end, it surpasses 3 million units to achieve positive year-on-year growth, which is another victory worthy of praise.
Moreover, don't forget Wang Chuanfu's words: "Now is the era of fast fish eating slow fish, not the era of big fish eating small fish, if car companies do not rush up in the next 3-5 years, there will be no chance." And in the next 3-5 years, the auto market as a whole or different subdivisions will continue to fight. ”
Determination and ambition have reached the point where they are about to come out. The "Dream Day" held last month also deeply felt BYD's financial confidence and clear direction strategy: to win the electrification of the first half and the intelligence of the second half.
Defenders, that's how it should be.